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Noticias y Prensa

Explore the New and Improved Tangiblee Website

Tangiblee
Meredith Gravely
  |  
May 6, 2024
Explore the New and Improved Tangiblee Website

We are constantly looking to improve our clients’ experience when engaging with our site. Ensuring that every aspect of tangiblee.com is easy to use and informative is crucial. Given that we focus on enhancing the customer experience on our client's website, our own website must deliver an exceptional user experience.

In the fall of 2021, we launched our new website equipped with solution descriptions and category pages. However, we have continued to innovate and create new features resulting in a necessary update to the website. Read below to discover what’s new on tangiblee.com.

Inspiration Collection

The Tangiblee Inspiration Collection is one of the most exciting additions to the website in 2022 (so far). The Collection highlights the various customizations and brand styles Tangiblee has implemented on client websites across a variety of retail categories. Each item in the collection provides active, live designs of the Tangiblee experience on both desktop & mobile, along with descriptions of what features are enabled on their sites. Visitors can sort between client examples by retail category and features currently in use on their website.  

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Visitors can view a variety of client examples that show the product features and customizations each client employs on their own e-commerce website.  Visitors can garner their own ideas and inspiration for their own website’s Tangiblee experience. New client experiences are being added to the Inspiration Collection every week as well as new and improved functionality to show even more features available.  

Category Pages

We service a multitude of industries, but the three main ones are: jewelry & watches, handbags, luggage & backpacks, and furniture & home decor. These pages have been updated with images that reflect our current UX and newly released features.

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Visitors scroll through the page to find various features and functionalities best suited for the retail category. The Category pages are being continually updated with new functionalities being released every month from our product team.  

We’re excited to show off these latest additions to our website as we’ve been eager to better highlight the immersive shopping capabilities Tangiblee employs across hundreds of client websites, resulting in more than a “me-too” customer experience. These features have allowed us to work with the world’s top brands to provide AR shopping experiences quickly and at scale. For more details on the latest products features check out the new jewelry & watches, handbags, luggage & backpacks and furniture & home decor category pages.

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Frequently Asked Qustions

No. Virtual try-on adds a visualization layer on top of a product; it doesn't replace accurate product data or existing imagery. In a quality-checked pipeline, the brand's existing product photo is actually the foundation the result is built from.

It places the brand's real 2D catalog photo of the item onto a hand, wrist, or ear from a reference photo, rather than generating a new image of the product from scratch. The item's proportions and details come from the actual product photo; the AI handles scale, angle, and blending onto the shopper's photo. This is different from older try-on technology, which mapped a manually built 3D or 2D asset onto the shopper using fixed geometric rules, and different from generic AI image generators, which typically synthesize the product rather than place a real photo of it.

Recomendamos apoyar el lanzamiento con un correo electrónico dedicado que anuncie la nueva función, idealmente con un GIF animado que demuestre la experiencia en acción y enlaces a una página de categorías con productos compatibles con VTO.

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Para crear una conciencia más amplia, la visibilidad de la página de inicio también es importante. Los banners u otras ubicaciones destacadas pueden ayudar a presentar la función a más visitantes y fomentar la prueba.

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También sugerimos añadir una breve explicación de cómo funciona la función. Aunque la experiencia sea sencilla, es posible que algunos compradores (especialmente los de más edad) se beneficien de un poco de orientación adicional antes de que se sientan cómodos utilizándola.

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Por último, te recomendamos promocionar la nueva función en las redes sociales y en contenido de estilo generado por los usuarios para que una mayor parte de tu audiencia esté expuesta a ella y se anime a participar.

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