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Industry Trends

Elevating Your Retail Game: How Tangiblee Helps You Differentiate Yourself From Competitors

Tangiblee
Kenzie Wilson
  |  
October 11, 2023
Elevating Your Retail Game: How Tangiblee Helps You Differentiate Yourself From Competitors

The retail industry continues to expand with unprecedented competition among retailers. In 2022, the retail industry generated over $27 million in sales. The industry is only expected to continue growing in 2024. With such prevalent growth opportunities, new retailers continue to enter the market. This means that retailers must try harder than ever to stand out from their competitors. As the retail industry continues to accelerate retailers can no longer react to trends, but must proactively lead the way. 

And this doesn’t just refer to fashion trends, but technology and customer experiences trends as well. 

Here are a few ways that retailers can set themselves apart from their competitors: 

1. Immersive online shopping experiences

Online shoppers are no longer satisfied with a few product images and arbitrary product dimensions with 80% of consumers finding AR shopping appealing. They want to engage with products similarly to the way that they would in-store. This includes accurate product comparisons and photorealistic virtual try-on. Immersive experiences increase customer confidence and create a loyal customer base.

Retailers need to provide accurate product comparisons and the ability to virtually try on their products prior to purchasing. Tangiblee’s AR-powered software facilitates these immersive shopping experiences, ensuring customers feel more connected to products online. 

2. Using data to make decisions

The easiest way to retain and gain customers is to listen to them. Consumer interaction data allows you to better understand the buyer and the buyer’s journey. Using this data to make strategic decisions can push retailers ahead of their competition. 

Software that can not only provide retailers with a solution, but also provide them with relevant data about their customers will continue to be invaluable. Understanding your customers is the key to increasing conversions, engagement and retention

3. Aesthetic Design 

One of the central parts of a brand is their aesthetic. It is crucial for brands to maintain their aesthetic both in-store and online. A brand aesthetic builds trust and credibility, creates recognition, and drives brand loyalty. This is why retailers want a solution that will seamlessly integrate and match their brand aesthetic. 

Software providers need to prioritize customization when it comes to working with brands and retailers. Allowing brands to match their aesthetic including fonts, color schemes, and more can create a more seamless customer experience. 

Tangiblee is highly customizable. Retailers can match our experiences including the Call-To-Action (CTA) and modal to their website’s branding. We offer a library of customizations but also encourage our clients to request their own customizations as well. 

Aesthetic PDP Design with Tangiblee

Visualize how our clients have customized the Tangiblee experience here

4. Easy-to-understand sizing 

One of the major reasons for returns is due to sizing. Brands who are able to effectively communicate the size of their products not only set themselves apart from competitors but also decrease their returns. 

Handbag Size Comparison

Tangiblee’s AR-powered software is the comprehensive experience for retailers looking to accelerate themselves past competition. Tangiblee offers immersive shopping experiences, accurate business analytics, aesthetic design customization, and simplified sizing solutions

Take your retail game to the next level with Tangiblee. Schedule a demo today!

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