The travel sector was hit especially hard by the pandemic, but recovery is on the horizon.
Nearly nine in ten American travelers have plans to travel in the next six months. The Global Business Travel Association, meanwhile, found that nearly three-quarters of its clients believe employees are willing to travel for business in the current climate. Expedia found that 46% of people will start traveling more with the widespread distribution of a COVID-19 vaccine.
Concurrent with this renewed interest in travel, the luggage industry is experiencing a revival, as well. In March and April of this year, for instance, The NPD Group reports that luggage sales returned to 80% of their 2019 levels. Given this trend, it seems only a matter of time before things return to some semblance of normalcy.
That isn't to say that it's all roses, however. Travel still involves many restrictions, a multitude of challenges, and a great deal of uncertainty. That extends to luggage sales, which frequently must still be made online.
While Tangiblee can’t control airline travel restrictions, we can limit the uncertainty and friction involved in digital luggage sales.
Online luggage retailers face many of the same challenges as fashion and apparel merchants. Sales of their products are typically best done through traditional brick-and-mortar channels.
In a digital context, it's difficult to visualize what the measurements on a piece of luggage's product page actually mean.
Let's say, for instance, a suitcase is 22 inches tall and 14 inches wide with a depth of 9 inches. While some of your audience might be able to figure out scale, for most people, those numbers are functionally meaningless. Most shoppers will want to ensure that their belongings will fit in a bag while keeping with airline restrictions before they purchase.
That isn't something they can do with measurements alone. And lifestyle photos, though crucial, don't provide a complete enough notion of scale. Here's where Tangiblee's Suitcase Solution comes in.
Our solution provides customers with an interactive, intuitive interface through which they can engage with a retailer's products. Built for optimal customer experience, it's asynchronous and web-based, with an incredibly light footprint. It's also incredibly easy to implement, requiring just a single line of code on your site.
That line of code helps luggage retailers improve the customer experience in a few ways:
Customers can view the luggage next to an adjustable avatar scaled to their specific height and size. They can also view two suitcases side-by-side to see how they actually look. With minimal effort, they can gain a clearer idea of how using the luggage might actually feel.
Customers can scroll through several different items, including an iPad, iPhone, and laptop to see how it fits and gain a better understanding of what a particular suitcase or bag can contain.
Tangiblee provides each airline's restrictions and guidelines for both suitcases and carry-on bags so that visitors can ensure they can actually bring their prospective purchase with them when they travel.
Tangiblee leverages your existing product content, automatically extracting details and images from your PDPs. These images can be used for more than size comparisons, as well. You can also use them to create a curated, varied library of lifestyle images to even further improve engagement and conversions.
From a retailer's perspective, customer confidence is the most significant barrier to conversions.
Through Tangiblee, you can eliminate that barrier. Provide customers with easy answers to their most important questions and reduce the chance of a product return. Generate more leads and gain more repeat buyers through better engagement. Reduce acquisition costs through a better customer experience.
With Tangiblee, you can achieve all that and more. Book your demo today to see how leading luggage retailers are using Tangiblee to transform the customer experience.
In today's digital landscape, AI is everywhere – from the headlines of news outlets to the trending topics on Twitter. With the release of ChatGPT in 2023, AI has become a hot topic. While some eagerly embrace AI to automate processes, others harbor concerns about its long-term implications.
Across industries, companies harness AI to streamline tasks like taking meeting notes, generating content, optimizing workflows, and more. Individuals use AI to create personalized meal plans and seek answers to their questions. In fact, some innovative solo entrepreneurs are building entire businesses solely relying on the capabilities of AI.
Yet, as anyone who has explored AI knows, it comes with imperfections. It's a groundbreaking technological advancement, but it still has a long way to go before it can replace human moderation entirely.
At Tangiblee, we recognize the transformative power of AI, but we also understand its limitations. That's why we've adopted a unique approach – human-in-the-loop AI.
After the initial AI processes, our dedicated human moderators meticulously review every product, leaving little room for error. Each item undergoes a rigorous audit to ensure that AI hasn't overlooked any detail, guaranteeing that the highest-quality product is delivered to our clients.
Our in-house team, supported by AI, provides unmatched accuracy and quality. We maintain control over all aspects of our operations, from training to professional development and incentives. This carefully structured process has yielded remarkable results, including a staggering 100X increase in throughput compared to competitors relying on freelance resources.
To delve deeper into how Tangiblee leverages human-in-the-loop AI for superior results, we invite you to schedule a personalized demo with us. Witness firsthand how our innovative approach can transform your business.
In one of our previous blogs, Boost E-commerce Growth: Tangiblee Management Portal (TMP), we discussed Tangiblee’s commitment to transparency. As a follow up to that article, let's delve into Tangiblee’s personalized approach to analytics.
It is important for any company, especially e-commerce websites, to pay attention to business intelligence and insights. Everyone has a budget and must make strategic decisions about what vendors they take on, marketing campaigns they create, and much more.
The TMP gives retailers the ability to clearly analyze the success of Tangiblee’s immersive e-commerce experiences. However, this success can look very different depending on the company.
There is no one-size-fits-all approach to developing a clear analytics approach. Each retailer’s strategy may differ depending on the business insights they want to achieve. For example, one retailer may be focused on driving increased loyalty and engagement, another on reducing returns, and yet another on increasing conversion rates and average order value (AOV).
In short, every specific business has its own goals and pain points. Different metrics speak to different goals which is why Tangiblee provides actionable insights in order for business executives to make data-driven decisions.
Below are just a few of the key metrics that matter for e-commerce success:
As you can see, there are various metrics that e-commerce companies are looking at when it comes to evaluating the success of a vendor and/or technology. This is why Tangiblee not only provides revenue based metrics, but also analytics that are indicative of customer engagement.
Let’s take a look at two companies that we have worked with who had two different goals: F.Hinds Jewellers and Dana Rebecca Designs.
One of F.Hinds’ goals was to increase engagement and users on their site. Our team made sure to evaluate relevant metrics that allowed F.Hinds to measure this goal. Following testing, F.Hinds could properly identify that Tangiblee had increased the number of users browsing their products by 31%.
Not only could F.Hinds be confident that they had achieved their goal, but they were also able to tell that Tangiblee had been the catalyst for that achievement.
Another jewelry brand, Dana Rebecca Designs (DRD), also turned to Tangiblee in order to elevate their e-commerce site. However, they had a different goal in mind compared to F.Hinds. DRD was looking to increase conversion rates and revenue per visitor (RPV). Keeping this in mind, Tangiblee created a strategic analytics approach that would ensure these goals could be properly tracked.
Since implementation, Dana Rebecca Designs has seen a 1.5X increase in conversion rate and a 2X increase in revenue per visitor (RPV).
Tangiblee’s personalized approach ensured that both clients not only reached their goals, but were able to properly track and analyze relevant metrics.
Our dedication to personalized analytics isn’t just talk, we work relentlessly to uphold our promise for company specific analytics. One of the ways we demonstrate our commitment is through regular A/B tests conducted in collaboration with our clients. These tests provide clear and quantifiable proof of the impact that Tangiblee has on user experiences and revenue.
Once Tangiblee's innovative solutions are seamlessly integrated, our team continues with consistent metric reviews. These reviews serve as a platform to delve into the data, discussing key findings and pinpointing significant improvements. Our collaborative approach ensures that both our team and our clients are on the same page, united in the pursuit of data-driven enhancements.
During these insightful metric reviews, our expertise shines through. We don't just stop at highlighting what's working – we offer strategic insights and proposed changes that can be made to the UX. This approach is geared towards optimizing Tangiblee's performance on the retailer's website, ensuring that the benefits are maximized and the customer journey is elevated.
At Tangiblee, it's not enough to promise personalized analytics; we believe in proving its effectiveness through rigorous testing, continuous assessment, and strategic refinement. Your success is our success, and our commitment to tangible results drives us to provide top-notch solutions tailored to retailers’ unique needs.
Tangiblee's dedication to metrics underscores their commitment to supporting the diverse needs and goals of e-commerce businesses. Analytics are far from one-size-fits-all; each company has its unique objectives, goals, and focus areas.
In the dynamic landscape of e-commerce, understanding the intricacy of business intelligence is pivotal for making informed decisions. Tangiblee's Management Portal (TMP) not only grants retailers the power to scrutinize the impact of Tangiblee on their websites, but it also champions a personalized approach to metrics.
Navigating the intricacies of metric diversity isn't a straightforward task, but Tangiblee's distinctive approach sets them apart. In a world where data is king, Tangiblee's dedication to tailored metrics emerges as a beacon of innovation and customer-centricity. To learn more about Tangiblee’s data-focused approach, schedule a demo here.