Small businesses and retailers often do not have a large marketing budget at their disposal. But in an increasingly competitive environment, it's important to stay on top of the latest tools and technologies designed to drive their business forward.
There are many technical add-on solutions for e-commerce businesses. Each comes with its own set of headaches and maintenance requirements. This is especially true when looking at optimization tools for business websites. The purpose of these tools is to make the online shopping experience more seamless, giving shoppers the information they need to buy products with confidence.
There are significant benefits to these types of solutions. Here are just a few of the outcomes our clients, for example, have achieved:
It’s no secret that engaging and visual experiences are a difference-maker. In fact, visual content remains one of the top conversion drivers, with 75% of online shoppers saying product photos influence their decision to make a purchase.
So, what options do you have when it comes to creating powerful and engaging content? Here are a few solutions that may work for you:
UGC is when customers post images or videos of them unboxing your product or using it and sharing their feelings and reactions as they do so. As a result, your business gets free publicity and content and quickly establishes social proof.
Many businesses manage their creative content in-house. With it, they can decide exactly what to share with the world and how. They also have a lot of control over how their brand is perceived.
Probably the most talked about digital solution for e-Commerce in 2020 is Augmented Reality (AR). Among other retail use cases, AR allows customers to"bring" furniture items into their own house or environment using their mobile device.
Tangiblee offers the same functionality as all those options above. And it does so without any of the time-consuming or expensive support elements, like hiring a team member or agency.
You can promote customer engagement and interaction without all the overhead, legwork, and maintenance. It’s by far the most cost-effective way to keep your customers engaged on your site and to get them to convert and become customers.
With Tangiblee, you can create interactive experiences using our catalog of contextual images and data, lifestyle photography, your existing product photography, and intuitive functionality to create an interactive experience that’s designed to provide the context your customers need.
Integrate a robust product experience platform that lets visitors add visual context to everything they want to buy. Increase customer confidence, conversions, and retention while reducing returns.
Every product offers a personalized, intuitive shopping experience that gives customers the information they need in a format they understand — no matter their technical acumen. You cannot underestimate the power of highly engaged, confident shoppers.
Integration is as easy as COPY and PASTE - with absolutely zero maintenance on your end. If you're in charge of the e-Commerce channel, your team will need 0 resources to maintain Tangiblee.
Unlike every other interactive solution available for Furniture & Home Decor channels, Tangiblee doesn't require your team to rephotograph or "touch up" your product content. Your 2D product images are transformed into an engaging, customer-first onsite product experience.
Tangiblee helps you add more context to your product line. And with more context, you allow buyers to order with confidence, improving customer satisfaction, reducing return requests, and boosting conversions.
Schedule a quick demo to learn how Tangiblee will transform your existing Furniture & Home Decor product SKUs into effective, personalized shopping experiences.
In today's digital landscape, AI is everywhere – from the headlines of news outlets to the trending topics on Twitter. With the release of ChatGPT in 2023, AI has become a hot topic. While some eagerly embrace AI to automate processes, others harbor concerns about its long-term implications.
Across industries, companies harness AI to streamline tasks like taking meeting notes, generating content, optimizing workflows, and more. Individuals use AI to create personalized meal plans and seek answers to their questions. In fact, some innovative solo entrepreneurs are building entire businesses solely relying on the capabilities of AI.
Yet, as anyone who has explored AI knows, it comes with imperfections. It's a groundbreaking technological advancement, but it still has a long way to go before it can replace human moderation entirely.
At Tangiblee, we recognize the transformative power of AI, but we also understand its limitations. That's why we've adopted a unique approach – human-in-the-loop AI.
After the initial AI processes, our dedicated human moderators meticulously review every product, leaving little room for error. Each item undergoes a rigorous audit to ensure that AI hasn't overlooked any detail, guaranteeing that the highest-quality product is delivered to our clients.
Our in-house team, supported by AI, provides unmatched accuracy and quality. We maintain control over all aspects of our operations, from training to professional development and incentives. This carefully structured process has yielded remarkable results, including a staggering 100X increase in throughput compared to competitors relying on freelance resources.
To delve deeper into how Tangiblee leverages human-in-the-loop AI for superior results, we invite you to schedule a personalized demo with us. Witness firsthand how our innovative approach can transform your business.
In one of our previous blogs, Boost E-commerce Growth: Tangiblee Management Portal (TMP), we discussed Tangiblee’s commitment to transparency. As a follow up to that article, let's delve into Tangiblee’s personalized approach to analytics.
It is important for any company, especially e-commerce websites, to pay attention to business intelligence and insights. Everyone has a budget and must make strategic decisions about what vendors they take on, marketing campaigns they create, and much more.
The TMP gives retailers the ability to clearly analyze the success of Tangiblee’s immersive e-commerce experiences. However, this success can look very different depending on the company.
There is no one-size-fits-all approach to developing a clear analytics approach. Each retailer’s strategy may differ depending on the business insights they want to achieve. For example, one retailer may be focused on driving increased loyalty and engagement, another on reducing returns, and yet another on increasing conversion rates and average order value (AOV).
In short, every specific business has its own goals and pain points. Different metrics speak to different goals which is why Tangiblee provides actionable insights in order for business executives to make data-driven decisions.
Below are just a few of the key metrics that matter for e-commerce success:
As you can see, there are various metrics that e-commerce companies are looking at when it comes to evaluating the success of a vendor and/or technology. This is why Tangiblee not only provides revenue based metrics, but also analytics that are indicative of customer engagement.
Let’s take a look at two companies that we have worked with who had two different goals: F.Hinds Jewellers and Dana Rebecca Designs.
One of F.Hinds’ goals was to increase engagement and users on their site. Our team made sure to evaluate relevant metrics that allowed F.Hinds to measure this goal. Following testing, F.Hinds could properly identify that Tangiblee had increased the number of users browsing their products by 31%.
Not only could F.Hinds be confident that they had achieved their goal, but they were also able to tell that Tangiblee had been the catalyst for that achievement.
Another jewelry brand, Dana Rebecca Designs (DRD), also turned to Tangiblee in order to elevate their e-commerce site. However, they had a different goal in mind compared to F.Hinds. DRD was looking to increase conversion rates and revenue per visitor (RPV). Keeping this in mind, Tangiblee created a strategic analytics approach that would ensure these goals could be properly tracked.
Since implementation, Dana Rebecca Designs has seen a 1.5X increase in conversion rate and a 2X increase in revenue per visitor (RPV).
Tangiblee’s personalized approach ensured that both clients not only reached their goals, but were able to properly track and analyze relevant metrics.
Our dedication to personalized analytics isn’t just talk, we work relentlessly to uphold our promise for company specific analytics. One of the ways we demonstrate our commitment is through regular A/B tests conducted in collaboration with our clients. These tests provide clear and quantifiable proof of the impact that Tangiblee has on user experiences and revenue.
Once Tangiblee's innovative solutions are seamlessly integrated, our team continues with consistent metric reviews. These reviews serve as a platform to delve into the data, discussing key findings and pinpointing significant improvements. Our collaborative approach ensures that both our team and our clients are on the same page, united in the pursuit of data-driven enhancements.
During these insightful metric reviews, our expertise shines through. We don't just stop at highlighting what's working – we offer strategic insights and proposed changes that can be made to the UX. This approach is geared towards optimizing Tangiblee's performance on the retailer's website, ensuring that the benefits are maximized and the customer journey is elevated.
At Tangiblee, it's not enough to promise personalized analytics; we believe in proving its effectiveness through rigorous testing, continuous assessment, and strategic refinement. Your success is our success, and our commitment to tangible results drives us to provide top-notch solutions tailored to retailers’ unique needs.
Tangiblee's dedication to metrics underscores their commitment to supporting the diverse needs and goals of e-commerce businesses. Analytics are far from one-size-fits-all; each company has its unique objectives, goals, and focus areas.
In the dynamic landscape of e-commerce, understanding the intricacy of business intelligence is pivotal for making informed decisions. Tangiblee's Management Portal (TMP) not only grants retailers the power to scrutinize the impact of Tangiblee on their websites, but it also champions a personalized approach to metrics.
Navigating the intricacies of metric diversity isn't a straightforward task, but Tangiblee's distinctive approach sets them apart. In a world where data is king, Tangiblee's dedication to tailored metrics emerges as a beacon of innovation and customer-centricity. To learn more about Tangiblee’s data-focused approach, schedule a demo here.