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I Tried On a $150,000 Ring at Home

Tangiblee
Kenzie Wilson
  |  
May 6, 2024
I Tried On a $150,000 Ring at Home

I am wearing a $150,000 emerald ring. 

A 2-⅜ carat stone framed with vanilla diamonds. And no, it's not mine - sadly.  

So how is it on my hand?

Well, it’s not - technically. Right now I am visualizing this ring using revolutionary AR technology, better known as Virtual Try On.

Screenshot of Tangiblee's Virtual Try-On with a really expensive ring.
NBD: Just me trying on $150,000 Emerald ring.

Virtual Try On allows me to realistically try on any piece of jewelry in real-time. I no longer have to wait until I have time to stop by the jewelry store in order to try on the latest pieces. And in some cases, even if I went into a store, I may not be able to try on the ring I want because it’s unavailable or at another location. 

I am able to scroll through the store’s entire catalog and try on every ring that I am interested in.

Having the ability to try items on at home gives me back my time and provides flexibility to shop on my terms. I can try on as many items as I want from the comfort of my own home.

I can do the same with bracelets, earrings, watches, necklaces, and more.

It is clear that VTO offers an endless list of benefits for the end user, but what about the retailer?

For high-end jewelers, VTO is especially beneficial as they are able to reach a larger global audience. There is a very narrow market for high-end jewelry and physical stores are limited by their location. By offering VTO, high-end jewelers can reach prospective buyers regardless of where they are in the world. 

Additionally, VTO provides an extra level of security. It is much more difficult to steal a virtual piece of jewelry. Jewelers can have peace of mind knowing that their exclusive items are safely stored rather than sitting in a display case.

Whether you are a consumer who wants to try-on expensive jewelry from the comfort of your own home or an online retailer trying to capture a global market with minimal risk, enterprise-ready VTO solutions are already paving the way to the future.

Learn more about what Tangiblee could mean for your high-end jewelry e-commerce website by scheduling a demo here.

Frequently Asked Qustions

No. Virtual try-on adds a visualization layer on top of a product; it doesn't replace accurate product data or existing imagery. In a quality-checked pipeline, the brand's existing product photo is actually the foundation the result is built from.

It places the brand's real 2D catalog photo of the item onto a hand, wrist, or ear from a reference photo, rather than generating a new image of the product from scratch. The item's proportions and details come from the actual product photo; the AI handles scale, angle, and blending onto the shopper's photo. This is different from older try-on technology, which mapped a manually built 3D or 2D asset onto the shopper using fixed geometric rules, and different from generic AI image generators, which typically synthesize the product rather than place a real photo of it.

Recomendamos apoyar el lanzamiento con un correo electrónico dedicado que anuncie la nueva función, idealmente con un GIF animado que demuestre la experiencia en acción y enlaces a una página de categorías con productos compatibles con VTO.

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Para crear una conciencia más amplia, la visibilidad de la página de inicio también es importante. Los banners u otras ubicaciones destacadas pueden ayudar a presentar la función a más visitantes y fomentar la prueba.

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También sugerimos añadir una breve explicación de cómo funciona la función. Aunque la experiencia sea sencilla, es posible que algunos compradores (especialmente los de más edad) se beneficien de un poco de orientación adicional antes de que se sientan cómodos utilizándola.

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Por último, te recomendamos promocionar la nueva función en las redes sociales y en contenido de estilo generado por los usuarios para que una mayor parte de tu audiencia esté expuesta a ella y se anime a participar.

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