Finding success in eCommerce is about eliminating barriers and friction in the journey to check-out. Any extra steps or concerns customers have can greatly impact the chance of online conversions.
Today, people shop online because of the convenience it offers. But this convenience has come with a cost. The clarity and confidence experienced through in store shopping remain hard to replicate in online shopping experiences. Simply put, giving customers the ability to ”try on” or physically compare products first has remained a significant hurdle.
So, what can online retailers do to address uncertainty? This important question is what led to the rise of Tangiblee and its product experience and immersive shopping platform.
Tangiblee has developed a solution specifically to address uncertainty and improve the customer experience for stronger eCommerce performance. Many industry leaders agree that it’s an invaluable option to have in the face of such a competitive marketplace.
In this post, we’ll cover the problems online retailers are facing and how Tangiblee helps take the guesswork out of online shopping experiences.
Let’s imagine a scenario when you’re looking for a new handbag online. You’ve found a store and are looking through the catalog of different options when it hits you: there are quite a few similar listings, and you need to determine which one is best for you. For instance:
These are questions that simply cannot be answered through a basic description. Today’s customers are facing doubt and uncertainty. Even if they decide to make a purchase, they might end up purchasing both products and then returning the one they don’t want. This process is not only a hassle and a waste of time for the customer, it also results in unnecessary expenses for the store. So how do online retailers solve this problem?
Retailers often struggle to provide enough detail regarding their products online. Products that are identical but come in a variety of sizes are difficult (and sometimes impossible) to compare through model photos when shopping online.
Tangiblee has been developing a platform for eCommerce to provide a “try me” experience. The solution has focused largely on items like handbags, backpacks, and suitcases, but new candidates for customer experience enhancements will be added in the future. Customer concerns are addressed through the following options.
Customers can generate a virtual model scaled to their own dimensions and proportions. A handbag can be “worn” virtually this way for the perfect to-scale size comparison. It’s an excellent way to make sure that you’re getting the right size and that the bag looks good on you. It’s also a great way for the user to engage with the product since they can move it, place it on the shoulder, change which side it's on, and so much more.
This powerful experience can also be applied to other products like jewelry and watches, making it a must-have for trend-setting retailers that specialize in handbags, suitcases, backpacks, and wearable accessories.
Going back to the handbag example, imagine trying to decide between two identical bags of slightly different sizes. The Tangiblee platform allows for side-by-side virtual comparisons and can even compare a handbag to whatever you’re looking to store in it.
Customers can scroll through typical items like smartphones, tablets, magazines, and wallets and virtually put them in the bag for a better understanding of its capacity.
This lets customers quickly see what a bag can store, whether a consumer’s phone will fit, and other everyday items. And when it comes to online context, this is a game-changer.
Just as much as the price and features, customers want to know how a product will impact their daily lifestyle. Tangiblee will allow users to superimpose products onto real-life photographs for a perfectly-to-scale view of how a handbag looks in reality.
All these features are intended to boost customer confidence during a critical point in the purchasing process. The less concern, the more likely the checkout button gets clicked. Our platform will:
Don’t let buyer hesitation impact your bottom line. Getting the customer experience down right matters more than ever in the world of eCommerce, especially with more and more brick-and-mortar stores closing in favor of online shopping.
Many online services claim to boost the customer experience through coaching or fancy tools, but only Tangiblee’s platform has the functionality and ease of use that will elevate your brand above the competition.
The best evidence of how Tangiblee improves eCommerce experiences comes from our customers. E-Commerce Director Van de Meeberg of The Little Green Bag, for example, emphasized the importance of a “fast visual comparison and confirmation” and mentioned that “Tangiblee lets customers do just that.” In his own words, “customers don’t have to read a lot of text, answer questions, or move through multiple clicks. No steps are required, and it immediately shows you what you want to see. That’s very important.”
Don’t risk another abandoned cart. Get in touch with Tangiblee today to see how a simple, easy-to-use platform can have such significant implications for your conversion rates. Schedule a one-on-one demo with Tangiblee today to learn more.
In today's digital landscape, AI is everywhere – from the headlines of news outlets to the trending topics on Twitter. With the release of ChatGPT in 2023, AI has become a hot topic. While some eagerly embrace AI to automate processes, others harbor concerns about its long-term implications.
Across industries, companies harness AI to streamline tasks like taking meeting notes, generating content, optimizing workflows, and more. Individuals use AI to create personalized meal plans and seek answers to their questions. In fact, some innovative solo entrepreneurs are building entire businesses solely relying on the capabilities of AI.
Yet, as anyone who has explored AI knows, it comes with imperfections. It's a groundbreaking technological advancement, but it still has a long way to go before it can replace human moderation entirely.
At Tangiblee, we recognize the transformative power of AI, but we also understand its limitations. That's why we've adopted a unique approach – human-in-the-loop AI.
After the initial AI processes, our dedicated human moderators meticulously review every product, leaving little room for error. Each item undergoes a rigorous audit to ensure that AI hasn't overlooked any detail, guaranteeing that the highest-quality product is delivered to our clients.
Our in-house team, supported by AI, provides unmatched accuracy and quality. We maintain control over all aspects of our operations, from training to professional development and incentives. This carefully structured process has yielded remarkable results, including a staggering 100X increase in throughput compared to competitors relying on freelance resources.
To delve deeper into how Tangiblee leverages human-in-the-loop AI for superior results, we invite you to schedule a personalized demo with us. Witness firsthand how our innovative approach can transform your business.
In one of our previous blogs, Boost E-commerce Growth: Tangiblee Management Portal (TMP), we discussed Tangiblee’s commitment to transparency. As a follow up to that article, let's delve into Tangiblee’s personalized approach to analytics.
It is important for any company, especially e-commerce websites, to pay attention to business intelligence and insights. Everyone has a budget and must make strategic decisions about what vendors they take on, marketing campaigns they create, and much more.
The TMP gives retailers the ability to clearly analyze the success of Tangiblee’s immersive e-commerce experiences. However, this success can look very different depending on the company.
There is no one-size-fits-all approach to developing a clear analytics approach. Each retailer’s strategy may differ depending on the business insights they want to achieve. For example, one retailer may be focused on driving increased loyalty and engagement, another on reducing returns, and yet another on increasing conversion rates and average order value (AOV).
In short, every specific business has its own goals and pain points. Different metrics speak to different goals which is why Tangiblee provides actionable insights in order for business executives to make data-driven decisions.
Below are just a few of the key metrics that matter for e-commerce success:
As you can see, there are various metrics that e-commerce companies are looking at when it comes to evaluating the success of a vendor and/or technology. This is why Tangiblee not only provides revenue based metrics, but also analytics that are indicative of customer engagement.
Let’s take a look at two companies that we have worked with who had two different goals: F.Hinds Jewellers and Dana Rebecca Designs.
One of F.Hinds’ goals was to increase engagement and users on their site. Our team made sure to evaluate relevant metrics that allowed F.Hinds to measure this goal. Following testing, F.Hinds could properly identify that Tangiblee had increased the number of users browsing their products by 31%.
Not only could F.Hinds be confident that they had achieved their goal, but they were also able to tell that Tangiblee had been the catalyst for that achievement.
Another jewelry brand, Dana Rebecca Designs (DRD), also turned to Tangiblee in order to elevate their e-commerce site. However, they had a different goal in mind compared to F.Hinds. DRD was looking to increase conversion rates and revenue per visitor (RPV). Keeping this in mind, Tangiblee created a strategic analytics approach that would ensure these goals could be properly tracked.
Since implementation, Dana Rebecca Designs has seen a 1.5X increase in conversion rate and a 2X increase in revenue per visitor (RPV).
Tangiblee’s personalized approach ensured that both clients not only reached their goals, but were able to properly track and analyze relevant metrics.
Our dedication to personalized analytics isn’t just talk, we work relentlessly to uphold our promise for company specific analytics. One of the ways we demonstrate our commitment is through regular A/B tests conducted in collaboration with our clients. These tests provide clear and quantifiable proof of the impact that Tangiblee has on user experiences and revenue.
Once Tangiblee's innovative solutions are seamlessly integrated, our team continues with consistent metric reviews. These reviews serve as a platform to delve into the data, discussing key findings and pinpointing significant improvements. Our collaborative approach ensures that both our team and our clients are on the same page, united in the pursuit of data-driven enhancements.
During these insightful metric reviews, our expertise shines through. We don't just stop at highlighting what's working – we offer strategic insights and proposed changes that can be made to the UX. This approach is geared towards optimizing Tangiblee's performance on the retailer's website, ensuring that the benefits are maximized and the customer journey is elevated.
At Tangiblee, it's not enough to promise personalized analytics; we believe in proving its effectiveness through rigorous testing, continuous assessment, and strategic refinement. Your success is our success, and our commitment to tangible results drives us to provide top-notch solutions tailored to retailers’ unique needs.
Tangiblee's dedication to metrics underscores their commitment to supporting the diverse needs and goals of e-commerce businesses. Analytics are far from one-size-fits-all; each company has its unique objectives, goals, and focus areas.
In the dynamic landscape of e-commerce, understanding the intricacy of business intelligence is pivotal for making informed decisions. Tangiblee's Management Portal (TMP) not only grants retailers the power to scrutinize the impact of Tangiblee on their websites, but it also champions a personalized approach to metrics.
Navigating the intricacies of metric diversity isn't a straightforward task, but Tangiblee's distinctive approach sets them apart. In a world where data is king, Tangiblee's dedication to tailored metrics emerges as a beacon of innovation and customer-centricity. To learn more about Tangiblee’s data-focused approach, schedule a demo here.