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Fonctionnalités du Produit

2022 Q4 Product Update

Tangiblee
Kenzie DeLong
  |  
May 30, 2024
2022 Q4 Product Update

It may be the end of the year, but Tangiblee is not slowing down. We are excited to release another batch of incredible new features that will continue to accelerate e-commerce growth for online retailers. 

Full-Screen VTO Camera

Tangiblee is excited to announce the latest innovation to our Virtual Try-On (VTO) solution. When shoppers open the VTO camera, the experience will take up the entire screen.

Tangiblee VTO: Partial-Screen & Full-Screen Camera

This feature gives the VTO camera more screen real estate and enhances the VTO experience. Additionally, a back button was added to the solution to make it easier for shoppers to navigate. 

Embed

Tangiblee embed activates the solution via a carousel thumbnail. The experience appears within the product image carousel and automatically loads on the Product Detail Page (PDP) without any pop-up. 

Shoppers will be able to interact with the Tangiblee experience as they usually would with the On-Model experience within the Tangiblee pop-up solution. Shoppers can additionally use the stacking feature when applicable. 

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Tangiblee Embed

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To activate VTO, shoppers click the CTA, and the Virtual Try-On experience will load automatically within the image carousel with no pop-up. This creates a more consistent shopping experience by removing additional clicks and keeping the shopper on the PDP page. 

This feature provides retailers with the flexibility to place Tangiblee anywhere on their website including landing pages. Embed, additionally, creates a more consistent shopping experience for online shoppers by blending seamlessly with the retailer's existing website.

‍Sharing: On Model and Stacking 

In addition to VTO sharing, shoppers can now share their favorite products with friends and family using the On-Model and Stacking feature. Once the shopper is happy with their stacked or On-Model look, they can share it with others. 

The person who receives the shared look can open the photo to a unique loading page where they can interact with the product. They are also able to purchase the product through that unique landing page.

Faster Auto-Capture

Tangiblee is constantly looking for ways to improve existing features to minimize wait times and deliver customers the best online experience.

Fast-loading Auto-Capture

Most recently, Tangiblee applied improvements to its auto-capture functionality–specifically reducing the image load time. A reduced load time means the user will notice a significantly faster auto-capture experience. When shoppers open VTO, the camera automatically captures images without the shopper pressing the camera button. Faster auto-capture keeps the shopper engaged and leads to an increase in conversion rate. 

Earring VTO for Cuffs 

Tangiblee has been providing Earring VTO and has expanded its capabilities with Earring Cuff VTO. Earring cuffs are earrings worn on the ear's outer edge and don’t require a piercing. 

Earring Cuff VTO and stacking

Online shoppers can now virtually try-on earring cuffs and move them to various hotspots on the ear. The stacking feature is also available with Earring Cuff VTO. Shoppers can select multiple cuffs to place on their ear to create a custom stacked look, and with Multi-SKU Bundling, they can add all cuffs to their cart at once. 

Interested in learning more about these features? Schedule a free demo today.

Frequently Asked Qustions

No. Virtual try-on adds a visualization layer on top of a product; it doesn't replace accurate product data or existing imagery. In a quality-checked pipeline, the brand's existing product photo is actually the foundation the result is built from.

It places the brand's real 2D catalog photo of the item onto a hand, wrist, or ear from a reference photo, rather than generating a new image of the product from scratch. The item's proportions and details come from the actual product photo; the AI handles scale, angle, and blending onto the shopper's photo. This is different from older try-on technology, which mapped a manually built 3D or 2D asset onto the shopper using fixed geometric rules, and different from generic AI image generators, which typically synthesize the product rather than place a real photo of it.

Nous vous recommandons de soutenir le lancement en envoyant un e-mail dédié annonçant la nouvelle fonctionnalité, idéalement avec un GIF animé illustrant l'expérience en action et des liens vers une page de catégorie contenant des produits compatibles VTO.

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Pour accroître la notoriété, la visibilité de la page d'accueil est également importante. Des bannières ou d'autres emplacements importants peuvent aider à présenter la fonctionnalité à un plus grand nombre de visiteurs et à encourager l'essai.

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Nous vous suggérons également d'ajouter une brève explication du fonctionnement de la fonctionnalité. Même lorsque l'expérience est simple, certains acheteurs, en particulier parmi les personnes âgées, peuvent bénéficier de quelques conseils supplémentaires avant de se sentir à l'aise de l'utiliser.

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Enfin, nous vous recommandons de promouvoir la nouvelle fonctionnalité sur les réseaux sociaux et dans le contenu généré par les utilisateurs afin qu'une plus grande partie de votre public y soit exposée et encouragée à s'engager.

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