Today's consumers have neither the time nor the patience for brands that tell them how they should look. They're interested in businesses that help them feel more comfortable in their own skin. The constant focus on delivering highly personalized and interactive shopping experiences has led to a new trend: size inclusivity.
Today’s companies must embrace diversity, equity, and inclusivity on more than a surface level. It's about moving beyond outdated notions of gender and beauty, and accepting people of every size and shape. Doing so requires extensive cultural and organizational changes. It requires that fashion brands rethink how they define their products, promote greater diversity amongst leadership, and embrace inclusivity in suppliers, contractors, and vendors. This isn't something that can be achieved overnight, nor can it be done without a clear, data-driven strategy.
Size inclusivity has long been a challenge in online shopping. After all, sizing products across a diverse range of body shapes, sizes, and features isn’t easy.
Read on to learn more about how Tangiblee’s Virtual Try-On solution is the ultimate tool fashion retailers need to support the size inclusivity movement.
The concept of inclusive sizing is a crucial foundation of diversity. It's also one area in which fashion brands frequently fall short. This is due at least in part to the unrealistic standards under which the fashion industry has so long labored.
People who don't fit the 'norm' established by fashion brands have traditionally had difficulty finding garments that accentuate their bodies. They've been forced to rely on specialized 'collections' that only further emphasize their otherness. The reality is that in order to truly embrace size inclusivity, brands must treat size as no more relevant than cut, color, or material.
Alexandra Waldman, Co-founder and Creative Director of Universal Standard puts it best:
The only right way to do plus-size is not to do plus size.
There are fashion brands that have successfully embraced this idea. Size-inclusive businesses such as Madewell, H&M, and Everlane are showing and selling clothing with diverse sizing. Although each of these brands is distinct, they all take a very similar approach to inclusivity:
That last one especially is where many businesses run into trouble.
Size inclusivity (by definition) means offering more variance in one's product photos. That's difficult and expensive enough if you're selling apparel like shirts or activewear. In our experience, finding immersive shopping examples online featuring diverse models trying on handbags is even more difficult.
But it's also necessary. A bag looks different on someone who's 5'8 and size 2 than it does on someone who's 5'2 and size 14. To make matters worse, most handbag retailers have yet to realize this.
Traditionally, this would leave retailers with two options. Either they can use whatever product photos are immediately available to them, or they can pay out of pocket to create a series of expensive photoshoots. Neither is particularly attractive.
Especially given that there's a better way.
At Tangiblee, our interpretation of inclusivity is a broad one. We understand that when purchasing a bag, each person has different needs and preferences in terms of fit and appearance. That's why our interactive Try On solution is designed so that customers of all sizes can see how a product might look and feel.
Customers can change the size and shape of the model, and reposition the bag however they like. They can also directly interact with a bag to get a more tangible idea of how much space it provides.
In short, alongside Tangiblee's extensive gallery of lifestyle photography, our Try On solution provides your business with exactly what it needs to make its product catalog more diverse, inclusive, and compelling.
The days of restrictive beauty standards are far behind us. The fashion industry is moving fast towards inclusivity, and retailers are beginning to understand that all shoppers want to feel seen, heard, and valued. By onboarding Tangiblee's solutions, retailers can better demonstrate their commitment to that diversity.
Their commitment to making life easier for shoppers of all shapes and sizes, and making the shift from size-exclusive to truly inclusive.
In today's digital landscape, AI is everywhere – from the headlines of news outlets to the trending topics on Twitter. With the release of ChatGPT in 2023, AI has become a hot topic. While some eagerly embrace AI to automate processes, others harbor concerns about its long-term implications.
Across industries, companies harness AI to streamline tasks like taking meeting notes, generating content, optimizing workflows, and more. Individuals use AI to create personalized meal plans and seek answers to their questions. In fact, some innovative solo entrepreneurs are building entire businesses solely relying on the capabilities of AI.
Yet, as anyone who has explored AI knows, it comes with imperfections. It's a groundbreaking technological advancement, but it still has a long way to go before it can replace human moderation entirely.
At Tangiblee, we recognize the transformative power of AI, but we also understand its limitations. That's why we've adopted a unique approach – human-in-the-loop AI.
After the initial AI processes, our dedicated human moderators meticulously review every product, leaving little room for error. Each item undergoes a rigorous audit to ensure that AI hasn't overlooked any detail, guaranteeing that the highest-quality product is delivered to our clients.
Our in-house team, supported by AI, provides unmatched accuracy and quality. We maintain control over all aspects of our operations, from training to professional development and incentives. This carefully structured process has yielded remarkable results, including a staggering 100X increase in throughput compared to competitors relying on freelance resources.
To delve deeper into how Tangiblee leverages human-in-the-loop AI for superior results, we invite you to schedule a personalized demo with us. Witness firsthand how our innovative approach can transform your business.
In one of our previous blogs, Boost E-commerce Growth: Tangiblee Management Portal (TMP), we discussed Tangiblee’s commitment to transparency. As a follow up to that article, let's delve into Tangiblee’s personalized approach to analytics.
It is important for any company, especially e-commerce websites, to pay attention to business intelligence and insights. Everyone has a budget and must make strategic decisions about what vendors they take on, marketing campaigns they create, and much more.
The TMP gives retailers the ability to clearly analyze the success of Tangiblee’s immersive e-commerce experiences. However, this success can look very different depending on the company.
There is no one-size-fits-all approach to developing a clear analytics approach. Each retailer’s strategy may differ depending on the business insights they want to achieve. For example, one retailer may be focused on driving increased loyalty and engagement, another on reducing returns, and yet another on increasing conversion rates and average order value (AOV).
In short, every specific business has its own goals and pain points. Different metrics speak to different goals which is why Tangiblee provides actionable insights in order for business executives to make data-driven decisions.
Below are just a few of the key metrics that matter for e-commerce success:
As you can see, there are various metrics that e-commerce companies are looking at when it comes to evaluating the success of a vendor and/or technology. This is why Tangiblee not only provides revenue based metrics, but also analytics that are indicative of customer engagement.
Let’s take a look at two companies that we have worked with who had two different goals: F.Hinds Jewellers and Dana Rebecca Designs.
One of F.Hinds’ goals was to increase engagement and users on their site. Our team made sure to evaluate relevant metrics that allowed F.Hinds to measure this goal. Following testing, F.Hinds could properly identify that Tangiblee had increased the number of users browsing their products by 31%.
Not only could F.Hinds be confident that they had achieved their goal, but they were also able to tell that Tangiblee had been the catalyst for that achievement.
Another jewelry brand, Dana Rebecca Designs (DRD), also turned to Tangiblee in order to elevate their e-commerce site. However, they had a different goal in mind compared to F.Hinds. DRD was looking to increase conversion rates and revenue per visitor (RPV). Keeping this in mind, Tangiblee created a strategic analytics approach that would ensure these goals could be properly tracked.
Since implementation, Dana Rebecca Designs has seen a 1.5X increase in conversion rate and a 2X increase in revenue per visitor (RPV).
Tangiblee’s personalized approach ensured that both clients not only reached their goals, but were able to properly track and analyze relevant metrics.
Our dedication to personalized analytics isn’t just talk, we work relentlessly to uphold our promise for company specific analytics. One of the ways we demonstrate our commitment is through regular A/B tests conducted in collaboration with our clients. These tests provide clear and quantifiable proof of the impact that Tangiblee has on user experiences and revenue.
Once Tangiblee's innovative solutions are seamlessly integrated, our team continues with consistent metric reviews. These reviews serve as a platform to delve into the data, discussing key findings and pinpointing significant improvements. Our collaborative approach ensures that both our team and our clients are on the same page, united in the pursuit of data-driven enhancements.
During these insightful metric reviews, our expertise shines through. We don't just stop at highlighting what's working – we offer strategic insights and proposed changes that can be made to the UX. This approach is geared towards optimizing Tangiblee's performance on the retailer's website, ensuring that the benefits are maximized and the customer journey is elevated.
At Tangiblee, it's not enough to promise personalized analytics; we believe in proving its effectiveness through rigorous testing, continuous assessment, and strategic refinement. Your success is our success, and our commitment to tangible results drives us to provide top-notch solutions tailored to retailers’ unique needs.
Tangiblee's dedication to metrics underscores their commitment to supporting the diverse needs and goals of e-commerce businesses. Analytics are far from one-size-fits-all; each company has its unique objectives, goals, and focus areas.
In the dynamic landscape of e-commerce, understanding the intricacy of business intelligence is pivotal for making informed decisions. Tangiblee's Management Portal (TMP) not only grants retailers the power to scrutinize the impact of Tangiblee on their websites, but it also champions a personalized approach to metrics.
Navigating the intricacies of metric diversity isn't a straightforward task, but Tangiblee's distinctive approach sets them apart. In a world where data is king, Tangiblee's dedication to tailored metrics emerges as a beacon of innovation and customer-centricity. To learn more about Tangiblee’s data-focused approach, schedule a demo here.