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Tangiblee’s Charm Stacking Solution Transforms the Luxury E-Commerce Experience at PDPAOLA

Tangiblee
Tangiblee
  |  
July 20, 2025
Tangiblee’s Charm Stacking Solution Transforms the Luxury E-Commerce Experience at PDPAOLA

We are excited to announce that PDPAOLA has successfully gone live with Tangiblee’s Charm Builder, a powerful feature designed to elevate their e-commerce platform with an interactive, dynamic shopping experience.

As part of PDPAOLA’s Digital and E-Commerce Team, Laura Jiménez Soler shared insights on how the brand was seeking a way to serve luxury buyers better: “We faced a challenge in helping customers visualize how different charms and pieces would look when stacked together. Static imagery just wasn’t enough for our customers, and we needed a solution that would bridge the gap between digital and physical retail.”

Tangiblee’s no-code solution stood out by offering a seamless, visually compelling, and easy-to-integrate tool that perfectly aligned with PDPAOLA's product pages. Since the implementation, the feature has driven increased customer engagement, inspired more styling combinations, and boosted conversion rates, all while maintaining the brand's high-end, luxury experience.

According to the team at PDPAOLA, the decision to adopt Tangiblee’s Charm Builder was driven by the goal of reducing friction in the purchasing process. The result? Increased basket size and enhanced cross-selling opportunities make the shopping journey more enjoyable and intuitive for customers.

“We were looking for a tool that would help our customers engage with our charms in a personalized, interactive way,” says Laura. “Tangiblee delivered just that, and their proactive support team has been instrumental in optimizing the experience. It feels like a true partnership.”

Looking ahead, PDPAOLA is already exploring new personalization features with Tangiblee to further enrich the customer journey. The brand is particularly excited about the possibility of introducing a personalized styling assistant, powered by past purchase data and preferences, to suggest real-time combinations for shoppers.

For other luxury brands considering Tangiblee as a solution provider, Laura Jiménez Soler offers this advice:

‍Don’t hesitate. If you want to elevate your product detail pages and give your customers more confidence and inspiration in their purchase decisions, Tangiblee is a smart investment.

We are proud to be part of PDPAOLA’s digital transformation and look forward to continuing our collaboration to push the boundaries of personalized luxury shopping experiences.

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Frequently Asked Qustions

No. Virtual try-on adds a visualization layer on top of a product; it doesn't replace accurate product data or existing imagery. In a quality-checked pipeline, the brand's existing product photo is actually the foundation the result is built from.

It places the brand's real 2D catalog photo of the item onto a hand, wrist, or ear from a reference photo, rather than generating a new image of the product from scratch. The item's proportions and details come from the actual product photo; the AI handles scale, angle, and blending onto the shopper's photo. This is different from older try-on technology, which mapped a manually built 3D or 2D asset onto the shopper using fixed geometric rules, and different from generic AI image generators, which typically synthesize the product rather than place a real photo of it.

We recommend supporting the launch with a dedicated email announcing the new feature, ideally featuring an animated GIF that demonstrates the experience in action and links to a category page with VTO-enabled products.
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To build broader awareness, homepage visibility is also important. Banners or other prominent placements can help introduce the feature to more visitors and encourage trial.
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We also suggest adding a short explanation of how the feature works. Even when the experience is simple, some shoppers may benefit from a little extra guidance before they feel comfortable using it.
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Finally, we recommend promoting the new capability across social media and user-generated-style content so that more of your audience is exposed to it and encouraged to engage.

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