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Analytics Setup for GTM dataLayer - GA4

There are two types of Tangiblee events:

  • impression - once Tangiblee CTA appeared
  • interaction - once Tangiblee CTA clicked or tapped

GTM tag setup:

To enable Tangiblee dataLayer events in the GTM platform, you must create dataLayer variables, a trigger, and a tag.

DataLayer variables setup

For each Custom Dimension specified in Analytics Setup - Overview set up dataLayer variables.

For example:

Trigger setup

For each event specified in this doc we need to set up a trigger.

For example:

Setup event

Next, you need to create a tag for each trigger that contains all the required customDimensions, as well as a binding to the trigger itself.

For example:


Analytics Setup - Overview



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