Industry Trends

Industry Trends

Bridging the Gap Between In-store and Online Shopping Experiences

Online retailers are aware of the new trends within the industry including virtual try-on (VTO), 3D, and more. However, do they understand why it is so important to embrace an omnichannel approach and provide consumers with a seamless shopping experience.
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Industry Trends

Going Beyond Ads: Why Investing in Conversion is Crucial for eCommerce

Paid advertising continues to be a sore point for many eCommerce businesses, especially with increasing competition online on virtually all channels.
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Industry Trends

Exploring the Evolution of Augmented Reality in E-commerce

The concept of augmented reality (AR) technology may seem new, but it’s not a new technology by any means.
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Industry Trends

Retail’s Next Frontier: Where User Experience Meets the Metaverse

Innovators have their eyes on developments such as Augmented Reality (AR), Virtual Reality (VR), Artificial Intelligence (AI), enhanced Zoom (think holograms), social media avatars, digital currencies, and other technologies that blur the lines between what is real and the virtual world. They are chasing the dream of the “metaverse,” while still trying to define exactly what it is.
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Industry Trends

How Luxury Retailers are Offering an Exclusive Online Shopping Experience

Luxury retailers with online stores have to offer an entirely different experience than a mainstream e-commerce site.
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Industry Trends

Omnichannel is the Future of E-commerce - Tangiblee Gets You There Faster

Today's shoppers undergo an incredibly complex path from awareness to action. Throughout that journey, they may interact with a brand across multiple channels and mediums.
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Industry Trends

Return on Ad Spend (ROAS): The first (but not only) step in analyzing e-commerce results

One of the most popular metrics used by e-commerce professionals, especially those involved in digital marketing, is ROAS (Return on Ad Spend). ROAS is easy to measure and is commonly used to evaluate the effectiveness of a marketing or advertising campaign.
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Industry Trends

3D Modeling vs. Tangiblee: Scalability and Time

Many retailers have turned toward 3D solutions to try and provide a realistic online immersive shopping experience. Is this the best option? What is the 3D experience like and is the implementation process worth it?
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Industry Trends

Join Tangiblee for a Free Webinar: Accelerating Immersive Shopping

Tangiblee is hosting an educational webinar designed for retailer and brand personnel covering everything you always wanted to know about immersive shopping and AR commerce.
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Industry Trends

AR Commerce: The Shopping Norm for Gen Z

A survey conducted by Snap found that 92% of Gen Z consumers want to use Augmented Reality solutions while online shopping. It is critical that online retailers understand this new generation and how to meet their online shopping needs with AR experiences.
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