Skip to main content
Product Features

How To Increase Revenue From Your Gen Z Customers With Virtual Silhouette Backgrounds

Tangiblee
Kenzie Wilson
  |  
May 31, 2023
How To Increase Revenue From Your Gen Z Customers With Virtual Silhouette Backgrounds

Gen Z. 

The generation defined by the digital age. And COVID-19, of course. 

What is so unique about these Gen Zers?

They are the first generation to be raised completely immersed in technology. They grew up with Television, Internet, iPads, and more. 

Their digital reliance has greatly impacted their shopping habits and Gen Zers want the best of both worlds. Their generation is about 50/50 when it comes to in-store vs online shopping; however, they expect an incredible experience on both fronts. 

Gen Z expects the same experience online as they get at a brick and mortar store. They want to be able to engage, interact, and try-on products from the comfort of their own home. 

Ziyou Jiang, a doctoral candidate at the University of Georgia, recently presented a study in which she surveyed 134 Gen Zers regarding how AR impacts their shopping experience and habits. There were two things that made Gen Z want to purchase the product after engaging with AR: interactivity and virtual experiences. 

Virtual experiences have become increasingly important for online retailers, with online shoppers wanting to “try before they buy”. For jewelry retailers, this is old news as Virtual Try-On is no longer a nice-to-have, but a need. 

For handbag and luggage retailers, however, virtual experiences are not as mainstream. Popular handbag retailers such as Coach, WGACA, MCM, and more leverage Tangiblee’s immersive shopping experiences to provide online shoppers with size comparisons, adjustable models, and more. 

Expanding on these features, Tangiblee has recently released adjustable backgrounds for virtual silhouettes. This allows online shoppers to swap out the background to visualize the product on virtual models in different environments. 

For instance, an online shopper can not only change the height and size of the virtual model, but they can also change the background from a city to a mountain scenes. Online shoppers are able to visualize the usability and look of the product in different environments.

This type of virtual experience is just what Gen Z is looking for. Not only does it provide a high-level of interactivity, but also provides size transparency to reduce returns. 

Learn how you can equip your e-commerce website with immersive shopping experiences by scheduling a free demo today.

Frequently Asked Qustions

No. Virtual try-on adds a visualization layer on top of a product; it doesn't replace accurate product data or existing imagery. In a quality-checked pipeline, the brand's existing product photo is actually the foundation the result is built from.

It places the brand's real 2D catalog photo of the item onto a hand, wrist, or ear from a reference photo, rather than generating a new image of the product from scratch. The item's proportions and details come from the actual product photo; the AI handles scale, angle, and blending onto the shopper's photo. This is different from older try-on technology, which mapped a manually built 3D or 2D asset onto the shopper using fixed geometric rules, and different from generic AI image generators, which typically synthesize the product rather than place a real photo of it.

We recommend supporting the launch with a dedicated email announcing the new feature, ideally featuring an animated GIF that demonstrates the experience in action and links to a category page with VTO-enabled products.
‍

To build broader awareness, homepage visibility is also important. Banners or other prominent placements can help introduce the feature to more visitors and encourage trial.
‍

We also suggest adding a short explanation of how the feature works. Even when the experience is simple, some shoppers may benefit from a little extra guidance before they feel comfortable using it.
‍

Finally, we recommend promoting the new capability across social media and user-generated-style content so that more of your audience is exposed to it and encouraged to engage.

Bring Your Catalog to Life

Experience the power of interactive product content.

Talk to Sales