Watches of Switzerland Group Bridges the Gap Between In-Store and Online
The Watches of Switzerland Group (WOSG) is an internationally renowned luxury watch and jewellery retailer known for their best-in-class showroom experience, who was in need of a scalable, user-centric, virtual try-on (VTO) solution that would provide a similar experience online. Their search stopped at Tangiblee.
Goldsmiths: Where It All Began
Tangiblee's VTO functionality was initially A/B tested on Goldsmiths, which has one of the Group’s more varied catalogs, featuring both watches and jewellery. Tangiblee provided incremental lifts in conversion rate, and a very positive return on investment, paving the way for its deployment across four additional WOSG sites.
Tangiblee worked closely with the WOSG e-commerce team to configure multi-SKU experiences such as layering jewellery and ring stacking, providing insights to the Virtual Boutique team on how to leverage the platform to its full effect when assisting a client. WOSG's customers now have the benefit of a full-featured, sophisticated virtual try-on solution for its watches and jewellery, regardless of whether they're shopping online or in-store. "One of our core goals is to wow our clients - and not just with the quality of products we sell," says Ian Warwick, E-commerce Director.
"We also seek to provide the most high-end experience possible. That takes the form of well-trained experts in our showrooms, and the best-in-class technologies, such as Tangiblee VTO, online. It's worked out incredibly well for us up to this point, and we look forward to seeing how the relationship between our companies may evolve in the future."
WOSG is a consistently growing brand that's highly diversified in its offerings. Supported by the Virtual Try-On solution from Tangiblee, the brand will only continue to grow, building upon its reputation for always putting the customer first.