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Noticias y Prensa

Introducing Tangiblee’s New and Improved Website

Tangiblee
Kenzie Wilson
  |  
May 6, 2024
Introducing Tangiblee’s New and Improved Website

Our team has been hard at work improving our website. We have launched brand new website pages that aim to inform retailers about the benefits of Tangiblee and our key differentiators. 

Below are the newest additions to tangiblee.com. 

Platform pages

We have expanded our platform capabilities tab to include a platform overview and how it works page. The platform overview page offers a big picture understanding of Tangiblee’s offerings and how they can enhance the online customer experience. The how it works page aims to provide a high-level understanding of Tangiblee’s integration. The webpage takes visitors through Tangiblee’s process from integration to launch. 

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Our capabilities, including virtual try-on, lifestyle content, and contextual shopping, have all been updated to include some of our latest technology developments. Visitors can gain an understanding of the features for each of these capabilities. Each feature is also accompanied by a video, image, or gif to allow visitors to visualize it in action. 

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For visitors who are looking to dive deeper into Tangiblee’s latest features they can visit our evolving feature guide. The feature guide allows visitors to sort features by category. Each feature offers an overview, feature description, and user experience alongside product imagery to provide further visual understanding. 

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Why Tangiblee

The why tangiblee page focuses on our differentiators including built for scale, optimize existing 2D imagery, easy integration, software with a service (SwaS), and human-in-the-loop AI for unprecedented accuracy. 

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Visitors can read through each differentiator while engaging with an interactive flywheel. 

Help center

Tangiblee’s new and improved help center looks to answer questions for both potential and current clients. Separated into six different categories, visitors can find answers to many of their questions. 

We are excited to announce these latest updates. We look forward to continuing to advance our website in order to better highlight our immersive shopping experiences. These features and differentiators have allowed Tangiblee to work with top online retailers to increase conversions, revenue per visitor, and more. 

To learn more about Tangiblee, schedule a demo here.

Frequently Asked Qustions

No. Virtual try-on adds a visualization layer on top of a product; it doesn't replace accurate product data or existing imagery. In a quality-checked pipeline, the brand's existing product photo is actually the foundation the result is built from.

It places the brand's real 2D catalog photo of the item onto a hand, wrist, or ear from a reference photo, rather than generating a new image of the product from scratch. The item's proportions and details come from the actual product photo; the AI handles scale, angle, and blending onto the shopper's photo. This is different from older try-on technology, which mapped a manually built 3D or 2D asset onto the shopper using fixed geometric rules, and different from generic AI image generators, which typically synthesize the product rather than place a real photo of it.

Recomendamos apoyar el lanzamiento con un correo electrónico dedicado que anuncie la nueva función, idealmente con un GIF animado que demuestre la experiencia en acción y enlaces a una página de categorías con productos compatibles con VTO.

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Para crear una conciencia más amplia, la visibilidad de la página de inicio también es importante. Los banners u otras ubicaciones destacadas pueden ayudar a presentar la función a más visitantes y fomentar la prueba.

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También sugerimos añadir una breve explicación de cómo funciona la función. Aunque la experiencia sea sencilla, es posible que algunos compradores (especialmente los de más edad) se beneficien de un poco de orientación adicional antes de que se sientan cómodos utilizándola.

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Por último, te recomendamos promocionar la nueva función en las redes sociales y en contenido de estilo generado por los usuarios para que una mayor parte de tu audiencia esté expuesta a ella y se anime a participar.

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