Four Retailers that Offer Virtual Try-On (VTO) for Engagement Rings

An engagement ring is one of the most important purchases of a couple’s life. Not only is it a big commitment financially, but it also represents their future life together. Many couples will go to a jeweler to try on various types of rings; however, some couples don’t live close to a jeweler or don’t have the time. 

Virtual engagement ring try-on has changed the game. Couples are now able to try on endless engagement ring styles from the comfort of their own home. For jewelry retailers, adding this capability to big-ticket items, like diamond engagement and wedding rings, also increases revenue without the cost of additional advertising spend. Below is a list of four retailers that are offering virtual try on of engagement rings. 

1. Jewlr

Jewlr is a direct-to-consumer jewelry brand that lets couples design and personalize their own rings, from engagement styles to wedding bands, at a fraction of traditional retail prices. Because every piece is custom, Jewlr wanted an online experience that matched the confidence of shopping in person.

By adding Virtual Try-On, Jewlr gives shoppers a way to see their personalized ring on their own hand before committing to a purchase. The result: a 10.4% increase in conversion rate and a 15.38% increase in revenue per visitor. As Daniel Stoppel, President & CEO of Jewlr, put it: "Jewelry is very personal, which can make it difficult to purchase online. We provide custom jewelry, so we also wanted to provide a custom shopping experience."

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2. Jared

A member of the world’s largest jewelry retailer, Signet, Jared operates more than 200 stores in the US. The brand believes in spectacular expressions of love and specializes in engagement and wedding rings. Jared wants their online store to mimic the experience that customers have in-store, which includes allowing shoppers to try before they buy. 

By equipping their catalog with VTO, Jared gives online shoppers the confidence to purchase the most important piece of jewelry in a couple's life.  

3.. H. Samuel 

Established in 1862, H. Samuel wants their customers to be able to shop their preferred way. Whether that is in stores or online, customers feel confident in their purchases. 

As another member of Signet, H. Samuel implemented VTO to provide that confidence to their customers. 

4. Goldsmiths 

Based in the UK, Goldsmiths has been providing quality jewelry for more than 230 years. Trusted by many for their exceptional quality, many couples come to Goldsmiths in hopes of finding the ring of their dreams. 

With VTO, this is easier than ever. Couples can try on endless amounts of rings from the comfort of their own home before ever entering a jewelry store. 

An engagement ring is more than just a piece of jewelry, it is a commitment to spend the rest of your life with the one you love. Help your online shoppers find the ring of their dreams by allowing them to virtually try on the engagement rings in your catalog. 

Increase your online revenue without spending additional advertising budget by equipping your e-commerce website with VTO. To learn more about VTO for engagement rings, schedule a demo today.