Currently, customers can only purchase one product at a time while using Tangiblee and must move to another product description page (PDP) if they want to purchase additional items. The stacking feature took a step in the right direction by allowing customers to view multiple products at once. However, in order to purchase multiple products, they would still have to go to the different PDPs.
Multi-SKU bundling eliminates clicks by giving customers the ability to purchase multiple products within one experience. Eliminating these additional steps enhances the buyer’s experience and promotes cross-selling.
Success of Jewelry Stacking
Jewelry stacking provides customers with the ability to visualize multiple products at once on their wrist, fingers, ear, etc. At scale, customers can place various pieces on themselves and move them around in order to find the perfect combination and placement. This feature has led to increased conversions, buyer confidence, and a decrease in returns.
While the stacking feature enables the visualization of multiple products, once a customer makes their selections, they must go searching for the other products in order to add them to their cart. These additional steps and time can be off-putting and lead to customers only purchasing the original item or not purchasing at all.
Success of Virtual Room Design
Virtual Room Design enables users to visualize multiple products within a virtual room to create their perfect space. Shoppers can swap items in and out and even change the virtual room to best match their environment. This increases revenue per visitor and average order value by providing personalized recommendations for complementary products.
After the shopper is done creating their virtual room they can add their entire room to their cart with a few simple clicks. Rather than crawling the website to find each and every product they are able to add everything to their cart at once. This eases customer frustration and increases their likelihood to purchase.
How Multi-SKU Bundling Increases Revenue per Visit
Multi-SKU bundling eliminates the need for online shoppers to switch between different product pages by allowing then to add all items directly to their cart in a few simple clicks. Customers can view complementary items and discover a look with multiple products even if they only visited the website looking for one item. Multi-SKU bundling increases RPV by exposing customers to additional products that they wouldn’t have looked at on their own.
Interested in learning more about what multi-SKU bundling could mean for your e-commerce business? Schedule a demo here.
Managed Visual Storytelling for Jewelry, Watches & Luxury Retail. At Scale.
In the fast-evolving world of luxury e-commerce, storytelling is no longer optional — it's the key to turning browsers into buyers and standing out in a saturated market.
When it comes to jewelry and watches, storytelling means more than product descriptions. It's about evoking emotion, desire, legacy — and giving your customers the ability to see themselves in the story.
That’s where Tangiblee’s Augmented Reality and Virtual Try-On come in — combined with our Scalable Content Concierge, we help you bring immersive, premium product experiences to your customers at scale — and without adding pressure to your creative team.
What is Storytelling in Luxury Retail?
Storytelling is the art of making a product more than an object — it's about showcasing the craftsmanship, emotion, and narrative behind every piece. With jewelry and watches, this is deeply visual and emotional. Our technology helps you communicate that visually and interactively, across all digital touchpoints.
Picture This — A Human Story
You run a jewelry brand. You’ve got an incredible product — a signature ring, a limited-edition watch, a bold new collection.
Now imagine this:
One hero image that stops the scroll.
A 360° spin showing every intricate detail.
A premium on-model photo that sparks desire.
A short video clip perfect for ads or Instagram.
An interactive virtual try-on that lets shoppers see how it looks on them — instantly.
That’s not a wishlist. That’s what Tangiblee delivers. We’ve been helping brands transform their entire product line into high-impact digital content — ready to tell the full story of your shop, product by product.
With our Scalable Content Concierge, you don't need to coordinate photoshoots, create 3D models, or ship physical items. We take the images you already have and deliver:
All delivered using the product images you already have. No 3D models required if you don't have them. We work directly with your existing 2D assets. No logistics. No shipping. No physical products. Just a seamless way to power your digital merchandising and storytelling efforts with content that performs.
Not Replacing Your Content Team — We're Supercharging It
We’re not here to replace your team — we’re the fireball add-on that lets your visual merchandising and content teams scale effortlessly.
Whether you're launching a new collection, preparing for the holidays, or refreshing PDPs — our concierge model means:
Everything is managed for you
Visual assets are delivered, optimized, and ready to deploy
Speed to market improves dramatically
Where You Can Use It
1. Product Detail Page
Bring products to life with interactive, real-scale visuals and virtual try-on experiences.
2. Product Listing Pages
Stand out in the scroll — elevate your thumbnails with premium imagery and motion.
3. Hero Banners
Tell a seasonal or collection story through motion-rich, engaging visuals.
4. Marketing Feeds (Meta, TikTok, Google)
Run high-converting ads with assets optimized for every platform.
Before & After: A Visual Transformation
Let your products speak for themselves. Our visuals turn static PDPs into rich, immersive experiences that:
In 2025, a static website is a silent salesman. For modern customers, especially Gen Z, shopping isn't just a transaction — it's an act of creation. They don't want to buy your brand; they want to build with it when it is logical to create charm variations on the necklace or pendant.
This is why Charm Stacking has become a dominant trend and why an Interactive Charm Builder is no longer something extra but rather your website's next essential sales tool.
This guide breaks down why a Charm Builder is so important, how it works, the categories it supports, and how easily you can implement this powerful technology. Tangiblee provides e-commerce retailers with a variety of virtual try-ons, sizing, and contextual tools - Charm Builder has become one of the most popular among our current clients.
Why is an Interactive Charm Builder So Important Now?
The old e-commerce model is broken. Showing a photo and an "Add to Cart" button isn't enough. An Interactive Charm Builder solves the most significant problems holding back your sales.
It Answers the Personalization Demand: Customers crave uniqueness. A Charm Builder gives them the power to create a one-of-a-kind piece that tells their story, making them far more likely to buy.
It Eliminates Purchase Anxiety: The #1 reason for cart abandonment in jewelry is uncertainty. "Will this look right?" A Charm Builder provides a live preview, turning doubt into purchase confidence.
It Boosts Customer Engagement: Instead of passively Browsing, customers are actively designing. This "gamified" experience keeps them on your site longer, allowing them to interact deeply with your products and build a connection with your brand.
How the Tangiblee Charm Builder Works for Your Customer
Tangiblee's technology transforms a confusing process into a fun, creative session by solving the core frustrations of online shopping.
1. It Starts with a Canvas
Problem Solved: The "Blank Page" Syndrome. The terror of limitless options is absolute. A builder provides the perfect starting point, turning overwhelming choice into focused creativity.
How: The customer chooses their base—the starting point for their Charm Stacking story.
2. They Curate Their Story
Problem Solved: The "Endless Aisle" Nightmare. Endless scrolling through hundreds of items is exhausting and not inspiring. A Guided Flow turns a noisy warehouse of options into a calm, curated boutique experience.
How: With a Guided Flow, they can easily browse and add charms, filtering by style or collection. There’s no overwhelming grid of products.
3. They See it Come to Life.
Problem Solved: The "Imagination Gap." The mental gymnastics of guessing scales and combinations create doubt. Live Previews instantly close this gap, replacing "I think this will work" with "I know I love this."
How: With every click, Live Previews instantly show their creation on the base chain they selected. There's no guesswork, just the joy of seeing their vision realized.
4. They Buy Their Creation Effortlessly
Problem Solved: The Momentum Stopper. Designing builds excitement and a powerful forward momentum toward the sale and forcing a customer into a tedious, multi-step chore to check out stops that momentum cold. This feature ensures the customer's creative energy flows directly into a conversion.
How: When the look is perfect, a single "One-Click Add All" button adds the entire, multi-piece creation to their cart. It’s frictionless.
Tangiblee’s Charm Builder isn't limited to just one product type. It's a versatile solution that powers personalization across your entire collection.
Necklaces & Pendants: Allow customers to build the perfect "neck mess," layering chains and selecting the ideal pendants to create a signature look.
Charm Bracelets: The classic use-case, perfected. Customers can fill a bracelet with memories, mixing and matching to create a true wearable memoir.
The "Charm Bag" Revolution 2025: Tap into the massive high-fashion trend of personalizing handbags. Let customers see exactly how different charms will look on your products, turning a handbag into a unique piece of art.
The Business Impact: How a Charm Builder Helps You Sell More
By solving customer problems, the Charm Builder directly drives powerful business results.
Massively Increase Average Order Value (AOV): You stop selling one charm and start selling five, plus the bracelet or bag. The tool is designed to help you create a complete look.
Drastically Reduce Returns: When customers see exactly what they're getting, the gap between expectation and reality disappears. Confident purchases mean fewer returns.
Build Fierce Brand Loyalty: By giving customers the tools to create (the IKEA Effect), you foster a deep emotional connection to the product and your brand. They made it with you.
Fuel Your Marketing with User-Generated Content: Happy customers love to share their unique creations on social media, becoming your most potent and authentic marketers.
The Tangiblee Advantage: Effortless Integration
This sounds powerful, but is it complicated? No. Tangiblee has made the path to implementation radically simple.
All that is required from you is just one line of code that Tangiblee provides.
No 3D Models Needed: You don't need to provide any complex 3D files.
Quick & Seamless Setup: The integration is designed to be fast and painless.
Dedicated Support: You are partnered with our Customer Success team every step of the way to ensure a smooth and successful launch.
Are you ready to stop just showing products and start offering experiences? An Interactive Charm Builder is the key.
