Revolutionary Multi-SKU Bundling Feature Encourages Cross-Selling
Currently, customers can only purchase one product at a time while using Tangiblee and must move to another product description page (PDP) if they want to purchase additional items. The stacking feature took a step in the right direction by allowing customers to view multiple products at once. However, in order to purchase multiple products, they would still have to go to the different PDPs.
Multi-SKU bundling eliminates clicks by giving customers the ability to purchase multiple products within one experience. Eliminating these additional steps enhances the buyer’s experience and promotes cross-selling.
Success of Jewelry Stacking
Jewelry stacking provides customers with the ability to visualize multiple products at once on their wrist, fingers, ear, etc. At scale, customers can place various pieces on themselves and move them around in order to find the perfect combination and placement. This feature has led to increased conversions, buyer confidence, and a decrease in returns.
While the stacking feature enables the visualization of multiple products, once a customer makes their selections, they must go searching for the other products in order to add them to their cart. These additional steps and time can be off-putting and lead to customers only purchasing the original item or not purchasing at all.
Success of Virtual Room Design
Virtual Room Design enables users to visualize multiple products within a virtual room to create their perfect space. Shoppers can swap items in and out and even change the virtual room to best match their environment. This increases revenue per visitor and average order value by providing personalized recommendations for complementary products.
After the shopper is done creating their virtual room they can add their entire room to their cart with a few simple clicks. Rather than crawling the website to find each and every product they are able to add everything to their cart at once. This eases customer frustration and increases their likelihood to purchase.
How Multi-SKU Bundling Increases Revenue per Visit
Multi-SKU bundling eliminates the need for online shoppers to switch between different product pages by allowing then to add all items directly to their cart in a few simple clicks. Customers can view complementary items and discover a look with multiple products even if they only visited the website looking for one item. Multi-SKU bundling increases RPV by exposing customers to additional products that they wouldn’t have looked at on their own.
Interested in learning more about what multi-SKU bundling could mean for your e-commerce business? Schedule a demo here.