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Innovation Spotlight: Promote inclusivity with an expanded silhouette library

Tangiblee
Kenzie DeLong
  |  
May 6, 2024
Innovation Spotlight: Promote inclusivity with an expanded silhouette library

We pride ourselves on the extensive amount of personalization that we provide to our clients. When a solution is drastically different from a retailer’s website, it can create an inconsistent shopping experience. Tangiblee not only wants to create an immersive shopping experience, but also a consistent one, which is why we provide such a wide array of silhouettes. 

Woman next to chair and man next to chair

Tangiblee’s adjustable silhouette feature allows online shoppers to interact with adjustable models to accurately represent their unique body type. This feature is especially useful when shopping for items such as handbags. By adding personalization and engagement to the buying experience, retailers can increase buyer confidence and sell-through. It’s enterprise-ready and easy-to-deploy for catalog sizes up to 100,000 SKUs. 

We are excited to announce that we have recently expanded our library to include more body shapes, unisex options, styles, and more. We aim to not only expand the library to be more customizable, but also more accessible. Our product designers have worked tirelessly to create a plethora of models that support diversity and inclusivity.

Several new colorized silhouette models

Does this sound like something your e-commerce site needs? Schedule a demo here.

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Frequently Asked Qustions

No. Virtual try-on adds a visualization layer on top of a product; it doesn't replace accurate product data or existing imagery. In a quality-checked pipeline, the brand's existing product photo is actually the foundation the result is built from.

It places the brand's real 2D catalog photo of the item onto a hand, wrist, or ear from a reference photo, rather than generating a new image of the product from scratch. The item's proportions and details come from the actual product photo; the AI handles scale, angle, and blending onto the shopper's photo. This is different from older try-on technology, which mapped a manually built 3D or 2D asset onto the shopper using fixed geometric rules, and different from generic AI image generators, which typically synthesize the product rather than place a real photo of it.

Recomendamos apoyar el lanzamiento con un correo electrónico dedicado que anuncie la nueva función, idealmente con un GIF animado que demuestre la experiencia en acción y enlaces a una página de categorías con productos compatibles con VTO.

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Para crear una conciencia más amplia, la visibilidad de la página de inicio también es importante. Los banners u otras ubicaciones destacadas pueden ayudar a presentar la función a más visitantes y fomentar la prueba.

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También sugerimos añadir una breve explicación de cómo funciona la función. Aunque la experiencia sea sencilla, es posible que algunos compradores (especialmente los de más edad) se beneficien de un poco de orientación adicional antes de que se sientan cómodos utilizándola.

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Por último, te recomendamos promocionar la nueva función en las redes sociales y en contenido de estilo generado por los usuarios para que una mayor parte de tu audiencia esté expuesta a ella y se anime a participar.

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