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Product Features

Innovation Spotlight: Virtual Room Staging for a more immersive shopping experience

Tangiblee
Kenzie DeLong
  |  
October 11, 2022
Innovation Spotlight: Virtual Room Staging for a more immersive shopping experience

Online furniture shopping can involve a lot of guesswork and is a major hassle if you don’t get it right. You want to make sure that your new sofa, chair, lamp or other home decor item will fit in your space, that the color will match your aesthetic, and that you stay within budget. The traditional online shopping experience makes it difficult to accomplish those things.

Tangiblee furniture feature room staging

To combat this issue, Tangiblee is excited to announce Virtual Room Staging. This feature enables customers to engage with multiple touchpoints within a virtual room to curate their perfect environment. When customers click on a touchpoint they are able to swap out various pieces of furniture, lamps or wall art with other pieces. The customer can continue swapping out various pieces of home decor until they are happy with their selections and add all the items to their cart for a seamless checkout experience.

For example, a customer may be looking to re-decorate their living room space. They can go to a retailers website and curate their perfect space with virtual room staging. The customer can swap out the couch with one of a different size or color, try out different lamp styles, experiment with wall art, replace the coffee table, and more until they are satisfied with the look.

Tangiblee Furniture feature room staging

Shoppers can then purchase the entire room or share the room with their friends or family. This creates a seamless shopping experience and can help to increase cross-selling and revenue per visitor. 

Does this sound like the type of feature that your e-commerce site needs? Head here to schedule a free 15-min demo video.

Frequently Asked Qustions

No. Virtual try-on adds a visualization layer on top of a product; it doesn't replace accurate product data or existing imagery. In a quality-checked pipeline, the brand's existing product photo is actually the foundation the result is built from.

It places the brand's real 2D catalog photo of the item onto a hand, wrist, or ear from a reference photo, rather than generating a new image of the product from scratch. The item's proportions and details come from the actual product photo; the AI handles scale, angle, and blending onto the shopper's photo. This is different from older try-on technology, which mapped a manually built 3D or 2D asset onto the shopper using fixed geometric rules, and different from generic AI image generators, which typically synthesize the product rather than place a real photo of it.

We recommend supporting the launch with a dedicated email announcing the new feature, ideally featuring an animated GIF that demonstrates the experience in action and links to a category page with VTO-enabled products.
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To build broader awareness, homepage visibility is also important. Banners or other prominent placements can help introduce the feature to more visitors and encourage trial.
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We also suggest adding a short explanation of how the feature works. Even when the experience is simple, some shoppers may benefit from a little extra guidance before they feel comfortable using it.
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Finally, we recommend promoting the new capability across social media and user-generated-style content so that more of your audience is exposed to it and encouraged to engage.

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