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Innovation Spotlight: Size and Color Selectors

Tangiblee
Kenzie DeLong
  |  
September 11, 2025
Innovation Spotlight: Size and Color Selectors

The goal of any Virtual Try-On (VTO) or immersive shopping experience is to create a seamless buying journey, much like your customers’ in-store experience. The fewer number of clicks to experiment with different color and size variations, the better.  

For this reason, we are excited to announce that customers no longer have to exit Tangiblee’s platform in order to visualize a product in a different size or color. With the new Size and Color Selector, customers can stylize items to curate their perfect look without extra steps that might divert them from finishing their purchase. Customers can open Tangiblee’s platform and interact with the product with on-model imagery or on themselves with Virtual Try-On (VTO). For stackable items, customers can create their stack and change the size and color of each particular item within that stack. 

For example, Lola provides this feature on their stackable pendant necklace. Multiple pendants can be stacked to create the perfect look and customers can manipulate the size and color of each of the pendants all within the platform. 

If this sounds like a feature your e-commerce website needs, head here to schedule a free virtual demo. To stay up-to-date on our latest innovations follow us on LinkedIn. 

This feature allows customers to engage with a product, change the color, change the size, and add the product to their cart all within the Tangiblee platform. This reduces friction within the buying process by limiting the number of clicks required to get to check out. 

Customers can open Tangiblee’s platform and interact with the product with on-model imagery or on themselves with Virtual Try-On (VTO). With the Size and Color Selector feature, customers can now manipulate these factors within the solution to curate their perfect look. For stackable items, customers can create their stack and change the size and color of each particular item within that stack. 

Frequently Asked Qustions

No. Virtual try-on adds a visualization layer on top of a product; it doesn't replace accurate product data or existing imagery. In a quality-checked pipeline, the brand's existing product photo is actually the foundation the result is built from.

It places the brand's real 2D catalog photo of the item onto a hand, wrist, or ear from a reference photo, rather than generating a new image of the product from scratch. The item's proportions and details come from the actual product photo; the AI handles scale, angle, and blending onto the shopper's photo. This is different from older try-on technology, which mapped a manually built 3D or 2D asset onto the shopper using fixed geometric rules, and different from generic AI image generators, which typically synthesize the product rather than place a real photo of it.

新機能を告知する専用のメールでリリースをサポートすることをお勧めします。理想的には、実際の体験を示すアニメーションGIFと、VTO対応製品のカテゴリページへのリンクを掲載してください。


広く認知してもらうためには、ホームページの可視性も重要です。バナーやその他の目立つ配置は、より多くの訪問者にこの機能を紹介し、試用を促すのに役立ちます。


また、この機能の仕組みについての簡単な説明を追加することをおすすめします。エクスペリエンスがシンプルな場合でも、特に高齢層の買い物客は、使い慣れる前に少しガイダンスを追加したほうがよいと感じるかもしれません。


最後に、ソーシャルメディアやユーザー生成スタイルのコンテンツを通じてこの新機能を宣伝して、より多くの視聴者が新しい機能に触れ、関心を持ってもらうことをおすすめします。

カタログに命を吹き込みましょう

インタラクティブな商品コンテンツの力を体感してください。