Privacy Policy

yRuler Inc. Privacy Statement

yRuler, Inc. (“yRuler” or “we” or “us”) provides an online service (the “yRuler Service”) to help our customers (“yRuler Clients”) make their products and services (“Client Services”) more successful. In order to provide the yRuler Service, yRuler collects certain information, as described in this Privacy Statement, from both yRuler Clients, their end user customers (“End Users”) and visitors to website. yRuler is deeply committed to protecting the privacy of both yRuler Clients and End Users. The purpose of this Privacy Statement is to inform you, as an yRuler Client or an End User, about our privacy practices. We encourage you to read this Privacy Statement in order to learn more about how we safeguard your privacy.

Who are yRuler Clients?

yRuler Clients are online retailers who use the yRuler Service to present their products in context and scale. This type of presentation provides the End Users a better shopping experience. Please be sure to review the privacy policies of any online services that you may use, as we do not control third parties.


What information does yRuler collect regarding End Users?

It is at yRuler Clients’ discretion what actions and information they collect from each End User. However, yRuler requires yRuler Clients to observe all applicable laws and regulations relating to the protection of data privacy and to only collect information that is necessary to improve Client Services and successfully serve their End Users. A primary use of yRuler is to understand how End Users are using the yRuler Client’s service. Many yRuler Clients send us, on a per-user basis, a subset of the actions taken by each End User within such yRuler Clients’ services and when such actions were taken.

Does yRuler require yRuler Clients to inform the End User about their use of the yRuler Service?

We require that all yRuler Clients maintain a truthful and accurate privacy policy that discloses the type of information collected, and that the information is shared with third party service providers for the purpose of improving performance. However, yRuler does not require yRuler Clients to disclose that information is shared with yRuler in particular, so yRuler Clients’ privacy policies may not name yRuler specifically. In addition, yRuler conducts routine audits on the data provided to us by yRuler Clients to monitor compliance with our agreements with yRuler Clients, this Privacy Statement, and applicable data privacy laws and regulations.

How does yRuler use the information it collects?

The information yRuler collects on End User activities with Client Services is the property of the yRuler Client, not of yRuler. We store the data in a unique security domain for each yRuler Client. Our algorithms process and analyze each yRuler Clients’ data separately to give that yRuler Client insight into how their service is being used, how it could be improved, and how to better serve its End Users.
yRuler also aggregates information across yRuler Clients to (i) improve the yRuler Service, (ii) benchmark usage patterns and behavior for a particular yRuler Client and for yRuler Clients generally, (iii) publish interesting analysis of trends or behaviors and (iv) other similar uses.

Will yRuler provide information about me to anyone else?

Except as provided below in the sections entitled Information Disclosed Pursuant to Business Transfers and Information Disclosed for Our Protection and the Protection of Others, we never divulge End User data in a personally identifiable, unique or non-aggregated manner to anyone other than the yRuler Client on whose behalf we are collecting and analyzing its End User data.

How does yRuler make sure my information is secure?

yRuler takes the security and privacy of yRuler Client data and End User data very seriously. We use industry standard best practices to secure our systems and access to the data. Each yRuler Client’s data is kept separate from each other yRuler Client’s data. Each yRuler Client’s data flows through our system in a separate message queue, is stored in separate files on disk, and is a part of a unique security domain. Access to that security domain is protected by user authentication. However, no method of transmission over the Internet and no method of electronic storage is 100% secure. Therefore, while we strive to use industry standard best practices to protect your Personal Information, we cannot guarantee its absolute security.

Does yRuler use cookies?

Like many websites we sometimes employ “cookies,” small packets of data, which may include an anonymous unique identifier that are sent to a user’s browser from a website’s computer and stored on the user’s computer’s hard drive. The website placing the cookie on the user’s computer can then recognize the computer when the user navigates the website at a later time. For example, this allows us to remember user preferences and measure user behavior, information that YRuler Clients may then use to improve user interaction with their services.

yRuler makes use of first party cookies.

Although most web browsers automatically accept cookies, your browser setting can usually be modified to decline cookies or alert you when a website is attempting to place a cookie on your computer. Consult the help manual for your browser for detailed information. For further information about disabling cookies, visit . If you choose to decline cookies, you may lose some of the functionality associated with certain yRuler Clients’ services that are provided by the use of cookies. Please refer to the privacy policy of the company that is an yRuler Client for more information about its interactive features that depend on cookies.

Does yRuler use a web tag or javascript beacon?

How data is collected and sent to yRuler is at the discretion of the yRuler Client. yRuler does provide a javascript beacon that yRuler Clients can integrate with their online service to collect usage data. If the yRuler Client uses this javascript beacon, data is sent directly from the End User’s browser to yRuler for storage and analysis.

Are there ways that I can opt out of allowing an yRuler Client to collect data on my use of its service?

Yes. If you are an End User of an yRuler Client and do not wish for us to collect information about your use of that service, there are several options:
We respect the “Do Not Track” Settings on most modern browsers. Set this flag on your browser and we will not collect data from our javascript beacon. Remember to set this flag on each browser that you use.
Please review the privacy policy of the company that is an yRuler Client and follow that company’s instructions for opting out of data collection.
If you would like to opt out of having your data sent to yRuler, please contact the yRuler Client directly to ask for this. If you feel the yRuler Client is not responding satisfactorily to your request, please contact us here.


What information does yRuler collect on its Clients and how is it used?

We collect only data that is necessary to provide optimum service for our Clients. The information we gather enables us to personalize, improve and continue to operate the yRuler Service. To explain how we use and safeguard your data, let’s look at the types of information we collect:
Usage Data: We make use of our own service to understand how you are using the yRuler Service so as to maximize your success with us and to improve performance of the yRuler Service. The entire preceding section with respect to End User Information applies to your own use of the yRuler Service.
Account Information: When you create an yRuler Service account, you will provide us with certain personally identifiable information (“Personal Information”), such as your name, contact information, and account user name and password. We recognize that this information is very important to you and we promise we will never divulge any of your Personal Information to anyone without your permission except as described below in the Sections entitled Information Disclosed Pursuant to Business Transfers and Information Disclosed for Our Protection and the Protection of Others. Please note that we may use your Personal Information to contact you regarding your account and the yRuler Service.
Financial Information: If you pay for the use of the yRuler Service by credit card, please be advised that we do not currently collect financial information, such as your payment method (valid credit card number, type, expiration date or other financial information); that information is collected and stored by our third party payment processing company (the “Payment Processor”), and use and storage of that information is governed by the Payment Processor’s applicable terms of service and privacy statement. Please note that we may from time to time request and receive some of your financial information from our Payment Processor for the purposes of completing payment transactions or enrolling you in programs in which you elect to participate, protecting against or identifying possible fraudulent transactions, and otherwise as needed to manage our business.
Email Communications: We may receive a confirmation when you open an email from us. We use this confirmation to improve our customer service.

Changing or Deleting your Information:

If you are an yRuler Client, you may review, update, correct or delete the personally identifiable information in your yRuler account where it is inaccurate by contacting us. If you would like us to delete your yRuler account in our system, please contact us here with a request that we delete your personally identifiable information from our database. We will use commercially reasonable efforts to honor your request. If you request that your personally identifiable information be deleted from our records, there may be a brief delay in our processing that request, while verify that the request is valid and originates from you as opposed to an unauthorized third party. If you request that your information be deleted, we reserve the right to terminate and/or limit your access to the Service. We may retain an archived copy of your records as required by law or for legitimate business purposes.


We do not and will not, at any time, request your credit card information, your account ID, login password, or national identification numbers in a non-secure or unsolicited email or telephone communication. For more information about phishing, visit the Federal Trade Commission’s website.


Information Disclosed Pursuant to Business Transfers:

In some cases, we may choose to buy or sell assets. In these types of transactions, user information is typically one of the transferred business assets. Moreover, if we, or substantially all of our assets, were acquired, or if we go out of business or enter bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of yRuler or our assets may continue to use your Personal Information as set forth in this policy.

Information Disclosed for Our Protection and the Protection of Others:

We also reserve the right to access, read, preserve, and disclose any information as it reasonably believes is necessary to (i) satisfy any applicable law, regulation, legal process or governmental request, (ii) enforce our Terms of Service, including investigation of potential violations hereof, (iii) detect, prevent, or otherwise address fraud, security or technical issues, (iv) respond to user support requests, or (v) protect our rights, property or safety, our users and the public. This includes exchanging information with other companies and organizations for fraud protection and spam/malware prevention.

International Transfer

yRuler may transfer your usage and business data, which may contain personally identifiable information, from your browser to our servers, located outside of your state, province, country or other governmental jurisdiction where the privacy laws may not be as protective as those in your jurisdiction. If you are located outside the United States and choose to provide information that contains personally identifiable information to us, yRuler transfers that personally identifiably information to the United States and processes it there. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

EU SafeHarbor Compliance

yRuler complies with the U.S.-EU Safe Harbor Framework.

Third Party Practices

Please be advised that we do not control and are not responsible for the privacy practices of any third party, including, but not limited to, yRuler Clients and any website or service that links to or from our website or the yRuler Service. While, as discussed above, we require that yRuler Clients maintain a truthful and accurate privacy policy disclosing their data collection practices, we cannot control the actions of yRuler Clients, so please be sure to review the privacy policies of any online services that you may use.


Our Service is not directed to children under the age of 13. We do not knowingly collect personally identifiable information from children under the age of 13. If a parent or guardian becomes aware that his or her child has provided us with personally identifiable information without their consent, he or she should contact us here. If we become aware that a child under the age of 13 has provided us with personally identifiable information, we will delete such information.

Partnership with Adroll

As you browse, advertising cookies will be placed on your computer so that we can understand what you are interested in. Our display advertising partner, AdRoll, then enables us to present you with retargeting advertising on other sites based on your previous interaction with [company website]. The techniques our partners employ do not collect personal information such as your name, email address, postal address, or telephone number. You can visit this page to opt out of AdRoll’s and their partners’ targeted advertising.

What happens when there are changes to this Privacy Statement?

We may amend our Privacy Statement from time to time. Use of information we collect now is subject to the Privacy Statement in effect at the time such information is used. If we make changes in the way we collect or use information, we will notify you by posting an announcement on the yRuler Service or sending you an email. An yRuler Customer is bound by any changes to the Privacy Statement when he or she uses the yRuler Service after such changes have been first posted.

What if I have questions or concerns?

If you have any questions or concerns regarding privacy using the yRuler Service, please send us a detailed message to us here. We will make every effort to resolve your concerns.

Have a question?