The e-commerce industry only continues to grow since the boom in 2020. We can no longer credit the pandemic for this growth but rather the shift in buyer preferences. Online shoppers are more inclined to whip out their smartphones to shop instead of heading to the nearby mall.
However, with this preference for online and mobile shopping comes growing expectations for what the experience should look like for retailers. Online shoppers are looking for immersive experiences that allow them to interact and engage with items as they would in-store.
To keep up with this growing demand, retailers are researching AR solutions that will enable them to provide these experiences. Given that these solutions live on retailers’ e-commerce websites, it is critical that they select the right solution.
While these AR solutions are valuable for establishing a brand as tech-forward and keeping up with the times, it’s crucial to have relevant information to evaluate the validity of solution partners. One way that online retailers can evaluate an immersive shopping solution is by tracking key metrics. This includes conversion rates, revenue per visitor, and of course, return on investment.
However, many solutions don’t provide any assistance when it comes to metrics tracking. This leaves a large burden on the retailer to set up and maintain an analytics tracking process. Without critical business intelligence and insights, retailers may be missing out on significant revenue opportunities.
Our team understands the importance of analytics, not only when evaluating new solutions, but throughout the duration of the partnership. This is why Tangiblee has created its own Tangiblee Management Portal (TMP) that provides clients with key metrics, including revenue per visitor, conversion rate, and more.
Retailers can rely on Tangiblee to set up and maintain these analytics. We value transparency, so retailers can access the TMP whenever they would like to evaluate these.
Just take it from our clients.
“We were astonished by the results that Tangiblee provided,” stated Blair Peterson with Dana Rebecca Designs. “Ryan was completely transparent with us regarding results, and we are always able to access them through the Tangiblee Management Portal.”
Not only does the TMP provide our clients with transparency into insightful analytics, but it also allows us to prove our worth.
Here are just a few of the valuable metrics we have provided to our clients:
1. Jewlr - 10.4% increase in conversion rate
2. MCM Worldwide - 204% increase in revenue per visitor
3. Apt2B - 11.8% increase in average order value
Adapting to the changing buyer preferences is no longer a choice but rather a necessity. We can no longer chalk the exponential growth of the e-commerce industry up to the pandemic. Consumer behavior has changed permanently, with people now wanting interactive and immersive online shopping experiences.
Augmented Reality has quickly staked its claim as the strategy for creating these interactive experiences. Numerous companies have ventured into this realm, presenting diverse AR solutions tailored for online retailers. It’s pivotal for retailers to evaluate their immersive experiences and their ability to measure metrics that signify success.
In the pursuit of excellence, the TMP works to provide guidance and transparency for retailers when evaluating Tangiblee. We have not only created a market leading immersive shopping solution but have also ushered in a new era of accountability. The TMP shows our dedication to the success of all clients and the value of using data to make decisions.
The resounding endorsement from our clients, such as the ones mentioned above, underscores the transformative impact of the TMP. The results speak for themselves, paving a path to enhanced conversion rates, amplified revenue per visitor, and elevated average order values.
Looking to elevate your online shopping experience while also tracking analytics in order to make data-driven decisions? Schedule a demo with Tangiblee today.
In today's digital landscape, AI is everywhere – from the headlines of news outlets to the trending topics on Twitter. With the release of ChatGPT in 2023, AI has become a hot topic. While some eagerly embrace AI to automate processes, others harbor concerns about its long-term implications.
Across industries, companies harness AI to streamline tasks like taking meeting notes, generating content, optimizing workflows, and more. Individuals use AI to create personalized meal plans and seek answers to their questions. In fact, some innovative solo entrepreneurs are building entire businesses solely relying on the capabilities of AI.
Yet, as anyone who has explored AI knows, it comes with imperfections. It's a groundbreaking technological advancement, but it still has a long way to go before it can replace human moderation entirely.
At Tangiblee, we recognize the transformative power of AI, but we also understand its limitations. That's why we've adopted a unique approach – human-in-the-loop AI.
After the initial AI processes, our dedicated human moderators meticulously review every product, leaving little room for error. Each item undergoes a rigorous audit to ensure that AI hasn't overlooked any detail, guaranteeing that the highest-quality product is delivered to our clients.
Our in-house team, supported by AI, provides unmatched accuracy and quality. We maintain control over all aspects of our operations, from training to professional development and incentives. This carefully structured process has yielded remarkable results, including a staggering 100X increase in throughput compared to competitors relying on freelance resources.
To delve deeper into how Tangiblee leverages human-in-the-loop AI for superior results, we invite you to schedule a personalized demo with us. Witness firsthand how our innovative approach can transform your business.
In one of our previous blogs, Boost E-commerce Growth: Tangiblee Management Portal (TMP), we discussed Tangiblee’s commitment to transparency. As a follow up to that article, let's delve into Tangiblee’s personalized approach to analytics.
It is important for any company, especially e-commerce websites, to pay attention to business intelligence and insights. Everyone has a budget and must make strategic decisions about what vendors they take on, marketing campaigns they create, and much more.
The TMP gives retailers the ability to clearly analyze the success of Tangiblee’s immersive e-commerce experiences. However, this success can look very different depending on the company.
There is no one-size-fits-all approach to developing a clear analytics approach. Each retailer’s strategy may differ depending on the business insights they want to achieve. For example, one retailer may be focused on driving increased loyalty and engagement, another on reducing returns, and yet another on increasing conversion rates and average order value (AOV).
In short, every specific business has its own goals and pain points. Different metrics speak to different goals which is why Tangiblee provides actionable insights in order for business executives to make data-driven decisions.
Below are just a few of the key metrics that matter for e-commerce success:
As you can see, there are various metrics that e-commerce companies are looking at when it comes to evaluating the success of a vendor and/or technology. This is why Tangiblee not only provides revenue based metrics, but also analytics that are indicative of customer engagement.
Let’s take a look at two companies that we have worked with who had two different goals: F.Hinds Jewellers and Dana Rebecca Designs.
One of F.Hinds’ goals was to increase engagement and users on their site. Our team made sure to evaluate relevant metrics that allowed F.Hinds to measure this goal. Following testing, F.Hinds could properly identify that Tangiblee had increased the number of users browsing their products by 31%.
Not only could F.Hinds be confident that they had achieved their goal, but they were also able to tell that Tangiblee had been the catalyst for that achievement.
Another jewelry brand, Dana Rebecca Designs (DRD), also turned to Tangiblee in order to elevate their e-commerce site. However, they had a different goal in mind compared to F.Hinds. DRD was looking to increase conversion rates and revenue per visitor (RPV). Keeping this in mind, Tangiblee created a strategic analytics approach that would ensure these goals could be properly tracked.
Since implementation, Dana Rebecca Designs has seen a 1.5X increase in conversion rate and a 2X increase in revenue per visitor (RPV).
Tangiblee’s personalized approach ensured that both clients not only reached their goals, but were able to properly track and analyze relevant metrics.
Our dedication to personalized analytics isn’t just talk, we work relentlessly to uphold our promise for company specific analytics. One of the ways we demonstrate our commitment is through regular A/B tests conducted in collaboration with our clients. These tests provide clear and quantifiable proof of the impact that Tangiblee has on user experiences and revenue.
Once Tangiblee's innovative solutions are seamlessly integrated, our team continues with consistent metric reviews. These reviews serve as a platform to delve into the data, discussing key findings and pinpointing significant improvements. Our collaborative approach ensures that both our team and our clients are on the same page, united in the pursuit of data-driven enhancements.
During these insightful metric reviews, our expertise shines through. We don't just stop at highlighting what's working – we offer strategic insights and proposed changes that can be made to the UX. This approach is geared towards optimizing Tangiblee's performance on the retailer's website, ensuring that the benefits are maximized and the customer journey is elevated.
At Tangiblee, it's not enough to promise personalized analytics; we believe in proving its effectiveness through rigorous testing, continuous assessment, and strategic refinement. Your success is our success, and our commitment to tangible results drives us to provide top-notch solutions tailored to retailers’ unique needs.
Tangiblee's dedication to metrics underscores their commitment to supporting the diverse needs and goals of e-commerce businesses. Analytics are far from one-size-fits-all; each company has its unique objectives, goals, and focus areas.
In the dynamic landscape of e-commerce, understanding the intricacy of business intelligence is pivotal for making informed decisions. Tangiblee's Management Portal (TMP) not only grants retailers the power to scrutinize the impact of Tangiblee on their websites, but it also champions a personalized approach to metrics.
Navigating the intricacies of metric diversity isn't a straightforward task, but Tangiblee's distinctive approach sets them apart. In a world where data is king, Tangiblee's dedication to tailored metrics emerges as a beacon of innovation and customer-centricity. To learn more about Tangiblee’s data-focused approach, schedule a demo here.