Skip to main content
ニュース・プレス

Tangiblee Showcases New AR-Powered VTO and Immersive E-Commerce Solutions for Global Retailers and Brands at Shoptalk Europe

Tangiblee
Tangiblee
  |  
September 11, 2025
Tangiblee Showcases New AR-Powered VTO and Immersive E-Commerce Solutions for Global Retailers and Brands at Shoptalk Europe

This article references an article posted on Retail Dive.

Chicago, IL - May 3, 2023

Tangiblee, the world’s most scalable immersive shopping experience provider, unveils new client implementations and product features at the upcoming Shoptalk in Barcelona, May 9-11. Since its inception, Tangiblee has gained significant traction among global brands, including the addition of top names in European fashion, such as Lucardi (The Netherlands), MCMWorldwide (Germany), and F. Hinds (UK), to name just a few. 

With the retail XR (Extended Reality) market in Europe expected to grow by 25.8% by 2028, clients are motivated by economic advantage plus Tangiblee’s key differentiators, including deployment speed and scalability. Those who have already launched their immersive experiences enjoy proven financial results. Rather than ethereal ideas and futuristic ideas of the metaverse, Tangiblee takes a practical view of AR and immersive technologies. This approach leads to improved e-commerce conversion rates and profit, as expressed by clients in their own words through the company’s case studies:


“When you see numbers like that, it’s a no brainer.” 

Elles van Leeuwen, Lucardi’s e-commerce manager. 

“For a specific item that used to have a 40% return rate, now we’re looking at a 20% return rate. Wow!”

Jordan Katz, VP, E-commerce, The Sak


"We saw a clear positive revenue impact from adding the Tangiblee tool."

Matt Kirton - Product Owner, Fashionette

At Shoptalk Europe, in addition to showcasing clients’ immersive experiences, Tangiblee will be offering an exclusive preview of its latest technologies, the result of years of R&D and currently unmatched in the industry: These include ring and earring collections, VTO Clip (Jewelry), new size comparison options including “What Fits Inside?” (Handbags), and Virtual Room Design (Home Decor). 

“Even in the current volatile business climate, we see a strong demand for our immersive shopping and virtual try-on solutions,” says Eliad Inbar, Tangiblee CEO. “This is a testament to our approach, which focuses on usability and business results over bells and whistles.” 

To help retailers boost revenue, Tangiblee offers new integration options for e-commerce sites, such as “Embed” and “PLP Filtering”. “Embed” provides more flexible options for enterprise retailers to incorporate Tangiblee’s immersive experiences, reducing the number of clicks to purchase. “PLP filtering” integrates with existing e-commerce site capabilities including recommendation engines. 

To learn more about how Tangiblee can help drive increased online revenue and reduce returns, visit Tangiblee.com or Request a Demo.

About Tangiblee

Tangiblee is an enterprise-ready, immersive shopping and augmented reality (AR) e-commerce platform. The world’s largest brands are working with Tangiblee to deliver highly interactive online experiences in days, not months or years. An alumnus of the Techstars 2014 class, Tangiblee is revolutionizing the online buying experience for some of the world’s top retailers including Fossil, Home24, MCM Worldwide, Lucardi and more. Tangiblee’s interactive eCommerce solutions — including Virtual Try-On (VTO), Contextual Shopping, and Lifestyle Content — dramatically improve the bottom line for retailers, increasing conversions and average order value and reducing returns.

Frequently Asked Qustions

No. Virtual try-on adds a visualization layer on top of a product; it doesn't replace accurate product data or existing imagery. In a quality-checked pipeline, the brand's existing product photo is actually the foundation the result is built from.

It places the brand's real 2D catalog photo of the item onto a hand, wrist, or ear from a reference photo, rather than generating a new image of the product from scratch. The item's proportions and details come from the actual product photo; the AI handles scale, angle, and blending onto the shopper's photo. This is different from older try-on technology, which mapped a manually built 3D or 2D asset onto the shopper using fixed geometric rules, and different from generic AI image generators, which typically synthesize the product rather than place a real photo of it.

新機能を告知する専用のメールでリリースをサポートすることをお勧めします。理想的には、実際の体験を示すアニメーションGIFと、VTO対応製品のカテゴリページへのリンクを掲載してください。


広く認知してもらうためには、ホームページの可視性も重要です。バナーやその他の目立つ配置は、より多くの訪問者にこの機能を紹介し、試用を促すのに役立ちます。


また、この機能の仕組みについての簡単な説明を追加することをおすすめします。エクスペリエンスがシンプルな場合でも、特に高齢層の買い物客は、使い慣れる前に少しガイダンスを追加したほうがよいと感じるかもしれません。


最後に、ソーシャルメディアやユーザー生成スタイルのコンテンツを通じてこの新機能を宣伝して、より多くの視聴者が新しい機能に触れ、関心を持ってもらうことをおすすめします。

カタログに命を吹き込みましょう

インタラクティブな商品コンテンツの力を体感してください。