The Ultimate Product Visualization Tool for Jewelry
There are a lot of things to love about shopping online.
The ability to buy anything you need with just a few minutes and a quick search. The fact that you can have your purchases delivered straight to your door without ever having to leave the comfort and safety of your own home. The sheer variety of different products to choose from.
It's not all roses, however. In niches such as jewelry, there's one key way e-commerce has historically lagged behind brick-and-mortar retail. When you're shopping in-store, you can try products on to see how you look with them.
This isn't something e-commerce has been able to provide — until recently, that is.
What is product visualization?
Traditional e-commerce visuals are static. A product page will typically contain a few images of the item being sold, a few lifestyle shots, and maybe a video if you're lucky. The problem is that this doesn't really provide shoppers with a clear idea of how the product actually looks.
Instead, they're left guessing. Occasionally, they'll get lucky and find that an item they've purchased both looks and fits perfectly. Other times, they'll end up with something that simply doesn't match their style.
For you, that means processing a product return. Considering how expensive jewelry can get, this isn't something you want to be doing with any sort of regularity. That's where product visualization comes in.
Product visualization uses augmented reality to create an immersive virtual try-on experience. All a customer needs to do in order to see themselves wearing one or more of your products is point their camera in the right direction. It's the perfect way to bridge the gap between the physical and the digital in jewelry retail — and it has the potential to completely revolutionize how people shop for jewelry.
Why is product visualization important?
The importance of product visualization can be summed up by a single word: confidence. Jewelry is generally considered a luxury item. This means that, in most cases, it tends to be rather more expensive.
By association, this means that most people will be hesitant to make a purchase if they're not absolutely certain about how it looks.
It's difficult — some might even say impossible — to inspire this confidence with product imagery alone. The shopper knows that they could simply travel to the nearest jeweler to try on a similar product in person. They might not want to do that, mind you.
But the absence of a virtual try-on experience leaves them with little choice but to begrudgingly drag themself to the store to try on multiple items until they find one they like. Ultimately, they end up spending potentially several frustrating hours looking at different styles and combinations. Meanwhile, you're down a sale.
To say that this is hardly ideal would be putting it lightly. Fortunately, Tangiblee is here to help.
How to provide exceptional e-commerce product visualization
Tangiblee's Virtual Try-On feature is a web-based augmented reality tool that leverages your existing product images to provide a seamless and versatile VTO experience. Shoppers can easily try on items either stacked or individually, including watches, pendants, rings, earrings, and more. Better yet, once they've found a product they like, they can share both the image and the photo over SMS, social media and more with just a single click.
Shoppers can even take a photo on their phone and automatically sync it to a desktop computer to maintain a consistent shopping experience.
At this point, many of you are probably thinking that a solution like Tangiblee must be incredibly resource intensive. Far from it — Tangiblee requires no maintenance or upkeep, no photoshoots or three dimensional content, and automatically processes new SKUs. Best of all, implementing it onto your website requires only a single snippet of code in your tag manager.
In other words, Tangiblee is easy to implement, simple to use, and has no impact on either performance or load time. It's the perfect way to improve your product detail pages, increase buyer confidence and ultimately drive more sales than ever before.
Why not see firsthand how Tangiblee can help your website thrive? Contact us today to schedule a 15-minute live demo.