Victorinox is known around the world for their swiss army knives and iconic red and white design. For more than 130 years, Victorinox has provided the highest quality products including swiss army knives, household and professional knives, watches, and more. Customers have long trusted this brand to provide exceptional quality products. 

With an established reputation for quality, Victorinox wants the quality of their customers’ experience to match. 

Challenges: Communicating product sizes

For Victorinox, like many other retailers, visually communicating product sizes online is a pain-point. It is becoming increasingly important to provide an interactive size solution to customers, which helps minimize returns. 

Not only are returns expensive for retailers in terms of time and resources; they can also negatively impact customer confidence. By implementing immersive and interactive sizing tools online, retailers can both reduce costs and increase customer confidence, leading to a more positive shopping experience.

Victorinox sells a variety of swiss army knives, cutlery knives, watches, and travel gear that all come in a variety of sizes. Each item has its own challenges when it comes to communicating size. 

“Some of the differences in our products are within centimeters,” stated Kody Buxton, Senior Manager of E-commerce at Victorinox. “This makes it very difficult for our customers to confidently purchase the correct size.”

Enter Tangiblee: Using interactive lifestyle imagery to communicate size 

Victorinox was looking to enhance their customer experience and minimize returns when they found Tangiblee. They brought Tangiblee onto their US site to cover all categories besides fragrance. Tangiblee started by providing Lifestyle Imagery and Compare To for Victorinox. As both companies grew, Virtual Try-On (VTO) was added for watches. 

Although Tangiblee’s three main categories are currently furniture, jewelry, and handbags, the partnership with Victorinox is helping us accelerate innovation across a wider variety of categories. 

“We knew that Tangiblee could cover our bags and watches, but we needed something that could also cover our swiss army and cutlery knives,” remarked Kody Buxton. “We were blown away by their ability to adapt their product to our needs and create a consistent shopping experience across our entire website.”

In addition to other immersive shopping technologies, Tangiblee uses custom backgrounds for the various products in Victorinox’s catalog to aid in communicating size. 

“We were excited by the challenge of implementing across a category that we had never worked with before,” stated Matt Pettigrew, VP of Sales at Tangiblee.

Results: Increase in key metrics leads to global roll-out

On average, Victorinox saw a 106.8% increase in conversion rate and a 116.9% increase in revenue per visitor for customers who interacted with Tangiblee.

“We were impressed with the results that Tangiblee was able to provide,” stated Kody Buxton. “So much so that we have since signed contracts for our Europe, Asia, and Mexico markets.”

Tangiblee’s solution provides customers with that extra boost of confidence that they needed when purchasing a Victorinox product online. Customers were not only purchasing more often, but they were placing larger orders than they were previously. 

“Seeing these types of results in a new category is incredibly gratifying as a company,” remarks Matt Pettigrew. “We are grateful to have the opportunity to prove ourselves in this space with Victorinox and look forward to providing even more value moving forward.”

What’s Next: Tangiblee for Kitchen 

“We look forward to continuing our relationship with Kody and the entire Victorinox team,” stated Matt Pettigrew. “This category has proven to be a success with Tangiblee and we look to capitalize on that and continue expanding our category reach.”

Tangiblee plans to continue innovating alongside Victorinox and accelerating their e-commerce growth. 

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