There are a lot of things to love about shopping online.
The ability to buy anything you need with just a few minutes and a quick search. The fact that you can have your purchases delivered straight to your door without ever having to leave the comfort and safety of your own home. The sheer variety of different products to choose from.
It's not all roses, however. In niches such as jewelry, there's one key way e-commerce has historically lagged behind brick-and-mortar retail. When you're shopping in-store, you can try products on to see how you look with them.
This isn't something e-commerce has been able to provide — until recently, that is.
Traditional e-commerce visuals are static. A product page will typically contain a few images of the item being sold, a few lifestyle shots, and maybe a video if you're lucky. The problem is that this doesn't really provide shoppers with a clear idea of how the product actually looks.
Instead, they're left guessing. Occasionally, they'll get lucky and find that an item they've purchased both looks and fits perfectly. Other times, they'll end up with something that simply doesn't match their style.
For you, that means processing a product return. Considering how expensive jewelry can get, this isn't something you want to be doing with any sort of regularity. That's where product visualization comes in.
Product visualization uses augmented reality to create an immersive virtual try-on experience. All a customer needs to do in order to see themselves wearing one or more of your products is point their camera in the right direction. It's the perfect way to bridge the gap between the physical and the digital in jewelry retail — and it has the potential to completely revolutionize how people shop for jewelry.
The importance of product visualization can be summed up by a single word: confidence. Jewelry is generally considered a luxury item. This means that, in most cases, it tends to be rather more expensive.
By association, this means that most people will be hesitant to make a purchase if they're not absolutely certain about how it looks.
It's difficult — some might even say impossible — to inspire this confidence with product imagery alone. The shopper knows that they could simply travel to the nearest jeweler to try on a similar product in person. They might not want to do that, mind you.
But the absence of a virtual try-on experience leaves them with little choice but to begrudgingly drag themself to the store to try on multiple items until they find one they like. Ultimately, they end up spending potentially several frustrating hours looking at different styles and combinations. Meanwhile, you're down a sale.
To say that this is hardly ideal would be putting it lightly. Fortunately, Tangiblee is here to help.
Tangiblee's Virtual Try-On feature is a web-based augmented reality tool that leverages your existing product images to provide a seamless and versatile VTO experience. Shoppers can easily try on items either stacked or individually, including watches, pendants, rings, earrings, and more. Better yet, once they've found a product they like, they can share both the image and the photo over SMS, social media and more with just a single click.
Shoppers can even take a photo on their phone and automatically sync it to a desktop computer to maintain a consistent shopping experience.
At this point, many of you are probably thinking that a solution like Tangiblee must be incredibly resource intensive. Far from it — Tangiblee requires no maintenance or upkeep, no photoshoots or three dimensional content, and automatically processes new SKUs. Best of all, implementing it onto your website requires only a single snippet of code in your tag manager.
In other words, Tangiblee is easy to implement, simple to use, and has no impact on either performance or load time. It's the perfect way to improve your product detail pages, increase buyer confidence and ultimately drive more sales than ever before.
Why not see firsthand how Tangiblee can help your website thrive? Contact us today to schedule a 15-minute live demo.
In today's digital landscape, AI is everywhere – from the headlines of news outlets to the trending topics on Twitter. With the release of ChatGPT in 2023, AI has become a hot topic. While some eagerly embrace AI to automate processes, others harbor concerns about its long-term implications.
Across industries, companies harness AI to streamline tasks like taking meeting notes, generating content, optimizing workflows, and more. Individuals use AI to create personalized meal plans and seek answers to their questions. In fact, some innovative solo entrepreneurs are building entire businesses solely relying on the capabilities of AI.
Yet, as anyone who has explored AI knows, it comes with imperfections. It's a groundbreaking technological advancement, but it still has a long way to go before it can replace human moderation entirely.
At Tangiblee, we recognize the transformative power of AI, but we also understand its limitations. That's why we've adopted a unique approach – human-in-the-loop AI.
After the initial AI processes, our dedicated human moderators meticulously review every product, leaving little room for error. Each item undergoes a rigorous audit to ensure that AI hasn't overlooked any detail, guaranteeing that the highest-quality product is delivered to our clients.
Our in-house team, supported by AI, provides unmatched accuracy and quality. We maintain control over all aspects of our operations, from training to professional development and incentives. This carefully structured process has yielded remarkable results, including a staggering 100X increase in throughput compared to competitors relying on freelance resources.
To delve deeper into how Tangiblee leverages human-in-the-loop AI for superior results, we invite you to schedule a personalized demo with us. Witness firsthand how our innovative approach can transform your business.
In one of our previous blogs, Boost E-commerce Growth: Tangiblee Management Portal (TMP), we discussed Tangiblee’s commitment to transparency. As a follow up to that article, let's delve into Tangiblee’s personalized approach to analytics.
It is important for any company, especially e-commerce websites, to pay attention to business intelligence and insights. Everyone has a budget and must make strategic decisions about what vendors they take on, marketing campaigns they create, and much more.
The TMP gives retailers the ability to clearly analyze the success of Tangiblee’s immersive e-commerce experiences. However, this success can look very different depending on the company.
There is no one-size-fits-all approach to developing a clear analytics approach. Each retailer’s strategy may differ depending on the business insights they want to achieve. For example, one retailer may be focused on driving increased loyalty and engagement, another on reducing returns, and yet another on increasing conversion rates and average order value (AOV).
In short, every specific business has its own goals and pain points. Different metrics speak to different goals which is why Tangiblee provides actionable insights in order for business executives to make data-driven decisions.
Below are just a few of the key metrics that matter for e-commerce success:
As you can see, there are various metrics that e-commerce companies are looking at when it comes to evaluating the success of a vendor and/or technology. This is why Tangiblee not only provides revenue based metrics, but also analytics that are indicative of customer engagement.
Let’s take a look at two companies that we have worked with who had two different goals: F.Hinds Jewellers and Dana Rebecca Designs.
One of F.Hinds’ goals was to increase engagement and users on their site. Our team made sure to evaluate relevant metrics that allowed F.Hinds to measure this goal. Following testing, F.Hinds could properly identify that Tangiblee had increased the number of users browsing their products by 31%.
Not only could F.Hinds be confident that they had achieved their goal, but they were also able to tell that Tangiblee had been the catalyst for that achievement.
Another jewelry brand, Dana Rebecca Designs (DRD), also turned to Tangiblee in order to elevate their e-commerce site. However, they had a different goal in mind compared to F.Hinds. DRD was looking to increase conversion rates and revenue per visitor (RPV). Keeping this in mind, Tangiblee created a strategic analytics approach that would ensure these goals could be properly tracked.
Since implementation, Dana Rebecca Designs has seen a 1.5X increase in conversion rate and a 2X increase in revenue per visitor (RPV).
Tangiblee’s personalized approach ensured that both clients not only reached their goals, but were able to properly track and analyze relevant metrics.
Our dedication to personalized analytics isn’t just talk, we work relentlessly to uphold our promise for company specific analytics. One of the ways we demonstrate our commitment is through regular A/B tests conducted in collaboration with our clients. These tests provide clear and quantifiable proof of the impact that Tangiblee has on user experiences and revenue.
Once Tangiblee's innovative solutions are seamlessly integrated, our team continues with consistent metric reviews. These reviews serve as a platform to delve into the data, discussing key findings and pinpointing significant improvements. Our collaborative approach ensures that both our team and our clients are on the same page, united in the pursuit of data-driven enhancements.
During these insightful metric reviews, our expertise shines through. We don't just stop at highlighting what's working – we offer strategic insights and proposed changes that can be made to the UX. This approach is geared towards optimizing Tangiblee's performance on the retailer's website, ensuring that the benefits are maximized and the customer journey is elevated.
At Tangiblee, it's not enough to promise personalized analytics; we believe in proving its effectiveness through rigorous testing, continuous assessment, and strategic refinement. Your success is our success, and our commitment to tangible results drives us to provide top-notch solutions tailored to retailers’ unique needs.
Tangiblee's dedication to metrics underscores their commitment to supporting the diverse needs and goals of e-commerce businesses. Analytics are far from one-size-fits-all; each company has its unique objectives, goals, and focus areas.
In the dynamic landscape of e-commerce, understanding the intricacy of business intelligence is pivotal for making informed decisions. Tangiblee's Management Portal (TMP) not only grants retailers the power to scrutinize the impact of Tangiblee on their websites, but it also champions a personalized approach to metrics.
Navigating the intricacies of metric diversity isn't a straightforward task, but Tangiblee's distinctive approach sets them apart. In a world where data is king, Tangiblee's dedication to tailored metrics emerges as a beacon of innovation and customer-centricity. To learn more about Tangiblee’s data-focused approach, schedule a demo here.