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How can AR be utilized by Virtual Consultants?

Tangiblee
Kenzie DeLong
  |  
May 6, 2024
How can AR be utilized by Virtual Consultants?

Augmented Reality (AR) has been used by countless retailers to elevate their online shopping experience. However, AR can do so much more. 

A major disconnect between online and in-person shopping is not being able to ask for advice from sales associates. Online chatbots are evolving but still lack the human interaction and personalization that shoppers get with a consultant. This is especially prevalent in the luxury shopping sector of online retail. 

Luxury shopping is an experience and it is important for luxury retailers to try and replicate that experience online as well. One of the ways that they are able to do that is through virtual consultants. Shoppers are able to still have the luxury experience, but aren’t held back due to store locations. 

So how can online retailers offer personal consultations?

With Tangiblee, virtual consultants are able to see how a product looks on a shopper and make specific custom recommendations. This provides the shopper with a personal connection and recommendation from an expert. Consultants are able to increase cross-selling and revenue per visitor. 

Our Virtual Try-On (VTO) experience allows the shopper to virtually try on a product. A consultant can then view the item on the shopper and add products to create a stacked look or suggest a different product. Especially for luxury retailers, the experience is everything and offering a virtual consultation is a way to provide that experience online. 

Interested?

You can learn more about Tangiblee and schedule a free demo here.

Frequently Asked Qustions

No. Virtual try-on adds a visualization layer on top of a product; it doesn't replace accurate product data or existing imagery. In a quality-checked pipeline, the brand's existing product photo is actually the foundation the result is built from.

It places the brand's real 2D catalog photo of the item onto a hand, wrist, or ear from a reference photo, rather than generating a new image of the product from scratch. The item's proportions and details come from the actual product photo; the AI handles scale, angle, and blending onto the shopper's photo. This is different from older try-on technology, which mapped a manually built 3D or 2D asset onto the shopper using fixed geometric rules, and different from generic AI image generators, which typically synthesize the product rather than place a real photo of it.

Recomendamos apoyar el lanzamiento con un correo electrónico dedicado que anuncie la nueva función, idealmente con un GIF animado que demuestre la experiencia en acción y enlaces a una página de categorías con productos compatibles con VTO.

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Para crear una conciencia más amplia, la visibilidad de la página de inicio también es importante. Los banners u otras ubicaciones destacadas pueden ayudar a presentar la función a más visitantes y fomentar la prueba.

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También sugerimos añadir una breve explicación de cómo funciona la función. Aunque la experiencia sea sencilla, es posible que algunos compradores (especialmente los de más edad) se beneficien de un poco de orientación adicional antes de que se sientan cómodos utilizándola.

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Por último, te recomendamos promocionar la nueva función en las redes sociales y en contenido de estilo generado por los usuarios para que una mayor parte de tu audiencia esté expuesta a ella y se anime a participar.

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