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Product Features

Innovation Spotlight: Size and Color Selectors

Tangiblee
Kenzie DeLong
  |  
September 21, 2022
Innovation Spotlight: Size and Color Selectors

The goal of any Virtual Try-On (VTO) or immersive shopping experience is to create a seamless buying journey, much like your customers’ in-store experience. The fewer number of clicks to experiment with different color and size variations, the better.  

For this reason, we are excited to announce that customers no longer have to exit Tangiblee’s platform in order to visualize a product in a different size or color. With the new Size and Color Selector, customers can stylize items to curate their perfect look without extra steps that might divert them from finishing their purchase. Customers can open Tangiblee’s platform and interact with the product with on-model imagery or on themselves with Virtual Try-On (VTO). For stackable items, customers can create their stack and change the size and color of each particular item within that stack. 

For example, Lola provides this feature on their stackable pendant necklace. Multiple pendants can be stacked to create the perfect look and customers can manipulate the size and color of each of the pendants all within the platform. 

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If this sounds like a feature your e-commerce website needs, head here to schedule a free virtual demo. To stay up-to-date on our latest innovations follow us on LinkedIn. 

This feature allows customers to engage with a product, change the color, change the size, and add the product to their cart all within the Tangiblee platform. This reduces friction within the buying process by limiting the number of clicks required to get to check out. 

Customers can open Tangiblee’s platform and interact with the product with on-model imagery or on themselves with Virtual Try-On (VTO). With the Size and Color Selector feature, customers can now manipulate these factors within the solution to curate their perfect look. For stackable items, customers can create their stack and change the size and color of each particular item within that stack. 

Frequently Asked Qustions

No. Virtual try-on adds a visualization layer on top of a product; it doesn't replace accurate product data or existing imagery. In a quality-checked pipeline, the brand's existing product photo is actually the foundation the result is built from.

It places the brand's real 2D catalog photo of the item onto a hand, wrist, or ear from a reference photo, rather than generating a new image of the product from scratch. The item's proportions and details come from the actual product photo; the AI handles scale, angle, and blending onto the shopper's photo. This is different from older try-on technology, which mapped a manually built 3D or 2D asset onto the shopper using fixed geometric rules, and different from generic AI image generators, which typically synthesize the product rather than place a real photo of it.

We recommend supporting the launch with a dedicated email announcing the new feature, ideally featuring an animated GIF that demonstrates the experience in action and links to a category page with VTO-enabled products.
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To build broader awareness, homepage visibility is also important. Banners or other prominent placements can help introduce the feature to more visitors and encourage trial.
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We also suggest adding a short explanation of how the feature works. Even when the experience is simple, some shoppers may benefit from a little extra guidance before they feel comfortable using it.
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Finally, we recommend promoting the new capability across social media and user-generated-style content so that more of your audience is exposed to it and encouraged to engage.

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