Furniture is one of those products that historically hasn't translated very well to online sales.
It's not difficult to understand why, either. When you buy a piece of furniture at a brick-and-mortar retailer, you can see exactly how it looks and feels. You can look at things like size, style and color to ensure that it not only matches your other furniture, but also that it will actually fit in your home.
Online retail…doesn't really allow you to do any of that. Not easily, anyway. The end result is a return process that's frustrating, time-consuming, and overly expensive for everyone involved.
First, the customer needs to find a way to move the offending product out of their space. Once they do that, they need to coordinate the actual return. That typically means either waiting for a delivery person to show up or figuring out some way to haul it to the nearest mail carrier.
Things aren't much better for you as a retailer, either. Unless you want the black mark of multiple bad reviews, you'll need to take care of the return's shipping and handling fees. All the while, you're left with one fewer product in your inventory, and there's no guarantee you'll even be able to sell the item again once you receive it back.
But what exactly can you do to avoid this process? After all, not everyone will have the wherewithal to measure their space and compare it to your furniture's dimensions. Moreover, even the best product photography only gets you so far.
Tangiblee can help, courtesy of our Virtual Room Design feature.
Available on both desktop and mobile devices, Virtual Room Design allows users to mix and match products in a fully customizable virtual space. Once a customer clicks the "Design" button, they'll be presented with a virtual room that contains several different hotspots. Clicking on one of these hotspots will display a list of custom recommendations from your product catalog.
Don't worry if you don't have the time to handle those recommendations manually, either. Tangiblee seamlessly integrates with your store's existing recommendation logic to generate recommended items for each area of the room. This also has the potential to increase revenue per visitor — a customer might, for example, realize that a chair they're thinking of purchasing would look out of place unless they also grab an end table and a lamp.
The shopper can continue swapping out products and trying new combinations for as long as they like. Once they're happy with how everything looks, they can then add either a single product or all the products in the room to their cart with just a few clicks. Shoppers can also swap between several different backgrounds and room styles.
This not only allows them to look for a room that matches their own space, but can also help a customer who's redecorating come up with some new design ideas.
Best of all, this feature is incredibly light on resources. All you need in order to incorporate it into your website is a single line of code. Tangiblee's platform takes care of the rest.
Whether you’re looking to allow shoppers to create their perfect space or want to help them visualize your catalog in their own home, features like Virtual Room Design achieve something product photography on its own never could.
They increase customer confidence and reduce the likelihood of returns. Plus, if you maintain a brick-and-mortar store, Tangiblee can even act as a resource for in-person shoppers to plan their purchases.
Ready to go beyond static product pages and create a compelling customer experience? Schedule a 15-minute live demo now and see Tangiblee in action.
In today's digital landscape, AI is everywhere – from the headlines of news outlets to the trending topics on Twitter. With the release of ChatGPT in 2023, AI has become a hot topic. While some eagerly embrace AI to automate processes, others harbor concerns about its long-term implications.
Across industries, companies harness AI to streamline tasks like taking meeting notes, generating content, optimizing workflows, and more. Individuals use AI to create personalized meal plans and seek answers to their questions. In fact, some innovative solo entrepreneurs are building entire businesses solely relying on the capabilities of AI.
Yet, as anyone who has explored AI knows, it comes with imperfections. It's a groundbreaking technological advancement, but it still has a long way to go before it can replace human moderation entirely.
At Tangiblee, we recognize the transformative power of AI, but we also understand its limitations. That's why we've adopted a unique approach – human-in-the-loop AI.
After the initial AI processes, our dedicated human moderators meticulously review every product, leaving little room for error. Each item undergoes a rigorous audit to ensure that AI hasn't overlooked any detail, guaranteeing that the highest-quality product is delivered to our clients.
Our in-house team, supported by AI, provides unmatched accuracy and quality. We maintain control over all aspects of our operations, from training to professional development and incentives. This carefully structured process has yielded remarkable results, including a staggering 100X increase in throughput compared to competitors relying on freelance resources.
To delve deeper into how Tangiblee leverages human-in-the-loop AI for superior results, we invite you to schedule a personalized demo with us. Witness firsthand how our innovative approach can transform your business.
In one of our previous blogs, Boost E-commerce Growth: Tangiblee Management Portal (TMP), we discussed Tangiblee’s commitment to transparency. As a follow up to that article, let's delve into Tangiblee’s personalized approach to analytics.
It is important for any company, especially e-commerce websites, to pay attention to business intelligence and insights. Everyone has a budget and must make strategic decisions about what vendors they take on, marketing campaigns they create, and much more.
The TMP gives retailers the ability to clearly analyze the success of Tangiblee’s immersive e-commerce experiences. However, this success can look very different depending on the company.
There is no one-size-fits-all approach to developing a clear analytics approach. Each retailer’s strategy may differ depending on the business insights they want to achieve. For example, one retailer may be focused on driving increased loyalty and engagement, another on reducing returns, and yet another on increasing conversion rates and average order value (AOV).
In short, every specific business has its own goals and pain points. Different metrics speak to different goals which is why Tangiblee provides actionable insights in order for business executives to make data-driven decisions.
Below are just a few of the key metrics that matter for e-commerce success:
As you can see, there are various metrics that e-commerce companies are looking at when it comes to evaluating the success of a vendor and/or technology. This is why Tangiblee not only provides revenue based metrics, but also analytics that are indicative of customer engagement.
Let’s take a look at two companies that we have worked with who had two different goals: F.Hinds Jewellers and Dana Rebecca Designs.
One of F.Hinds’ goals was to increase engagement and users on their site. Our team made sure to evaluate relevant metrics that allowed F.Hinds to measure this goal. Following testing, F.Hinds could properly identify that Tangiblee had increased the number of users browsing their products by 31%.
Not only could F.Hinds be confident that they had achieved their goal, but they were also able to tell that Tangiblee had been the catalyst for that achievement.
Another jewelry brand, Dana Rebecca Designs (DRD), also turned to Tangiblee in order to elevate their e-commerce site. However, they had a different goal in mind compared to F.Hinds. DRD was looking to increase conversion rates and revenue per visitor (RPV). Keeping this in mind, Tangiblee created a strategic analytics approach that would ensure these goals could be properly tracked.
Since implementation, Dana Rebecca Designs has seen a 1.5X increase in conversion rate and a 2X increase in revenue per visitor (RPV).
Tangiblee’s personalized approach ensured that both clients not only reached their goals, but were able to properly track and analyze relevant metrics.
Our dedication to personalized analytics isn’t just talk, we work relentlessly to uphold our promise for company specific analytics. One of the ways we demonstrate our commitment is through regular A/B tests conducted in collaboration with our clients. These tests provide clear and quantifiable proof of the impact that Tangiblee has on user experiences and revenue.
Once Tangiblee's innovative solutions are seamlessly integrated, our team continues with consistent metric reviews. These reviews serve as a platform to delve into the data, discussing key findings and pinpointing significant improvements. Our collaborative approach ensures that both our team and our clients are on the same page, united in the pursuit of data-driven enhancements.
During these insightful metric reviews, our expertise shines through. We don't just stop at highlighting what's working – we offer strategic insights and proposed changes that can be made to the UX. This approach is geared towards optimizing Tangiblee's performance on the retailer's website, ensuring that the benefits are maximized and the customer journey is elevated.
At Tangiblee, it's not enough to promise personalized analytics; we believe in proving its effectiveness through rigorous testing, continuous assessment, and strategic refinement. Your success is our success, and our commitment to tangible results drives us to provide top-notch solutions tailored to retailers’ unique needs.
Tangiblee's dedication to metrics underscores their commitment to supporting the diverse needs and goals of e-commerce businesses. Analytics are far from one-size-fits-all; each company has its unique objectives, goals, and focus areas.
In the dynamic landscape of e-commerce, understanding the intricacy of business intelligence is pivotal for making informed decisions. Tangiblee's Management Portal (TMP) not only grants retailers the power to scrutinize the impact of Tangiblee on their websites, but it also champions a personalized approach to metrics.
Navigating the intricacies of metric diversity isn't a straightforward task, but Tangiblee's distinctive approach sets them apart. In a world where data is king, Tangiblee's dedication to tailored metrics emerges as a beacon of innovation and customer-centricity. To learn more about Tangiblee’s data-focused approach, schedule a demo here.