Virtual Try-On (VTO) for watches allows shoppers to try on watches at scale prior to purchasing. Using AR technology, shoppers can simply snap a photo of their wrist and realistically visualize a watch on themselves.
Benefits for the retailer:
Online shoppers can use the VTO platform by clicking “On Me” to take a photo of their wrist and realistically view a watch on their wrist. The shoppers can interact with the watch and move it along their wrist.
Shoppers will also have access to the Wrist Size Calibration tool that allows them to accurately scale their wrist to ensure accurate sizing display.
The online shoppers can also share their experience with friends and family using the sharing feature.