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2022 Wrap Up: Elevating E-commerce Brands’ Online Presence

Tangiblee
Eliad Inbar
  |  
December 20, 2022
2022 Wrap Up: Elevating E-commerce Brands’ Online Presence

Capitalizing on the growth from last year, Tangiblee has continued to push the envelope with their immersive online shopping solutions. 

With a recession looming, retailers have to be capital efficient and invest their money where they are seeing ROI. Cost of acquisition is skyrocketing up to $205 for B2B SaaS companies and $87 for e-commerce. Retailers don’t have a choice anymore, but to invest in ROI proven solutions that impact the bottom line. 

One of the major ways that online retailers have started to do this is through augmented reality (AR). The AR industry is expected to reach $50 billion by 2024 and 61% of consumers say that they prefer shopping with retailers who offer AR experiences. 

However, still only 1% of online retailers are utilizing AR. 2023 is the year to listen to your customers!

Many retailers fear that AR is expensive, time consuming, and resource draining. With Tangiblee, you don’t have to pay for additional photoshoots as we use your existing product imagery to create our experience. We remain committed to providing high quality AR experiences that are accessible to every retailer and brand. 

Some Tangiblee highlights from 2022 include: 

  • Virtual Room Staging - furniture feature that allows shoppers to create their perfect space with multiple catalog items
  •  What Fits Inside - dynamic feature that allows shoppers to place various items within a bag to understand its capacity
  • Tangiblee Embed - a fully flexible and modular framework of Tangiblee UX, that you can embed on any page, and layout of your website
  • 4 out of the top 5 luxury jewelry websites in the world are Tangiblee clients
  • Now serving over 430 retailers and brands worldwide

We will be revealing our next generation VTO Clip that is unlike anything that has been done before at the NRF Big Show - January 15 -17 at the Javits Center in New York (booth #1111). 

2023 brings a whole new opportunity for Tangiblee to continue to elevate and innovate. Experts are already predicting exciting trends for the upcoming year, including:

Now is the time to join the AR movement and provide your customers with an immersive online shopping experience. Going to NRF Big Show? Schedule a 1:1 session with Tangiblee here. 

Can’t make it, no worries! Request an online demo here.

Frequently Asked Qustions

No. Virtual try-on adds a visualization layer on top of a product; it doesn't replace accurate product data or existing imagery. In a quality-checked pipeline, the brand's existing product photo is actually the foundation the result is built from.

It places the brand's real 2D catalog photo of the item onto a hand, wrist, or ear from a reference photo, rather than generating a new image of the product from scratch. The item's proportions and details come from the actual product photo; the AI handles scale, angle, and blending onto the shopper's photo. This is different from older try-on technology, which mapped a manually built 3D or 2D asset onto the shopper using fixed geometric rules, and different from generic AI image generators, which typically synthesize the product rather than place a real photo of it.

We recommend supporting the launch with a dedicated email announcing the new feature, ideally featuring an animated GIF that demonstrates the experience in action and links to a category page with VTO-enabled products.

To build broader awareness, homepage visibility is also important. Banners or other prominent placements can help introduce the feature to more visitors and encourage trial.

We also suggest adding a short explanation of how the feature works. Even when the experience is simple, some shoppers may benefit from a little extra guidance before they feel comfortable using it.

Finally, we recommend promoting the new capability across social media and user-generated-style content so that more of your audience is exposed to it and encouraged to engage.

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