Purchasing wall art or decor can be difficult both online and in-store. It can be impossible to determine if an item will fit into one’s house or match the buyer’s current aesthetic. The inability to view the decor within one’s own space leads to an increase in returns. Returns are a lose-lose situation for both consumers and retailers.
The good news is that Tangiblee has figured out a way to show consumers how art work will look in their home - at scale. Tangiblee's newest AR release for Wall Art allows retail shoppers to see exactly how any artwork will look on any wall - without having to download an app or any additional equipment.
Tangiblee provides Room View technology to major furniture and home decor retailers including Living Spaces, El Dorado Furniture, and more. This current feature allows customers to place products in a virtual space and compare it to other items or silhouettes to help visualize the product. Consumers are also able to view two similar products side by side to determine what style and size work best for them.
Additionally, Room View provides lifestyle content where products can be placed in pre-selected photos of kitchens, living rooms, etc at scale. Room View has proven successful for online furniture and home decor retailers. Coleman Furniture needed to reduce unnecessary waste due to returns and customer-item mismatches. Room visualization addresses both of these issues by increasing buyer confidence.
After implementing Tangiblee, Coleman Furniture saw a 37.4% increase in revenue per visitor and a 20.5% increase in average order value. HipVan, another furniture retailer, has seen a 15% decrease in returns since bringing on Tangiblee. The addition of Wall Art AR further promotes these numbers and equips retailers with the ability to meet their e-Commerce goals.
Wall Art AR is a compliment to Room View and its purpose is to elevate the buyer’s shopping experience further with a focus on wall art products. Companies selling home decor have tried to develop their PDP to include additional photos, product dimensions, and photo reviews. However, these solutions don’t address the problem properly. You can read more about these deficiencies here.
Tangiblee’s room visualization technology allows consumers to compare products on a virtual wall to people, couches, and other household items. It also provides the option to try it in their own space via their camera on a mobile device. Within this feature, the technology calibrates to properly place the wall art on the wall at the correct scale. Consumers will be able to zoom in and out and move the art across the surface to find exactly where they hope to place it in their homes.
This is a luxury that even in-person shopping can’t replace. Not only does this minimize returns by adding product transparency within the consumer’s own home, but increases customer satisfaction by knowing exactly what they are ordering in regards to their space. This technology has been successfully implemented for El Dorado Furniture, Living Spaces, and more. Wall Art AR can help improve the retailer's bottom lines by reducing costly returns.
Preference-based returns account for 60% of all returns. These types of returns include issues regarding the size and style of the product. Wall art is typically a larger product that can be fragile which makes these products costly to return. Retailers’ return processes must be easy and hassle-free for their customers. The return process can greatly affect customer retention; 73% of consumers have reported that they would not shop with a retailer again if they experienced a bad return process.
Not only can returns be costly in regards to customer loyalty, but they can be costly. One way that retailers try to maintain customer satisfaction is offering free returns; however, this can be expensive and time consuming–especially for large items such as wall art. Shipping along can cost upwards of $80 for a 30lb parcel. On the other end, retailers who charge a restocking fee may face customer backlash and ultimately lose loyal customers.
Tangiblee is eager to provide wall art AR for all of its furniture and home decor clients. To learn more about this feature and how it may be beneficial for your business you can schedule a live demo here.
In today's digital landscape, AI is everywhere – from the headlines of news outlets to the trending topics on Twitter. With the release of ChatGPT in 2023, AI has become a hot topic. While some eagerly embrace AI to automate processes, others harbor concerns about its long-term implications.
Across industries, companies harness AI to streamline tasks like taking meeting notes, generating content, optimizing workflows, and more. Individuals use AI to create personalized meal plans and seek answers to their questions. In fact, some innovative solo entrepreneurs are building entire businesses solely relying on the capabilities of AI.
Yet, as anyone who has explored AI knows, it comes with imperfections. It's a groundbreaking technological advancement, but it still has a long way to go before it can replace human moderation entirely.
At Tangiblee, we recognize the transformative power of AI, but we also understand its limitations. That's why we've adopted a unique approach – human-in-the-loop AI.
After the initial AI processes, our dedicated human moderators meticulously review every product, leaving little room for error. Each item undergoes a rigorous audit to ensure that AI hasn't overlooked any detail, guaranteeing that the highest-quality product is delivered to our clients.
Our in-house team, supported by AI, provides unmatched accuracy and quality. We maintain control over all aspects of our operations, from training to professional development and incentives. This carefully structured process has yielded remarkable results, including a staggering 100X increase in throughput compared to competitors relying on freelance resources.
To delve deeper into how Tangiblee leverages human-in-the-loop AI for superior results, we invite you to schedule a personalized demo with us. Witness firsthand how our innovative approach can transform your business.
In one of our previous blogs, Boost E-commerce Growth: Tangiblee Management Portal (TMP), we discussed Tangiblee’s commitment to transparency. As a follow up to that article, let's delve into Tangiblee’s personalized approach to analytics.
It is important for any company, especially e-commerce websites, to pay attention to business intelligence and insights. Everyone has a budget and must make strategic decisions about what vendors they take on, marketing campaigns they create, and much more.
The TMP gives retailers the ability to clearly analyze the success of Tangiblee’s immersive e-commerce experiences. However, this success can look very different depending on the company.
There is no one-size-fits-all approach to developing a clear analytics approach. Each retailer’s strategy may differ depending on the business insights they want to achieve. For example, one retailer may be focused on driving increased loyalty and engagement, another on reducing returns, and yet another on increasing conversion rates and average order value (AOV).
In short, every specific business has its own goals and pain points. Different metrics speak to different goals which is why Tangiblee provides actionable insights in order for business executives to make data-driven decisions.
Below are just a few of the key metrics that matter for e-commerce success:
As you can see, there are various metrics that e-commerce companies are looking at when it comes to evaluating the success of a vendor and/or technology. This is why Tangiblee not only provides revenue based metrics, but also analytics that are indicative of customer engagement.
Let’s take a look at two companies that we have worked with who had two different goals: F.Hinds Jewellers and Dana Rebecca Designs.
One of F.Hinds’ goals was to increase engagement and users on their site. Our team made sure to evaluate relevant metrics that allowed F.Hinds to measure this goal. Following testing, F.Hinds could properly identify that Tangiblee had increased the number of users browsing their products by 31%.
Not only could F.Hinds be confident that they had achieved their goal, but they were also able to tell that Tangiblee had been the catalyst for that achievement.
Another jewelry brand, Dana Rebecca Designs (DRD), also turned to Tangiblee in order to elevate their e-commerce site. However, they had a different goal in mind compared to F.Hinds. DRD was looking to increase conversion rates and revenue per visitor (RPV). Keeping this in mind, Tangiblee created a strategic analytics approach that would ensure these goals could be properly tracked.
Since implementation, Dana Rebecca Designs has seen a 1.5X increase in conversion rate and a 2X increase in revenue per visitor (RPV).
Tangiblee’s personalized approach ensured that both clients not only reached their goals, but were able to properly track and analyze relevant metrics.
Our dedication to personalized analytics isn’t just talk, we work relentlessly to uphold our promise for company specific analytics. One of the ways we demonstrate our commitment is through regular A/B tests conducted in collaboration with our clients. These tests provide clear and quantifiable proof of the impact that Tangiblee has on user experiences and revenue.
Once Tangiblee's innovative solutions are seamlessly integrated, our team continues with consistent metric reviews. These reviews serve as a platform to delve into the data, discussing key findings and pinpointing significant improvements. Our collaborative approach ensures that both our team and our clients are on the same page, united in the pursuit of data-driven enhancements.
During these insightful metric reviews, our expertise shines through. We don't just stop at highlighting what's working – we offer strategic insights and proposed changes that can be made to the UX. This approach is geared towards optimizing Tangiblee's performance on the retailer's website, ensuring that the benefits are maximized and the customer journey is elevated.
At Tangiblee, it's not enough to promise personalized analytics; we believe in proving its effectiveness through rigorous testing, continuous assessment, and strategic refinement. Your success is our success, and our commitment to tangible results drives us to provide top-notch solutions tailored to retailers’ unique needs.
Tangiblee's dedication to metrics underscores their commitment to supporting the diverse needs and goals of e-commerce businesses. Analytics are far from one-size-fits-all; each company has its unique objectives, goals, and focus areas.
In the dynamic landscape of e-commerce, understanding the intricacy of business intelligence is pivotal for making informed decisions. Tangiblee's Management Portal (TMP) not only grants retailers the power to scrutinize the impact of Tangiblee on their websites, but it also champions a personalized approach to metrics.
Navigating the intricacies of metric diversity isn't a straightforward task, but Tangiblee's distinctive approach sets them apart. In a world where data is king, Tangiblee's dedication to tailored metrics emerges as a beacon of innovation and customer-centricity. To learn more about Tangiblee’s data-focused approach, schedule a demo here.