Tangiblee Launches Exclusive Shopping Experience with the Watches of Switzerland Group

January 11, 2023

This article references an article posted on Retail Dive.

Chicago, IL - January 11, 2023

Tangiblee partners with the Watches of Switzerland Group, the UK’s leading luxury watch retailer to offer exclusive online, immersive shopping experiences such as Compare To and Virtual Try-On, the latter of which leverages augmented reality (AR) technology. Initially, Tangiblee launched as a trial with one of the Group’s retail brands Goldsmiths. Goldsmiths A/B tested Tangiblee over the course of 5 months to achieve an increase in both Conversion Rate and Revenue Per Visitor and ultimately delivered a staggering Return on Investment. 

“Tangiblee is an expert in delivering highly engaging e-commerce technology and has the data to prove it. They have elevated our customers’ shopping experience and accelerated our e-commerce growth,” Ian Warwick, Ecommerce Director. “We have enjoyed working with Tangiblee and are excited to continue innovating and providing the best online shopping experience.”

“We have thoroughly enjoyed working with the Watches of Switzerland Group to provide their customers the most exceptional online experience possible,” said Ryan McLaughlin, Director of Accounts. “They have been true partners throughout our engagement and we are excited to continue innovating with them for years to come!”

The Watches of Switzerland Group partnered with Tangiblee to provide an exclusive and engaging online shopping experience. It was important that the solution was scalable, considering the thousands of SKUs that make up Goldsmiths’ online catalog, and could be implemented quickly. Tangiblee was able to deliver on these shared goals, and while leveraging the existing imagery on Goldsmiths’ site. Goldsmiths’ customers can now use On-Model Imagery, VTO, and Compare To features when shopping for jewelry and watches, and following the trial, has now also launched across the Group’s other retail brand sites such as Watches of Switzerland and Mappin & Webb in the UK and Watches of Switzerland and Mayors in the US. 


The Watches of Switzerland Group is the UK’s largest luxury watch retailer, operating in the UK, US and Europe comprising five prestigious brands; Watches of Switzerland (UK and US), Mappin & Webb (UK), Goldsmiths (UK), Mayors (US) and Betteridge (US), with a complementary jewellery offering.

As of 30 October 2022, the Watches of Switzerland Group had 188 showrooms across the UK, US and Europe including 74 dedicated mono-brand boutiques in partnership with Rolex, OMEGA, TAG Heuer, Breitling, TUDOR, Audemars Piguet, Grand Seiko, BVLGARI and FOPE and has a leading presence in Heathrow Airport with representation in Terminals 2, 3, 4 and 5 as well as seven retail websites.

The Watches of Switzerland Group is proud to be the UK’s largest retailer for Rolex, OMEGA, Cartier, TAG Heuer and Breitling watches.


Tangiblee is an enterprise-ready, immersive shopping and augmented reality (AR) e-commerce platform. The world’s largest brands are working with Tangiblee to deliver highly interactive online experiences in days, not months or years. An alumnus of the Techstars 2014 class, Tangiblee is revolutionizing the online buying experience for some of the world’s top retailers including Fossil, Samsonite, Living Spaces, MCM Worldwide, Tacori, and more. Tangiblee’s interactive eCommerce solutions — including Virtual Try-On (VTO), Contextual Shopping, Lifestyle Imagery, and more — dramatically improve the bottom line for retailers, increasing conversions and average order value and reducing returns.

Up Next
Copyright ® 2022 yRuler, Inc. (Tangiblee) All Rights Reserved