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Tangiblee Launches Premium Watch Bundle Featuring the Latest 3D Product Visualization Technologies

Tangiblee
  |  
May 30, 2024
Tangiblee Launches Premium Watch Bundle Featuring the Latest 3D Product Visualization Technologies

Chicago, IL - May 2, 2024 — Tangiblee, a leading provider of Virtual Try-On (VTO) and immersive retail solutions, is launching its new scalable, 3D product visualization technology platform at the upcoming Shoptalk Europe event in Barcelona, June 3-5. 

Among the innovations is a Premium Watch Bundle that incorporates a whole new approach to Virtual Try-On (VTO) alongside new product visualization content options, including 360° and wrist roll technology. By integrating and refining its existing capabilities in augmented reality (AR), human-in-the-loop AI, and 3D, Tangiblee delivers e-commerce use cases designed to meet the demands of today’s mid-market and enterprise retailers.

The premium VTO solution—offered as part of Tangiblee’s Premium Watch Bundle—allows users to record a clip of their hand and wrist once, letting them share or re-use that try-on clip experience later. Also included is the new 360° product visualization content, which allows retailers to include 360° visualizations directly in the product detail page (PDP). The wrist roll option delivers another type of realistic visualization content. 

“Our Premium Watch Bundle has been successfully tested with some of the world’s largest watch retailers and is ready for prime-time,” says Eliad Inbar. “It enables an end-to-end product visualization content solution that takes 2D inputs and turns them into a variety of photo-realistic 3D images and videos, in addition to delivering next-gen Virtual Try-On (VTO).” 

The new technologies and premium watch bundle are capturing the attention and interest of a variety of Tangiblee clients, including Citizen Watches and Watches of Switzerland Group (WOSG). 

Frequently Asked Qustions

No. Virtual try-on adds a visualization layer on top of a product; it doesn't replace accurate product data or existing imagery. In a quality-checked pipeline, the brand's existing product photo is actually the foundation the result is built from.

It places the brand's real 2D catalog photo of the item onto a hand, wrist, or ear from a reference photo, rather than generating a new image of the product from scratch. The item's proportions and details come from the actual product photo; the AI handles scale, angle, and blending onto the shopper's photo. This is different from older try-on technology, which mapped a manually built 3D or 2D asset onto the shopper using fixed geometric rules, and different from generic AI image generators, which typically synthesize the product rather than place a real photo of it.

We recommend supporting the launch with a dedicated email announcing the new feature, ideally featuring an animated GIF that demonstrates the experience in action and links to a category page with VTO-enabled products.
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To build broader awareness, homepage visibility is also important. Banners or other prominent placements can help introduce the feature to more visitors and encourage trial.
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We also suggest adding a short explanation of how the feature works. Even when the experience is simple, some shoppers may benefit from a little extra guidance before they feel comfortable using it.
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Finally, we recommend promoting the new capability across social media and user-generated-style content so that more of your audience is exposed to it and encouraged to engage.

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