Product Features

How To Increase Revenue From Your Gen Z Customers With Virtual Silhouette Backgrounds

Tangiblee

Kenzie Wilson

May 31, 2023

Gen Z.

The generation defined by the digital age. And COVID-19, of course.

What is so unique about these Gen Zers?

They are the first generation to be raised completely immersed in technology. They grew up with Television, Internet, iPads, and more.

Their digital reliance has greatly impacted their shopping habits and Gen Zers want the best of both worlds. Their generation is about 50/50 when it comes to in-store vs online shopping; however, they expect an incredible experience on both fronts.

Gen Z expects the same experience online as they get at a brick and mortar store. They want to be able to engage, interact, and try-on products from the comfort of their own home.

Ziyou Jiang, a doctoral candidate at the University of Georgia, recently presented a study in which she surveyed 134 Gen Zers regarding how AR impacts their shopping experience and habits. There were two things that made Gen Z want to purchase the product after engaging with AR: interactivity and virtual experiences.

Virtual experiences have become increasingly important for online retailers, with online shoppers wanting to “try before they buy”. For jewelry retailers, this is old news as Virtual Try-On is no longer a nice-to-have, but a need.

For handbag and luggage retailers, however, virtual experiences are not as mainstream. Popular handbag retailers such as Coach, WGACA, MCM, and more leverage Tangiblee’s immersive shopping experiences to provide online shoppers with size comparisons, adjustable models, and more.

Expanding on these features, Tangiblee has recently released adjustable backgrounds for virtual silhouettes. This allows online shoppers to swap out the background to visualize the product on virtual models in different environments.

For instance, an online shopper can not only change the height and size of the virtual model, but they can also change the background from a city to a mountain scenes. Online shoppers are able to visualize the usability and look of the product in different environments.

This type of virtual experience is just what Gen Z is looking for. Not only does it provide a high-level of interactivity, but also provides size transparency to reduce returns.

Learn how you can equip your e-commerce website with immersive shopping experiences by scheduling a free demo today.

Product Features

Introducing: Multi-Category Look Builder

Read the Story

If you have a wide variety of jewelry to choose from but no ability to showcase them together, look no further! Introducing our Multi-Category Look Builder, a solution for accommodating accessory visualization across multiple categories for desktop and mobile.

How it works: for customers

We've combined Look Builder functionality to allow for stacked bracelets, rings, and watches that can be viewed directly on models. Customers can work from pre-selected stacks or build their own from the ground up, adding the full stack directly to their cart. Individual items can still be added, removed, or swapped seamlessly; product dimension info and zooming in or out is also supported.

How it works: for retailers

Our embed integration works directly on the PLP (product listing page) to curate jewelry stacking. Here are some customization options available for retailers:

Choose the number of items from each category to display in stacking mode (e.g. 3 rings, 2 bracelets, and a watch).
Enable a single item or stacking mode by default when the widget is opened

This feature is ideal for retailers with a broad catalog of jewelry who want to showcase how their pieces look in tandem—sometimes a vision of bracelets, bangles, and rings doesn't hit a customer with an emotional impact until they can visualize the full stack in one place.

We understand the power of visuals and aesthetics—let us bring your creative vision directly to customers, eliminating the frustrations of hunting down and adding five individual pieces to a cart or the frustration of figuring out if a particular piece meshes well with others.

Supported Retail Categories

The following retail categories will be supported:

Watches (1 max)
Necklaces (1 max)
Bracelets (2 bracelets, can be more depending on the drag line length)
Rings (up to 3)
Earrings (including stacking)
Pendants (including stacking)
Brooches (including stacking)

Limitations and Specifications

Multi-category stacking does not currently support the following features:

Free dragging: Users will only be able to place products on pre-defined hotspots
VTO/On Me capabilities
Color selection

These features mentioned above are on our roadmap—we’ll keep you posted once they’re made available.

‍Note: For clients not using SFCC or Shopify who want to enable Look Builder, multi-SKU cart bundling should be requested separately. Clients using other e-commerce platforms may need to discuss additional integration steps with our team.

Get in Touch

Still have questions about multi-category stacking? Send us a message with our contact form. Want to see how our solution looks on your PLP? Schedule a demo with us.

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