Industry Trends

3D is a buzzword in the e-commerce industry. Retailers are being told that they need interactive 3D in order to stay ahead of the trends. However, most retailers don’t understand what 3D is, how it works, and the impact it has on the customer experience.

You might be surprised to know there are many products and industries where retailers can greatly improve the customer experience by making things a bit more interactive. We're going to go over a few of the most unexpected — here are four retail sectors you didn't know could benefit from an interactive experience. 

A handbag might be one of the most important accessories a customer will ever purchase. As such, they want to be absolutely certain they make the right choice when it comes to buying one. Unfortunately, if they're shopping for handbags on an online store, that's often easier said than done. 

To reduce returns and therefore increase customer buying confidence, jewelry retailers have been implementing Augmented Reality Virtual Try On.

To thrive in this new landscape, e-commerce businesses must understand the major trends that resulted in its formation and continued growth. 

Whether you're buying a new couch, an office chair, or a bed — one thing’s for sure: furniture is incredibly difficult to shop for online. Why? Because furniture shopping is a tactile, physical experience. 

Given that we're right at the start of 2023, let's talk about where AR is going. Here are the top five trends that will define the augmented reality market this year. 

With Tangiblee, virtual consultants are able to see how a product looks on a shopper and make specific custom recommendations. This provides the shopper with a personal connection and recommendation from an expert. Consultants are able to increase cross-selling and revenue per visitor. 

Tangiblee is the market leader for Virtual Try-On (VTO) for jewelry and watches, but that’s not all. Our solution has proven successful for furniture & home decor as well as handbags & luggage. But again, that’s not all. We have also found success with pet supplies, adult toys, department stores, toy & collectibles, and more. 

Web3 has been called the future of the Internet by many. We're told that it represents a fundamental shift towards open-source software and transparency, with blockchain at its foundation. But what is it, really? 

Savvy retailers are blending online and in-store to create an entirely unique experience, which some have coined phygital retail. Yes, we're aware the word doesn’t exactly roll off the tongue, but it’s in your best interest to follow this trend.

Visual commerce is essentially an umbrella term. It covers the different ways an e-commerce company might leverage interactive visual content to enhance the shopping experience for their customers. It's about more than simply uploading product photos and lifestyle imagery — it's about creating new opportunities to engage with your store.

The term SwaS was coined to bridge this gap and refer to companies that are technically a SaaS company, but provide a service as well.

This article is the third and last installment in our Global AR series where we will examine the trends underlying this rapid growth, particularly in the Asia Pacific region's AR/XR commerce sector.

This article is the second installment in our Global AR series where we will explore the top trends shaping the AR/XR commerce sector in Europe. Read the first installment that focuses on AR commerce in the US here. At the end of this article, you will better understand how European users respond to – and embrace – the technology.

AR technology is rooted in creativity but is rapidly evolving and becoming a practical part of almost every industry.

Today, we’ll explore the top trends in AR commerce in the United States. We will discuss their impact on how consumers interact with products and brands, so you can better understand how U.S. consumers respond to — and embrace — augmented reality.

The pandemic has fundamentally changed the e-commerce industry, and ultimately, it's a change that’s for the better. Here's why.

Online retailers are aware of the new trends within the industry including virtual try-on (VTO), 3D, and more. However, do they understand why it is so important to embrace an omnichannel approach and provide consumers with a seamless shopping experience.

A survey conducted by Snap found that 92% of Gen Z consumers want to use Augmented Reality solutions while online shopping. It is critical that online retailers understand this new generation and how to meet their online shopping needs with AR experiences.

Tangiblee is hosting an educational webinar designed for retailer and brand personnel covering everything you always wanted to know about immersive shopping and AR commerce.

Many retailers have turned toward 3D solutions to try and provide a realistic online immersive shopping experience. Is this the best option? What is the 3D experience like and is the implementation process worth it?

One of the most popular metrics used by e-commerce professionals, especially those involved in digital marketing, is ROAS (Return on Ad Spend). ROAS is easy to measure and is commonly used to evaluate the effectiveness of a marketing or advertising campaign.

Today's shoppers undergo an incredibly complex path from awareness to action. Throughout that journey, they may interact with a brand across multiple channels and mediums.

Luxury retailers with online stores have to offer an entirely different experience than a mainstream e-commerce site.

Innovators have their eyes on developments such as Augmented Reality (AR), Virtual Reality (VR), Artificial Intelligence (AI), enhanced Zoom (think holograms), social media avatars, digital currencies, and other technologies that blur the lines between what is real and the virtual world. They are chasing the dream of the “metaverse,” while still trying to define exactly what it is.

The concept of augmented reality (AR) technology may seem new, but it’s not a new technology by any means.

Paid advertising continues to be a sore point for many eCommerce businesses, especially with increasing competition online on virtually all channels.