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Tangiblee’s Dedication to Metrics

Kenzie Wilson
September 4, 2023
Tangiblee’s Dedication to Metrics

In one of our previous blogs, Boost E-commerce Growth: Tangiblee Management Portal (TMP), we discussed Tangiblee’s commitment to transparency. As a follow up to that article, let's delve into Tangiblee’s personalized approach to analytics. 

It is important for any company, especially e-commerce websites, to pay attention to business intelligence and insights. Everyone has a budget and must make strategic decisions about what vendors they take on, marketing campaigns they create, and much more.

The TMP gives retailers the ability to clearly analyze the success of Tangiblee’s immersive e-commerce experiences. However, this success can look very different depending on the company. 

A Personalized Approach To Analytics

There is no one-size-fits-all approach to developing a clear analytics approach. Each retailer’s strategy may differ depending on the business insights they want to achieve. For example, one retailer may be focused on driving increased loyalty and engagement, another on reducing returns, and yet another on increasing conversion rates and average order value (AOV). 

In short, every specific business has its own goals and pain points. Different metrics speak to different goals which is why Tangiblee provides actionable insights in order for business executives to make data-driven decisions. 

Below are just a few of the key metrics that matter for e-commerce success:

  • Engagement
  • Cost per acquisition (CPA)
  • Abandonment
  • Average order value (AOV)
  • Customer Retention rate
  • Customer lifetime value (CLV)
  • Repeat customer rate
  • Refund and return rate

As you can see, there are various metrics that e-commerce companies are looking at when it comes to evaluating the success of a vendor and/or technology. This is why Tangiblee not only provides revenue based metrics, but also analytics that are indicative of customer engagement. 

Let’s take a look at two companies that we have worked with who had two different goals: F.Hinds Jewellers and Dana Rebecca Designs. 

One of F.Hinds’ goals was to increase engagement and users on their site. Our team made sure to evaluate relevant metrics that allowed F.Hinds to measure this goal. Following testing, F.Hinds could properly identify that Tangiblee had increased the number of users browsing their products by 31%. 

Not only could F.Hinds be confident that they had achieved their goal, but they were also able to tell that Tangiblee had been the catalyst for that achievement. 

Another jewelry brand, Dana Rebecca Designs (DRD), also turned to Tangiblee in order to elevate their e-commerce site. However, they had a different goal in mind compared to F.Hinds. DRD was looking to increase conversion rates and revenue per visitor (RPV). Keeping this in mind, Tangiblee created a strategic analytics approach that would ensure these goals could be properly tracked. 

Since implementation, Dana Rebecca Designs has seen a 1.5X increase in conversion rate and a 2X increase in revenue per visitor (RPV). 

Tangiblee’s personalized approach ensured that both clients not only reached their goals, but were able to properly track and analyze relevant metrics. 

Tangiblee is Committed to Retailers’ Success

Our dedication to personalized analytics isn’t just talk, we work relentlessly to uphold our promise for company specific analytics. One of the ways we demonstrate our commitment is through regular A/B tests conducted in collaboration with our clients. These tests provide clear and quantifiable proof of the impact that Tangiblee has on user experiences and revenue.

Once Tangiblee's innovative solutions are seamlessly integrated, our team continues with consistent metric reviews. These reviews serve as a platform to delve into the data, discussing key findings and pinpointing significant improvements. Our collaborative approach ensures that both our team and our clients are on the same page, united in the pursuit of data-driven enhancements.

During these insightful metric reviews, our expertise shines through. We don't just stop at highlighting what's working – we offer strategic insights and proposed changes that can be made to the UX. This approach is geared towards optimizing Tangiblee's performance on the retailer's website, ensuring that the benefits are maximized and the customer journey is elevated.

At Tangiblee, it's not enough to promise personalized analytics; we believe in proving its effectiveness through rigorous testing, continuous assessment, and strategic refinement. Your success is our success, and our commitment to tangible results drives us to provide top-notch solutions tailored to retailers’ unique needs.

The Diverse Needs and Goals of E-commerce Businesses

Tangiblee's dedication to metrics underscores their commitment to supporting the diverse needs and goals of e-commerce businesses. Analytics are far from one-size-fits-all; each company has its unique objectives, goals, and focus areas. 

In the dynamic landscape of e-commerce, understanding the intricacy of business intelligence is pivotal for making informed decisions. Tangiblee's Management Portal (TMP) not only grants retailers the power to scrutinize the impact of Tangiblee on their websites, but it also champions a personalized approach to metrics.

Navigating the intricacies of metric diversity isn't a straightforward task, but Tangiblee's distinctive approach sets them apart. In a world where data is king, Tangiblee's dedication to tailored metrics emerges as a beacon of innovation and customer-centricity. To learn more about Tangiblee’s data-focused approach, schedule a demo here.

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