In the fall of 2020, having garnered many EU-based enterprise clients - many of whom are using its Virtual Try-On feature - Tangiblee moved quickly to expand its service infrastructure. Tangiblee developed VTO - a web-based, markerless augmented reality (AR) experience - as a key feature for jewelry & luxury watch e-Commerce clients.
Tangiblee partners with online retailers to create personalized product experiences for their online customers. Virtual Try-On allows an online shopper to “try-on” jewelry pieces or watches using mobile devices - with no app or additional tech necessary.
Tangiblee launched its Virtual Try-On in the summer of 2020, giving its jewelry retail clients a unique offering for customers to “try-on” items digitally. With just a few shots of their hand or face, online shoppers can view earrings and necklaces on their person.
Of course, for items like earrings, this feature requires a user to snap a picture of their face. Because facial photos are considered Personally Identifiable Information (PII), Tangiblee wanted to ensure that users of the feature were safely protected and their retail clients were in strict compliance with the General Data Protection Regulation (GDPR).
For online shoppers that use the Virtual Try-On experience on any of Tangiblee’s EU-based partner websites, that data will be stored in the EU and therefore protected under GDPR.
Tangiblee only stores this data for a short period of time, so that users can re-use these photos as they shop. Tangiblee does not collect any other PII such as user names or emails. All data is processed on the user's (shopper's) device and should they choose to save their photos for use later, those photos never leave the EU before they are erased permanently from Tangiblee’s servers.
By expanding its existing partnership with Microsoft Azure, Tangiblee was able to integrate the new EU-servers at a much faster pace than anticipated.
Tangiblee’s retailer partner, Pandora (the global jewelry retailer), and its dozens of EU-based locales were among the first of Tangiblee’s retail clients to transition. Tangiblee is hoping to have all EU-based clients transitioned to the EU servers within the next few months.
This article references an article posted on Retail Dive.
Chicago, IL - May 3, 2023
Tangiblee, the world’s most scalable immersive shopping experience provider, unveils new client implementations and product features at the upcoming Shoptalk in Barcelona, May 9-11. Since its inception, Tangiblee has gained significant traction among global brands, including the addition of top names in European fashion, such as Lucardi (The Netherlands), MCMWorldwide (Germany), and F. Hinds (UK), to name just a few.
With the retail XR (Extended Reality) market in Europe expected to grow by 25.8% by 2028, clients are motivated by economic advantage plus Tangiblee’s key differentiators, including deployment speed and scalability. Those who have already launched their immersive experiences enjoy proven financial results. Rather than ethereal ideas and futuristic ideas of the metaverse, Tangiblee takes a practical view of AR and immersive technologies. This approach leads to improved e-commerce conversion rates and profit, as expressed by clients in their own words through the company’s case studies:
“When you see numbers like that, it’s a no brainer.”
Elles van Leeuwen, Lucardi’s e-commerce manager.
“For a specific item that used to have a 40% return rate, now we’re looking at a 20% return rate. Wow!”
Jordan Katz, VP, E-commerce, The Sak
"We saw a clear positive revenue impact from adding the Tangiblee tool."
Matt Kirton - Product Owner, Fashionette
At Shoptalk Europe, in addition to showcasing clients’ immersive experiences, Tangiblee will be offering an exclusive preview of its latest technologies, the result of years of R&D and currently unmatched in the industry: These include ring and earring collections, VTO Clip (Jewelry), new size comparison options including “What Fits Inside?” (Handbags), and Virtual Room Design (Home Decor).
“Even in the current volatile business climate, we see a strong demand for our immersive shopping and virtual try-on solutions,” says Eliad Inbar, Tangiblee CEO. “This is a testament to our approach, which focuses on usability and business results over bells and whistles.”
To help retailers boost revenue, Tangiblee offers new integration options for e-commerce sites, such as “Embed” and “PLP Filtering”. “Embed” provides more flexible options for enterprise retailers to incorporate Tangiblee’s immersive experiences, reducing the number of clicks to purchase. “PLP filtering” integrates with existing e-commerce site capabilities including recommendation engines.
To learn more about how Tangiblee can help drive increased online revenue and reduce returns, visit Tangiblee.com or Request a Demo.
About Tangiblee
Tangiblee is an enterprise-ready, immersive shopping and augmented reality (AR) e-commerce platform. The world’s largest brands are working with Tangiblee to deliver highly interactive online experiences in days, not months or years. An alumnus of the Techstars 2014 class, Tangiblee is revolutionizing the online buying experience for some of the world’s top retailers including Fossil, Home24, MCM Worldwide, Lucardi and more. Tangiblee’s interactive eCommerce solutions — including Virtual Try-On (VTO), Contextual Shopping, and Lifestyle Content — dramatically improve the bottom line for retailers, increasing conversions and average order value and reducing returns.
This article references an article posted on Retail Dive.
Chicago, IL - March 22, 2023
Tangiblee, the world’s most scalable immersive shopping experience provider, showcases its next generation of Virtual Try-On (VTO) and AR technology at Shoptalk US (March 26-29). Tangiblee launched its first immersive shopping solution back in 2014, so it’s already a veteran in the AR-powered e-commerce space. Nearly a decade later, the company continues to innovate and deliver proven financial results to hundreds of well-known brands and retailers (including Citizen, Lucardi, Victorinox, and Home24, to name a few).
While new entrants begin to emerge on the AR scene, Tangiblee has already expanded its popular platform capabilities and delivered consistent results for retailers year-over-year. At Shoptalk next week, the company will be offering an exclusive preview of its latest features, the result of years of R&D and currently unmatched in the industry: These include ring and earring collections, VTO Clip (Jewelry), new size comparison options including “What Fits Inside?” (Handbags), and Virtual Room Design (Home Decor).
In addition to technology enhancements across categories, the company will unveil flexible new integration options for retailer e-commerce sites, such as “Embed” and “PLP Filtering” — both designed to further boost conversions and profitability. “Embed” provides more flexible options for enterprise retailers to incorporate Tangiblee’s immersive experiences, reducing the number of clicks to purchase. “PLP filtering” integrates with existing e-commerce site capabilities including recommendation engines. Every platform enhancement offers the same scalability Tangiblee is known for — the ability to process and onboard a volume of more than 5,000 new SKUs a day.
“Even in the current volatile business climate, we see a strong demand for our immersive shopping and virtual try-on solutions,” says Eliad Inbar, Tangiblee CEO. “We now serve 4 out of 5 of the world’s top luxury jewelry retailers. This is a testament to our approach, which focuses on usability and business results over bells and whistles.”
Tangiblee’s retail clients enjoy a recession-proof option for increasing revenue while decreasing the Total Cost of Ownership (TCO). The company’s easy-to-deploy, no-code solution has helped many retailers deliver immersive online shopping experiences at a fraction of the cost and time of any other solutions providers.
To learn more about how Tangiblee can help drive increased online revenue and reduce returns, visit Tangiblee.com or Request a Demo.
About Tangiblee
Tangiblee is an enterprise-ready, immersive shopping and augmented reality (AR) e-commerce platform. The world’s largest brands are working with Tangiblee to deliver highly interactive online experiences in days, not months or years. An alumnus of the Techstars 2014 class, Tangiblee is revolutionizing the online buying experience for some of the world’s top retailers including Fossil, Home24, MCM Worldwide, Lucardi and more. Tangiblee’s interactive eCommerce solutions — including Virtual Try-On (VTO), Contextual Shopping, and Lifestyle Content — dramatically improve the bottom line for retailers, increasing conversions and average order value and reducing returns.