Our team has been hard at work innovating and strategizing the next features to further enhance the customer experience on e-commerce sites. We have continued to push the envelope of immersive shopping to create an unmatched experience. Below are our latest features to take your e-commerce site to the next level.
This feature allows customers to add multiple items to their cart with just a few simple clicks. Customers can create their perfect look with multiple products and add them all to the cart in one simple step, directly in Tangiblee. Reducing the number of steps required increases conversions and revenue per visitor. Currently, this feature is only available with the ring stacking feature; however, it is coming soon for all categories. Read more about multi-SKU bundling here.
The call to action button is incredibly important. This is how customers will locate the Tangiblee solution to use Virtual Try-On or comparison mode. If a customer doesn’t see or can’t locate the CTA, then retailers lose revenue opportunities. Implementing a subtle animation to a CTA combats this issue, increasing conversions.
VTO sharing is a revolutionary feature exclusive to Tangiblee. This feature allows a customer to use the VTO feature and then share an interactive link to that photo — along with the CTA to purchase — with others. For instance, a customer could send a bracelet to their husband as a gift idea. The husband would be able to open the photo within VTO and purchase the item directly from there.
Silhouettes are used for size comparisons in handbag and furniture shopping. The current library of available silhouettes has been expanded to offer more outfits, gender and size inclusivity. Silhouettes can also be customized to match aesthetic and brand identity. This feature increases buyer confidence by providing the ability to accurately and realistically visualize the product either on themselves or in various room settings. Read more about the adjustable silhouette models here.
This feature integrates the side-by-side comparison feature with reference items. When customers are visualizing a product within the Tangiblee solution, they will see specific recommendations taken directly from the Product Detail Page that complement the product they are currently viewing. For example, if a customer is viewing a sofa, a complementary chair would be provided as a recommendation and the customer could then visualize that chair alongside the sofa. This feature increases cross-selling and revenue per visitor.
Wall Art AR is an extension of the Room View feature. This feature allows customers to visualize artwork on a wall without downloading an app or using additional equipment. Customers can visualize artwork on any wall at scale or within a virtual room in comparison to other household items. Read more about Wall Art AR here.
Enhanced lifestyle imagery requires no additional photo shoots. This feature delivers realistic, on-brand lifestyle content for a fraction of the time and cost of 3D model creation or photography. Deliver an assortment of lifestyle imagery to increase buyer confidence and product transparency. This feature, applicable to all categories, helps retailers showcase furniture within multiple different rooms and aesthetics, display handbags in various lifestyle settings, and visualize jewelry on various models and outfits. Read more about lifestyle imagery here.
Optimized auto-capture reduces the time it takes for customers to take a photo of their hand, wrist, or ear (for example) to visualize a product. When a customer launches their camera, the Tangiblee solution will automatically capture the photo without any clicks. This creates a quick and smooth process for customers. Customers don’t have to worry about capturing a photo, instead once they get into the correct pose the Tangiblee solution automatically captures the photo. This process is familiar to customers as they use it when scanning documents or mobile depositing checks to their bank.
This feature allows for cross device compatibility. Customers can shop on their desktop and use a QR code to take a photo of their wrist which will then automatically sync on their desktop enabling them to continue shopping via their desktop. Customers are able to continue their shopping experience on their desktop where they began their shopping. Read more about mobile to desktop sync here.
Already a Tangiblee client and looking to implement some of these new features? Reach out to your account executive. Not a client, but interested to learn more about these revolutionary features and what they could mean for your e-commerce site? Schedule a demo here.
In today's digital landscape, AI is everywhere – from the headlines of news outlets to the trending topics on Twitter. With the release of ChatGPT in 2023, AI has become a hot topic. While some eagerly embrace AI to automate processes, others harbor concerns about its long-term implications.
Across industries, companies harness AI to streamline tasks like taking meeting notes, generating content, optimizing workflows, and more. Individuals use AI to create personalized meal plans and seek answers to their questions. In fact, some innovative solo entrepreneurs are building entire businesses solely relying on the capabilities of AI.
Yet, as anyone who has explored AI knows, it comes with imperfections. It's a groundbreaking technological advancement, but it still has a long way to go before it can replace human moderation entirely.
At Tangiblee, we recognize the transformative power of AI, but we also understand its limitations. That's why we've adopted a unique approach – human-in-the-loop AI.
After the initial AI processes, our dedicated human moderators meticulously review every product, leaving little room for error. Each item undergoes a rigorous audit to ensure that AI hasn't overlooked any detail, guaranteeing that the highest-quality product is delivered to our clients.
Our in-house team, supported by AI, provides unmatched accuracy and quality. We maintain control over all aspects of our operations, from training to professional development and incentives. This carefully structured process has yielded remarkable results, including a staggering 100X increase in throughput compared to competitors relying on freelance resources.
To delve deeper into how Tangiblee leverages human-in-the-loop AI for superior results, we invite you to schedule a personalized demo with us. Witness firsthand how our innovative approach can transform your business.
In one of our previous blogs, Boost E-commerce Growth: Tangiblee Management Portal (TMP), we discussed Tangiblee’s commitment to transparency. As a follow up to that article, let's delve into Tangiblee’s personalized approach to analytics.
It is important for any company, especially e-commerce websites, to pay attention to business intelligence and insights. Everyone has a budget and must make strategic decisions about what vendors they take on, marketing campaigns they create, and much more.
The TMP gives retailers the ability to clearly analyze the success of Tangiblee’s immersive e-commerce experiences. However, this success can look very different depending on the company.
There is no one-size-fits-all approach to developing a clear analytics approach. Each retailer’s strategy may differ depending on the business insights they want to achieve. For example, one retailer may be focused on driving increased loyalty and engagement, another on reducing returns, and yet another on increasing conversion rates and average order value (AOV).
In short, every specific business has its own goals and pain points. Different metrics speak to different goals which is why Tangiblee provides actionable insights in order for business executives to make data-driven decisions.
Below are just a few of the key metrics that matter for e-commerce success:
As you can see, there are various metrics that e-commerce companies are looking at when it comes to evaluating the success of a vendor and/or technology. This is why Tangiblee not only provides revenue based metrics, but also analytics that are indicative of customer engagement.
Let’s take a look at two companies that we have worked with who had two different goals: F.Hinds Jewellers and Dana Rebecca Designs.
One of F.Hinds’ goals was to increase engagement and users on their site. Our team made sure to evaluate relevant metrics that allowed F.Hinds to measure this goal. Following testing, F.Hinds could properly identify that Tangiblee had increased the number of users browsing their products by 31%.
Not only could F.Hinds be confident that they had achieved their goal, but they were also able to tell that Tangiblee had been the catalyst for that achievement.
Another jewelry brand, Dana Rebecca Designs (DRD), also turned to Tangiblee in order to elevate their e-commerce site. However, they had a different goal in mind compared to F.Hinds. DRD was looking to increase conversion rates and revenue per visitor (RPV). Keeping this in mind, Tangiblee created a strategic analytics approach that would ensure these goals could be properly tracked.
Since implementation, Dana Rebecca Designs has seen a 1.5X increase in conversion rate and a 2X increase in revenue per visitor (RPV).
Tangiblee’s personalized approach ensured that both clients not only reached their goals, but were able to properly track and analyze relevant metrics.
Our dedication to personalized analytics isn’t just talk, we work relentlessly to uphold our promise for company specific analytics. One of the ways we demonstrate our commitment is through regular A/B tests conducted in collaboration with our clients. These tests provide clear and quantifiable proof of the impact that Tangiblee has on user experiences and revenue.
Once Tangiblee's innovative solutions are seamlessly integrated, our team continues with consistent metric reviews. These reviews serve as a platform to delve into the data, discussing key findings and pinpointing significant improvements. Our collaborative approach ensures that both our team and our clients are on the same page, united in the pursuit of data-driven enhancements.
During these insightful metric reviews, our expertise shines through. We don't just stop at highlighting what's working – we offer strategic insights and proposed changes that can be made to the UX. This approach is geared towards optimizing Tangiblee's performance on the retailer's website, ensuring that the benefits are maximized and the customer journey is elevated.
At Tangiblee, it's not enough to promise personalized analytics; we believe in proving its effectiveness through rigorous testing, continuous assessment, and strategic refinement. Your success is our success, and our commitment to tangible results drives us to provide top-notch solutions tailored to retailers’ unique needs.
Tangiblee's dedication to metrics underscores their commitment to supporting the diverse needs and goals of e-commerce businesses. Analytics are far from one-size-fits-all; each company has its unique objectives, goals, and focus areas.
In the dynamic landscape of e-commerce, understanding the intricacy of business intelligence is pivotal for making informed decisions. Tangiblee's Management Portal (TMP) not only grants retailers the power to scrutinize the impact of Tangiblee on their websites, but it also champions a personalized approach to metrics.
Navigating the intricacies of metric diversity isn't a straightforward task, but Tangiblee's distinctive approach sets them apart. In a world where data is king, Tangiblee's dedication to tailored metrics emerges as a beacon of innovation and customer-centricity. To learn more about Tangiblee’s data-focused approach, schedule a demo here.