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Tangiblee Invited to Participate in La Maison des Startups LVMH

Tangiblee
Kenzie DeLong
  |  
January 13, 2022
Tangiblee Invited to Participate in La Maison des Startups LVMH

Following tremendous adoption of its retail technology in 2021, Tangiblee Joins LVMH’s accelerator to further drive global adoption

Chicago, IL - January 13, 2022

This story references an article originally published on Retail Dive.

‍Tangiblee today announced its selection in La Maison des Startups LVMH (Season 7). This program was developed with the mission to start conversations between LVMH’s Maisons and entrepreneurs to generate collaborations. LVMH, Moët Hennessy Louis Vuitton, is a multinational goods conglomerate with 75 luxury brands in their portfolio of Maisons including Fendi, Givenchy, and Christian Dior.

Tangiblee, a rapidly growing retail technology company, was invited to showcase its no-code solution, based on its enterprise-ready, immersive shopping platform capable of processing up to 5,000 SKUs per day with photos already populated on retailers’ websites. Tangiblee delivers scalable, interactive Augmented Reality (AR) & virtual 3D solutions for commerce at a fraction of the time and cost of competitive solutions.

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“We are honored to be recognized for our immersive shopping AR & virtual 3D solutions by LVMH,” remarked Eliad Inbar, CEO of Tangiblee. “Tangiblee has been dedicated to transforming the world’s largest catalogs into interactive e-commerce experiences and we are privileged to be able to present this technology at La Maison des Startups LVMH. We thank LVMH for their support and invaluable opportunity to collaborate with the Maisons.”

Tangiblee’s interactive e-commerce solutions will enable Maisons such as Givenchy and Louis Vuitton to view their bags on a model that can be adjusted to the customer’s unique body type. Customers can also analyze the size of the bags compared to common items such as iPhones and passports. This serves to reduce the number of returns and make consumers more comfortable completing large purchases online.

The La Maison des Startups LVMH program aims to generate collaboration in order to solve their Maisons’ business needs through innovation. In turn, this provides startups the potential to expand into the luxury industry and build a network. The official launch, originally planned at Station F in Paris, will be held online on January 20th. Startups will have the opportunity to pitch their technology solutions to key executives of the 75 Maisons.


About Tangiblee

Tangiblee is an enterprise-ready, immersive shopping and augmented reality (AR) e-commerce platform. The world’s largest brands are working with Tangiblee to deliver highly interactive online experiences in days, not months or years. An alumnus of the Techstars 2014 class, Tangiblee is revolutionizing the online buying experience for some of the world’s top retailers including Fossil, Home24, Living Spaces, MCM Worldwide, Tacori, and more. Tangiblee’s interactive eCommerce solutions — including Virtual Try-On (VTR), Compare, Lifestyle Imagery and more —  dramatically improve the bottom line for retailers, increasing conversions and average order value and reducing returns.

Frequently Asked Qustions

No. Virtual try-on adds a visualization layer on top of a product; it doesn't replace accurate product data or existing imagery. In a quality-checked pipeline, the brand's existing product photo is actually the foundation the result is built from.

It places the brand's real 2D catalog photo of the item onto a hand, wrist, or ear from a reference photo, rather than generating a new image of the product from scratch. The item's proportions and details come from the actual product photo; the AI handles scale, angle, and blending onto the shopper's photo. This is different from older try-on technology, which mapped a manually built 3D or 2D asset onto the shopper using fixed geometric rules, and different from generic AI image generators, which typically synthesize the product rather than place a real photo of it.

We recommend supporting the launch with a dedicated email announcing the new feature, ideally featuring an animated GIF that demonstrates the experience in action and links to a category page with VTO-enabled products.
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To build broader awareness, homepage visibility is also important. Banners or other prominent placements can help introduce the feature to more visitors and encourage trial.
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We also suggest adding a short explanation of how the feature works. Even when the experience is simple, some shoppers may benefit from a little extra guidance before they feel comfortable using it.
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Finally, we recommend promoting the new capability across social media and user-generated-style content so that more of your audience is exposed to it and encouraged to engage.

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