Virtual Try-On (VTO) allows online shoppers to realistically try on rings using immersive AR technology on their own hand. Shoppers can buy with confidence knowing exactly how the ring will look on them.
Benefits for the retailer:
Users will select the “On Me” button at the bottom of the solution to open Virtual Try On. They will be asked for access to their camera and then the camera will automatically open. A guide will show the shopper where to place their hand and the camera will automatically capture three photos once the hand is in position. The solution will take one of the photos and realistically place a finger on the user’s finger. The user can then zoom in and out and move the ring from finger to finger.
If the shopper is looking for another opinion, they can share their VTO photo with others. The recipient of the photo can then open it on a unique landing page and even purchase the ring straight from there.
Shoppers can also create stacked looks using multiple rings from the retailer’s catalog. Once they are happy with the look they can add all of the rings to cart in just a few simple clicks using Multi-SKU bundling*.
*Please note that Multi-SKU bundling is only supported by Salesforce and Shopify e-commerce platforms.