Buying new furniture is by nature an interactive experience. However, creating highly interactive online experiences requires technical competencies beyond traditional online store development. It's no wonder many furniture retailers who lack this core competency have struggled with the transition to online commerce.
According to Forbes Magazine, COVID-19 has caused significant damage to brick-and-mortar retailers and heavily impacted furniture stores in particular. Adding to the challenges caused by the pandemic, UBS analysts believe by 2025 that a total of 100,000 retailers will die off during the continued shift to online—of which 11,280 will be furniture retailers.
For furniture retailers, surviving the shift to digital means embracing eCommerce and the digital technologies that drive it forward. But as we've mentioned previously, simply maintaining a passive storefront isn't enough. Customers must be able to visualize products they are considering buying; they need lifestyle content that lets them envision products in real-world environments.
Today, we're going to take a deeper dive into the specific mechanics of interactive content, while introducing you to an immersive shopping solution that can bring the same engaging offline experience online quickly and easily.
You only have a few seconds to win over a customer, so anything you can do to keep them engaged is a winning strategy.
Consider the following:
The time and attention of modern shoppers are both at an all-time low. They will no longer tolerate any brand that doesn't immediately grab and hold their attention. In other words, if you do not provide as seamless and engaging an experience as possible, you're very likely losing sales.
Plus, if your storefront inspires confidence and promotes engagement, you'll be rewarded with more conversions and greater revenue—and interactivity is by far one of the best ways to achieve that engagement.
Interactive content generates double the engagement of passive content and twice as many conversions. And though it doesn't directly relate to eCommerce, 88% of marketers indicated that interactivity is a strong competitive differentiator, with 93% agreeing that it's effective in educating buyers.
None of these statistics are particularly surprising if you stop to think about it. When purchasing furniture, most consumers want to know if the size, shape, and color will be a good fit for their home. They need to be able to contextualize a product before they commit—to know that they won't have to deal with the frustration of a bad purchase and the stress of a difficult (or impossible) return process, especially for bulky items like furniture.
The simple truth is that there's a huge gap between shopping in the physical and digital worlds. When you're at a brick-and-mortar store, you can examine prospective purchases firsthand. You can see exactly how large a cabinet is, compare the colors of an ottoman to your own decor, figure out whether or not a table will fit your dining room.
A great online shopping experience bridges this gap. It gives customers the opportunity to see not only how different products in your catalog compare to one another but also lets them visualize how those products fit into a room. But perhaps most importantly of all, it doesn't just provide your audience with information —it also provides you with valuable data about your customers' buying behavior.
A plug-and-play immersive shopping experience platform like Tangiblee adds visual context to every product in your catalog—without the need for expensive support elements like development teams or marketing agencies. Here are just a few of the ways you can use Tangiblee to bring your retail experience into the future:
With RoomView, customers can compare your products to everyday items, including lamps, dressers, couches, televisions, and even pets/people. In just seconds, they can put together a room with dimensions tailored to the size of their own space. This allows them to intuitively visualize how each of your products will look in their space, while also giving them full context on details such as size, shape, and color.
Tangiblee Compare provides your customers with a simple means of visually comparing your catalog items at scale. Combined with RoomView, this provides a seamless, visual means of determining actual product dimensions. Prospects are even able to compare multiple SKUs in a single environment for added upsell opportunities.
Allow your customers to see how a product might look in a real-life environment without any additional images or photos. After selecting a setting that most closely matches their own space, customers can effortlessly add products to the scene. Our Studio and Lifestyle content also saves you a considerable amount of money on photography and graphic design.
Curious how customers are engaging with your website's custom experience? Wondering which of your products is generating the most interest? The Tangiblee Management Portal (TMP) provides real-time, extensive eCommerce performance and usage reports to let you know exactly what visitors are engaging with and the impact on your furniture business.
Interactivity and engagement go hand-in-hand. Tangiblee allows you to deliver both, offering your prospects the necessary context and information they need to make more confident purchases. And if you aren't sold yet, read what our customers have to say.
Approximately 12% of Coleman's audience interacts with our platform. Conversion rates increases have been consistent across the board. And when tested against control groups, results have been even better than expected.
"We expected a lift of 1%," explains Bruce Krinsky, CEO of Coleman Furniture. "We ended up with a lift of 27%."
Apt2B performed an A/B test involving Tangiblee in 2018, which resulted in an 8x increase in conversion rates and double-digit gains in both average order value and revenue per visitor. Alex Back - C.O.O. of Apt2b.com - explains his thoughts on why Tangiblee is so invaluable:
"I think what makes Tangiblee stand out so much is the technology itself. The ability to, with almost perfect accuracy, show or visualize what a product looks like — in a room, with perfect accuracy — makes [the software] very unique. I don’t know of any other product or technology that’s doing the same thing.”
Online-only furniture retailer Hipvan saw an increase in both revenues per visitor and conversion rate through Tangiblee. It also experienced a 15% reduction in return rate. Here's what Shobhit Datta had to say about Tangiblee:
"We saw that people who saw Tangiblee not only bought more but were more engaged and looked at more products...with Tangiblee, customers are giving more consideration to working with us than shopping in traditional brick-and-mortar storefronts..."
Tangiblee gives furniture retailers like you a powerful tool to enhance every aspect of the online shopping experience.
With just a single line of code, you can take advantage of everything Tangiblee has to offer. It really is that easy.
Book a 15 min demo or email email@example.com.
In today's digital landscape, AI is everywhere – from the headlines of news outlets to the trending topics on Twitter. With the release of ChatGPT in 2023, AI has become a hot topic. While some eagerly embrace AI to automate processes, others harbor concerns about its long-term implications.
Across industries, companies harness AI to streamline tasks like taking meeting notes, generating content, optimizing workflows, and more. Individuals use AI to create personalized meal plans and seek answers to their questions. In fact, some innovative solo entrepreneurs are building entire businesses solely relying on the capabilities of AI.
Yet, as anyone who has explored AI knows, it comes with imperfections. It's a groundbreaking technological advancement, but it still has a long way to go before it can replace human moderation entirely.
At Tangiblee, we recognize the transformative power of AI, but we also understand its limitations. That's why we've adopted a unique approach – human-in-the-loop AI.
After the initial AI processes, our dedicated human moderators meticulously review every product, leaving little room for error. Each item undergoes a rigorous audit to ensure that AI hasn't overlooked any detail, guaranteeing that the highest-quality product is delivered to our clients.
Our in-house team, supported by AI, provides unmatched accuracy and quality. We maintain control over all aspects of our operations, from training to professional development and incentives. This carefully structured process has yielded remarkable results, including a staggering 100X increase in throughput compared to competitors relying on freelance resources.
To delve deeper into how Tangiblee leverages human-in-the-loop AI for superior results, we invite you to schedule a personalized demo with us. Witness firsthand how our innovative approach can transform your business.
In one of our previous blogs, Boost E-commerce Growth: Tangiblee Management Portal (TMP), we discussed Tangiblee’s commitment to transparency. As a follow up to that article, let's delve into Tangiblee’s personalized approach to analytics.
It is important for any company, especially e-commerce websites, to pay attention to business intelligence and insights. Everyone has a budget and must make strategic decisions about what vendors they take on, marketing campaigns they create, and much more.
The TMP gives retailers the ability to clearly analyze the success of Tangiblee’s immersive e-commerce experiences. However, this success can look very different depending on the company.
There is no one-size-fits-all approach to developing a clear analytics approach. Each retailer’s strategy may differ depending on the business insights they want to achieve. For example, one retailer may be focused on driving increased loyalty and engagement, another on reducing returns, and yet another on increasing conversion rates and average order value (AOV).
In short, every specific business has its own goals and pain points. Different metrics speak to different goals which is why Tangiblee provides actionable insights in order for business executives to make data-driven decisions.
Below are just a few of the key metrics that matter for e-commerce success:
As you can see, there are various metrics that e-commerce companies are looking at when it comes to evaluating the success of a vendor and/or technology. This is why Tangiblee not only provides revenue based metrics, but also analytics that are indicative of customer engagement.
Let’s take a look at two companies that we have worked with who had two different goals: F.Hinds Jewellers and Dana Rebecca Designs.
One of F.Hinds’ goals was to increase engagement and users on their site. Our team made sure to evaluate relevant metrics that allowed F.Hinds to measure this goal. Following testing, F.Hinds could properly identify that Tangiblee had increased the number of users browsing their products by 31%.
Not only could F.Hinds be confident that they had achieved their goal, but they were also able to tell that Tangiblee had been the catalyst for that achievement.
Another jewelry brand, Dana Rebecca Designs (DRD), also turned to Tangiblee in order to elevate their e-commerce site. However, they had a different goal in mind compared to F.Hinds. DRD was looking to increase conversion rates and revenue per visitor (RPV). Keeping this in mind, Tangiblee created a strategic analytics approach that would ensure these goals could be properly tracked.
Since implementation, Dana Rebecca Designs has seen a 1.5X increase in conversion rate and a 2X increase in revenue per visitor (RPV).
Tangiblee’s personalized approach ensured that both clients not only reached their goals, but were able to properly track and analyze relevant metrics.
Our dedication to personalized analytics isn’t just talk, we work relentlessly to uphold our promise for company specific analytics. One of the ways we demonstrate our commitment is through regular A/B tests conducted in collaboration with our clients. These tests provide clear and quantifiable proof of the impact that Tangiblee has on user experiences and revenue.
Once Tangiblee's innovative solutions are seamlessly integrated, our team continues with consistent metric reviews. These reviews serve as a platform to delve into the data, discussing key findings and pinpointing significant improvements. Our collaborative approach ensures that both our team and our clients are on the same page, united in the pursuit of data-driven enhancements.
During these insightful metric reviews, our expertise shines through. We don't just stop at highlighting what's working – we offer strategic insights and proposed changes that can be made to the UX. This approach is geared towards optimizing Tangiblee's performance on the retailer's website, ensuring that the benefits are maximized and the customer journey is elevated.
At Tangiblee, it's not enough to promise personalized analytics; we believe in proving its effectiveness through rigorous testing, continuous assessment, and strategic refinement. Your success is our success, and our commitment to tangible results drives us to provide top-notch solutions tailored to retailers’ unique needs.
Tangiblee's dedication to metrics underscores their commitment to supporting the diverse needs and goals of e-commerce businesses. Analytics are far from one-size-fits-all; each company has its unique objectives, goals, and focus areas.
In the dynamic landscape of e-commerce, understanding the intricacy of business intelligence is pivotal for making informed decisions. Tangiblee's Management Portal (TMP) not only grants retailers the power to scrutinize the impact of Tangiblee on their websites, but it also champions a personalized approach to metrics.
Navigating the intricacies of metric diversity isn't a straightforward task, but Tangiblee's distinctive approach sets them apart. In a world where data is king, Tangiblee's dedication to tailored metrics emerges as a beacon of innovation and customer-centricity. To learn more about Tangiblee’s data-focused approach, schedule a demo here.