Online furniture shopping is challenging for both retailers and consumers. And when you consider the high cost of returns and mispurchases, it’s clear why furniture retailers are looking for new ways to transform the customer experience.
But creating lifestyle content isn’t as easy as it sounds. You need a studio to showcase the products, a photographer, and a team to process and upload the photos. And even then, this type of static lifestyle content isn’t interactive.
So, what options do furniture retailers have in the age of interactive shopping? Read on to learn more about how Tangiblee can help you maximize existing catalog imagery to create a truly interactive, context-rich shopping experience.
We already covered some of the biggest issues online furniture retailers face in our blog on Tangiblee RoomView. Still, there are a few key things we want to cover.
There’s no denying how much online shopping has changed the way we purchase everyday things. But there’s one major problem: online shopping doesn’t always provide the clarity we need to make the right decision.
And when it comes to furniture shopping, a lack of clarity makes it even more challenging to make the right decision. It’s not uncommon for shoppers to abandon their carts because of this. We already know that 2.17 percent of e-commerce website visits convert into purchases. Additionally, today’s consumers expect a highly visual experience, with shoppers 18-24 and 35-44 expecting 8 images and 4-5 videos for each product.
But there is still hope.
3D product images have been shown to increase conversions by up to 250 percent, which is why product photography and lifestyle imagery are so critical when it comes to providing clarity and context.
Think about it like this: would you purchase a new dresser without knowing if it fits in your room? What if it doesn’t look good besides other furniture in your bedroom?
Online furniture retailers face a lot of customer doubt and uncertainty when considering items for their own homes. It’s one thing to know how an item fits the aesthetic of a space, but it’s another to picture how the furniture of a particular size might scale in a home.
This is the exact problem lifestyle shopping experiences solve.
The evolution of technology has improved the online shopping experience for furniture shoppers across the globe.
RoomView and photo gallery features have made way for shoppers to place items they are shopping for in the relevant context needed to help them envision how the items they want to purchase will look in different settings. This is a great source of inspiration, not only for homeowners but also for interior designers and industry professionals in the home and hardware space.
Furniture retailers put forth a lot of effort to make this process more convenient for their consumers. For example, they plan photoshoots to inspire customers with versatile visuals of staged sets—a costly route.
Unfortunately, scaling lifestyle imagery isn’t always possible. The high cost of producing this type of content is often a significant barrier.
Tangiblee allows online shoppers to see products in multiple settings and colors. With a slide and drop, they can quickly change the mood of a room, according to holidays, seasonality, or other factors, inspiring customers with the context they need to make a purchase.
1. An online shopper is looking to purchase a chair that is versatile for both indoor and outdoor use. They use the Tangiblee feature to visualize this chair near a fireplace in the winter and near a sunny pool in the summer.
2. An online shopper is looking for a versatile planter and uses the Tangiblee feature directly online to see how it looks inside in the winter and outside in the summer.
3. An online shopper is looking for a dresser or dining table for their home. They use the Tangiblee feature to visualize how these items look next to their Christmas tree during the holiday season. Alternatively, they pair these items with a chair and a turkey to mimic their thanksgiving setup for the fall.
Tangiblee’s Product Detail Page (PDP) software is integrated into the retailer’s online shop interface, providing a cohesive experience for all shoppers. For example, when an online customer is looking for home items during the holiday season, they are likely to find those that accompany the Christmas theme and will be aligned with a Christmas RoomView, or a Christmas-themed lifestyle image of the room they are scaling items in while shopping.
This way, the online shopping experience aligns seamlessly with the offline shopping experience. Online room views and lifestyle images are updated as often as storefronts in malls as seasons change. This makes for a cohesive shopping journey for customers, as well as a relevant marketing campaign for retailers who use PDP lifestyle images for their advertisements.
By extracting a retailer’s existing product content from a PDP, Tangiblee can place any furniture or home decor item within a lifestyle image—at scale.
Our experience platform delivers lifestyle content for every product without the need for additional photoshoots or staging efforts. Online shoppers can select an unlimited range of content to display in a virtual reality RoomView—whether this content is from a retailer’s existing library of lifestyle content or Tangiblee’s own library of lifestyle content.
Shoppers can quickly replace lifestyle images with ease, varying in season, size, and scenery.
See how Tangiblee can scale your lifestyle imagery across furniture, home decor, lighting, and more. Schedule a 15-min live demo today.
In today's digital landscape, AI is everywhere – from the headlines of news outlets to the trending topics on Twitter. With the release of ChatGPT in 2023, AI has become a hot topic. While some eagerly embrace AI to automate processes, others harbor concerns about its long-term implications.
Across industries, companies harness AI to streamline tasks like taking meeting notes, generating content, optimizing workflows, and more. Individuals use AI to create personalized meal plans and seek answers to their questions. In fact, some innovative solo entrepreneurs are building entire businesses solely relying on the capabilities of AI.
Yet, as anyone who has explored AI knows, it comes with imperfections. It's a groundbreaking technological advancement, but it still has a long way to go before it can replace human moderation entirely.
At Tangiblee, we recognize the transformative power of AI, but we also understand its limitations. That's why we've adopted a unique approach – human-in-the-loop AI.
After the initial AI processes, our dedicated human moderators meticulously review every product, leaving little room for error. Each item undergoes a rigorous audit to ensure that AI hasn't overlooked any detail, guaranteeing that the highest-quality product is delivered to our clients.
Our in-house team, supported by AI, provides unmatched accuracy and quality. We maintain control over all aspects of our operations, from training to professional development and incentives. This carefully structured process has yielded remarkable results, including a staggering 100X increase in throughput compared to competitors relying on freelance resources.
To delve deeper into how Tangiblee leverages human-in-the-loop AI for superior results, we invite you to schedule a personalized demo with us. Witness firsthand how our innovative approach can transform your business.
In one of our previous blogs, Boost E-commerce Growth: Tangiblee Management Portal (TMP), we discussed Tangiblee’s commitment to transparency. As a follow up to that article, let's delve into Tangiblee’s personalized approach to analytics.
It is important for any company, especially e-commerce websites, to pay attention to business intelligence and insights. Everyone has a budget and must make strategic decisions about what vendors they take on, marketing campaigns they create, and much more.
The TMP gives retailers the ability to clearly analyze the success of Tangiblee’s immersive e-commerce experiences. However, this success can look very different depending on the company.
There is no one-size-fits-all approach to developing a clear analytics approach. Each retailer’s strategy may differ depending on the business insights they want to achieve. For example, one retailer may be focused on driving increased loyalty and engagement, another on reducing returns, and yet another on increasing conversion rates and average order value (AOV).
In short, every specific business has its own goals and pain points. Different metrics speak to different goals which is why Tangiblee provides actionable insights in order for business executives to make data-driven decisions.
Below are just a few of the key metrics that matter for e-commerce success:
As you can see, there are various metrics that e-commerce companies are looking at when it comes to evaluating the success of a vendor and/or technology. This is why Tangiblee not only provides revenue based metrics, but also analytics that are indicative of customer engagement.
Let’s take a look at two companies that we have worked with who had two different goals: F.Hinds Jewellers and Dana Rebecca Designs.
One of F.Hinds’ goals was to increase engagement and users on their site. Our team made sure to evaluate relevant metrics that allowed F.Hinds to measure this goal. Following testing, F.Hinds could properly identify that Tangiblee had increased the number of users browsing their products by 31%.
Not only could F.Hinds be confident that they had achieved their goal, but they were also able to tell that Tangiblee had been the catalyst for that achievement.
Another jewelry brand, Dana Rebecca Designs (DRD), also turned to Tangiblee in order to elevate their e-commerce site. However, they had a different goal in mind compared to F.Hinds. DRD was looking to increase conversion rates and revenue per visitor (RPV). Keeping this in mind, Tangiblee created a strategic analytics approach that would ensure these goals could be properly tracked.
Since implementation, Dana Rebecca Designs has seen a 1.5X increase in conversion rate and a 2X increase in revenue per visitor (RPV).
Tangiblee’s personalized approach ensured that both clients not only reached their goals, but were able to properly track and analyze relevant metrics.
Our dedication to personalized analytics isn’t just talk, we work relentlessly to uphold our promise for company specific analytics. One of the ways we demonstrate our commitment is through regular A/B tests conducted in collaboration with our clients. These tests provide clear and quantifiable proof of the impact that Tangiblee has on user experiences and revenue.
Once Tangiblee's innovative solutions are seamlessly integrated, our team continues with consistent metric reviews. These reviews serve as a platform to delve into the data, discussing key findings and pinpointing significant improvements. Our collaborative approach ensures that both our team and our clients are on the same page, united in the pursuit of data-driven enhancements.
During these insightful metric reviews, our expertise shines through. We don't just stop at highlighting what's working – we offer strategic insights and proposed changes that can be made to the UX. This approach is geared towards optimizing Tangiblee's performance on the retailer's website, ensuring that the benefits are maximized and the customer journey is elevated.
At Tangiblee, it's not enough to promise personalized analytics; we believe in proving its effectiveness through rigorous testing, continuous assessment, and strategic refinement. Your success is our success, and our commitment to tangible results drives us to provide top-notch solutions tailored to retailers’ unique needs.
Tangiblee's dedication to metrics underscores their commitment to supporting the diverse needs and goals of e-commerce businesses. Analytics are far from one-size-fits-all; each company has its unique objectives, goals, and focus areas.
In the dynamic landscape of e-commerce, understanding the intricacy of business intelligence is pivotal for making informed decisions. Tangiblee's Management Portal (TMP) not only grants retailers the power to scrutinize the impact of Tangiblee on their websites, but it also champions a personalized approach to metrics.
Navigating the intricacies of metric diversity isn't a straightforward task, but Tangiblee's distinctive approach sets them apart. In a world where data is king, Tangiblee's dedication to tailored metrics emerges as a beacon of innovation and customer-centricity. To learn more about Tangiblee’s data-focused approach, schedule a demo here.