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Product Features

Tangiblee 2025: The Full Picture of Visual Commerce

Tangiblee
  |  
December 19, 2025
Tangiblee 2025: The Full Picture of Visual Commerce

2025 was not just another year of innovation — it was the year online shopping gained a heartbeat.

At Tangiblee, we’ve always believed that digital retail should feel personal, intuitive, and real. But this year, something changed. It wasn’t only our technology evolving — it was the way people connected with products, brands, and even each other through the experiences we helped create.

And that’s what defined 2025: technology that felt less like technology, and more like human understanding.

It was also the year Tangiblee became something new: a full-circle Visual Commerce Partner — powering the entire shopper journey, from online discovery to in-store experiences.

The Year of Real Connection

We saw it in the numbers, yes — but even more in the stories.

The shopper in London who used VTO to try on a watch before giving it as a gift. The mother in Tokyo who checked what fits inside a school bag and finally felt confident to order online. The couple in New York who explored engagement rings together from their sofa — comparing, stacking, imagining. And this year, something new: The teenager in Paris designing her signature bag charm stack, visualizing each charm in real time. The jewelry lover in Barcelona is experimenting with charm layering for bracelets and necklaces — a feature the market asked for, and we delivered.

Small moments, yet powerful ones. Moments where hesitation turned into clarity. Moments where shopping felt warm, simple, and honest. Those are the moments we built for.

Tangiblee’s Impact in 2025

In 2025, Tangiblee delivered measurable scale and performance across global retail partners:

  • 1.13 billion product detail page visits powered by Tangiblee
  • 913 million API requests processed during November and Cyber Week
  • 127.5 million shopping sessions where Tangiblee experiences were actively used
  • 622 client websites supported worldwide
  • 1.8 million SKUs processed across all the categories

Tangiblee’s interactive shopping experiences also drove meaningful commercial results:

  • Shoppers in the Jewelry & Watches category who interacted with Tangiblee converted 3.71× higher than non-interacting shoppers
  • An average CVR uplift of +288% across retailers in 2025
  • A 4.54% higher average order value (AOV) among interacting users compared to non-interacting users

But behind the numbers, there’s something more important:
We helped millions of people feel certain in their choices. And in an unpredictable world, certainty is everything.

Innovation With a Human Touch

This year we launched experiences that weren’t just technically impressive — they solved real emotional barriers shoppers face every day.

Try-On All

Try on an entire catalog with one photo or recording — effortless, inclusive, built for real life.

Hyper-Realistic On-Model Imagery

Products shown on real people, real bodies, real proportions — because shoppers deserve honesty. Reliable sizing at scale presented on model.

What Fits Inside Evolution

Clarity over confusion. Practicality over guesswork. Confidence over doubt.

Jewelry & Bag Charms Visualization (New in 2025)

One of the most requested features from the market this year — now a shopper favorite. A playful, personalized, expressive way to mix, match, stack, and design charm combinations with lifelike accuracy for jewelry and bags.

In-Store + E-Commerce Integration

For the first time, Tangiblee experiences stepped beyond screens and into stores — onto kiosks, iPads, fitting booths, and assisted-selling devices. What once lived only online now guided the physical shopping journey.

A true full-circle moment. A full-circle visual commerce partner.

These tools aren’t features — they’re bridges between hesitation and “yes.”

The People Who Made It Possible

Behind every feature, every new capability, every successful integration — there’s a team.

Teams of Tangiblee around the world. Late-night product calls, client workshops, test shoots, creative ideas scribbled on whiteboards. Tiny miracles stitched together by humans who care deeply about making online shopping better.

That is the real story of Tangiblee 2025.

Frequently Asked Qustions

No. Virtual try-on adds a visualization layer on top of a product; it doesn't replace accurate product data or existing imagery. In a quality-checked pipeline, the brand's existing product photo is actually the foundation the result is built from.

It places the brand's real 2D catalog photo of the item onto a hand, wrist, or ear from a reference photo, rather than generating a new image of the product from scratch. The item's proportions and details come from the actual product photo; the AI handles scale, angle, and blending onto the shopper's photo. This is different from older try-on technology, which mapped a manually built 3D or 2D asset onto the shopper using fixed geometric rules, and different from generic AI image generators, which typically synthesize the product rather than place a real photo of it.

We recommend supporting the launch with a dedicated email announcing the new feature, ideally featuring an animated GIF that demonstrates the experience in action and links to a category page with VTO-enabled products.

To build broader awareness, homepage visibility is also important. Banners or other prominent placements can help introduce the feature to more visitors and encourage trial.

We also suggest adding a short explanation of how the feature works. Even when the experience is simple, some shoppers may benefit from a little extra guidance before they feel comfortable using it.

Finally, we recommend promoting the new capability across social media and user-generated-style content so that more of your audience is exposed to it and encouraged to engage.

Bring Your Catalog to Life

Experience the power of interactive product content.