Industry Trends

The Synergy of AI, AR and EQ That Drives Tangiblee’s Success

Heidi Elgaard
September 5, 2023

If you’ve read the About Us section on our website, you know we stand behind our reputation as the “world’s leading enterprise-ready, immersive shopping and augmented reality platform for retail.” But what drives Tangiblee’s success? How do we consistently deliver high quality and uniquely scalable results with meaningful impact to retailer’s revenue?

The answer goes beyond simply delivering leading-edge technology. In fact, it’s the synergy of man + machine + the physical world that propels our uniqueness. At Tangiblee, augmented reality (AR), artificial intelligence (AI), and emotional intelligence (EQ) converge to create enterprise-ready, immersive experiences. Let’s take a closer look at how these elements work together to deliver client success.

Augmented Reality (AR): With AR, shoppers can interact in a much more personalized way when shopping for products online by utilizing their mobile phone cameras and video to incorporate elements of the physical world with digital imagery. Tangiblee has been fine-tuning and enhancing its AR experiences since its inception in 2014 by adding exclusive and practical options such as jewelry stacking and virtual room design.

Artificial Intelligence (AI): AI, particularly generative AI, has been all over the news lately and is capable of analyzing vast amounts of information and delivering human-like recommendations. Already a game-changer, AI is driving efficiencies across a wide variety of industries and changing the way people work. 

Tangiblee has deep experience in applying the best of AI to practical retail use cases. That means we understand both its strengths and its limitations. We optimize for results and efficiency while offsetting AI’s limitations with “human-in-the-loop” processes, perfected over the past several years. We also understand that when it comes to combining AI with AR, the results can be far more powerful than each alone.

Adding Emotional Intelligence (EQ) to the Equation: Today’s AI is far from perfect. Given the astounding capabilities sprinkled with misinformation we’ve seen from popular apps like ChatGPT, it’s clear that learning — whether by humans or machines — takes time. From the beginning, Tangiblee has incorporated AI processing with human intelligence to deliver highly accurate results. This ensures that the experiences we deliver are the highest quality in the industry.

Beyond our human-in-the-loop processing, we build EQ into all of our business processes, including product development, sales, and account management as well. We are not focused on “wow” factors of our technology and product experiences at the expense of usability. 

Practicality, as well as quality, drive every business and technology decision. That’s why we work diligently on A/B testing for new clients to demonstrate the value we provide. When retailers see the results for themselves, they understand better that an investment in Tangiblee is an investment in their own business.

Synergy Isn’t Easy, but It’s Worth It

The retail landscape is changing rapidly. Technologies such as AR and AI have revolutionized yesterday’s e-commerce operations and are creating new expectations among consumers. AI helps retailers better understand their customers and their preferences, while AR brings a real-world experience into the online shopping journey by allowing customers to virtually try on items or visualize products in a 3D environment. Together, AI and AR can create truly personalized shopping experiences that cater to individual preferences and can help reduce returns.

The bottom line? If you are in the retail business, you can no longer stand on the sidelines and wait for a perfect time to launch immersive solutions. When considering options, consider this: Tangiblee is not only a veteran in the rapidly evolving AI space, but has perfected its human-in-the-loop AI operations and already refined its AR solutions like Virtual Try-On (VTO) and virtual room design. Most importantly, we bring a high level of EQ to every client interaction to deliver uniquely human benefits that drive online purchase decisions.

Experience the synergy. Schedule a demo today.

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