Fossil launches Virtual Try-On, powered by Tangiblee's AR technology
This story references an article originally published on Retail Dive.
In 2020, U.S. eCommerce growth jumped by more than 30% and accelerated online shopping by almost two years, according to Insider Intelligence and eMarketer.
Given this context, it’s no surprise that retailers are ramping up their plans for augmented reality (AR) tech. That’s a good thing. A recent analysis from Shopify has found that products with AR content have a 94% higher conversion rate than products without AR.
One question you may have is how to get started with this tech in an expedited time frame and with minimal risk. Tangiblee recently navigated this process with Fossil’s new virtual try-on experience (check out the press release here). Take a look behind the scenes.
Unlike other solutions, Tangiblee does not require 3D imagery or CAD files. That means, as a brand, you can build a fully operational AR experience without needing to revamp or enhance your existing library of product photography.
We were able to create the entire experience without the need for labor-intensive and cost-intensive operational processes, technical requirements, or production photos.
This efficiency means that we were able to launch our platform several days earlier than expected. Implementation was fast and required nothing - absolutely nothing - from Fossil. No technical requirements, no additional images - nothing. We were able to scale the VTO across 1,800+ SKUs in a matter of days.
Keeping the experience uncomplicated & seamless.
People around the world have enough to worry about these days — and that’s an understatement. The experience of online shopping shouldn’t be an additional source of frustration or stress.
Fossil shoppers need only follow two single-tap steps on their mobile device in order to see a watch on their wrist.
The first step — measure your wrist width — allows customers to quickly measure the width of their wrist with their phone screen. The ‘calibration’ (measurement) step is not required for Tangiblee’s algorithms to work properly. But it offers an assurance to any watch buyer that what’s being displayed on their wrist is correctly scaled & accurately situated.
The second step only requires a few photos of a shopper’s wrist for the watch to be placed on the image. The shopper can adjust the placement by sliding it back and forth on the wrist, tapping the watch to see full dimensions, and zooming in on the watch dial. It’s easy, accurate, and quite fun.
We are currently working to develop new features, hand-in-hand with our customers. We apply what we learn across our customer base, which means that our software incorporates pooled insights.
We are currently working with a jewelry retailer to develop the following features for launch in Q1:
Remember that we’re here for you. It’s undeniable that 2021 is going to be another tough year. We’ve enjoyed getting to know our customers as partners and collaborating on building new solutions together. Just because you don’t see what you need doesn’t mean that it isn’t possible.
After all, necessity is the mother of invention. And during these trying times, we've enjoyed developing solutions that continue to address the necessities our partners have in order to make it through such challenging times.
So please reach out to us with your questions, wishlist, concerns, and challenges. No matter what, we’re here to help.
If you’re looking to get your A/R program off the ground and wondering what the effort will take, just reach out to us. We’re happy to mock-up a process and sample user experience. We can help you test the program on a few product categories and scale-up based on a well-defined experience.
This article references an article posted on Retail Dive.
Chicago, IL - May 3, 2023
Tangiblee, the world’s most scalable immersive shopping experience provider, unveils new client implementations and product features at the upcoming Shoptalk in Barcelona, May 9-11. Since its inception, Tangiblee has gained significant traction among global brands, including the addition of top names in European fashion, such as Lucardi (The Netherlands), MCMWorldwide (Germany), and F. Hinds (UK), to name just a few.
With the retail XR (Extended Reality) market in Europe expected to grow by 25.8% by 2028, clients are motivated by economic advantage plus Tangiblee’s key differentiators, including deployment speed and scalability. Those who have already launched their immersive experiences enjoy proven financial results. Rather than ethereal ideas and futuristic ideas of the metaverse, Tangiblee takes a practical view of AR and immersive technologies. This approach leads to improved e-commerce conversion rates and profit, as expressed by clients in their own words through the company’s case studies:
“When you see numbers like that, it’s a no brainer.”
Elles van Leeuwen, Lucardi’s e-commerce manager.
“For a specific item that used to have a 40% return rate, now we’re looking at a 20% return rate. Wow!”
Jordan Katz, VP, E-commerce, The Sak
"We saw a clear positive revenue impact from adding the Tangiblee tool."
Matt Kirton - Product Owner, Fashionette
At Shoptalk Europe, in addition to showcasing clients’ immersive experiences, Tangiblee will be offering an exclusive preview of its latest technologies, the result of years of R&D and currently unmatched in the industry: These include ring and earring collections, VTO Clip (Jewelry), new size comparison options including “What Fits Inside?” (Handbags), and Virtual Room Design (Home Decor).
“Even in the current volatile business climate, we see a strong demand for our immersive shopping and virtual try-on solutions,” says Eliad Inbar, Tangiblee CEO. “This is a testament to our approach, which focuses on usability and business results over bells and whistles.”
To help retailers boost revenue, Tangiblee offers new integration options for e-commerce sites, such as “Embed” and “PLP Filtering”. “Embed” provides more flexible options for enterprise retailers to incorporate Tangiblee’s immersive experiences, reducing the number of clicks to purchase. “PLP filtering” integrates with existing e-commerce site capabilities including recommendation engines.
To learn more about how Tangiblee can help drive increased online revenue and reduce returns, visit Tangiblee.com or Request a Demo.
About Tangiblee
Tangiblee is an enterprise-ready, immersive shopping and augmented reality (AR) e-commerce platform. The world’s largest brands are working with Tangiblee to deliver highly interactive online experiences in days, not months or years. An alumnus of the Techstars 2014 class, Tangiblee is revolutionizing the online buying experience for some of the world’s top retailers including Fossil, Home24, MCM Worldwide, Lucardi and more. Tangiblee’s interactive eCommerce solutions — including Virtual Try-On (VTO), Contextual Shopping, and Lifestyle Content — dramatically improve the bottom line for retailers, increasing conversions and average order value and reducing returns.
This article references an article posted on Retail Dive.
Chicago, IL - March 22, 2023
Tangiblee, the world’s most scalable immersive shopping experience provider, showcases its next generation of Virtual Try-On (VTO) and AR technology at Shoptalk US (March 26-29). Tangiblee launched its first immersive shopping solution back in 2014, so it’s already a veteran in the AR-powered e-commerce space. Nearly a decade later, the company continues to innovate and deliver proven financial results to hundreds of well-known brands and retailers (including Citizen, Lucardi, Victorinox, and Home24, to name a few).
While new entrants begin to emerge on the AR scene, Tangiblee has already expanded its popular platform capabilities and delivered consistent results for retailers year-over-year. At Shoptalk next week, the company will be offering an exclusive preview of its latest features, the result of years of R&D and currently unmatched in the industry: These include ring and earring collections, VTO Clip (Jewelry), new size comparison options including “What Fits Inside?” (Handbags), and Virtual Room Design (Home Decor).
In addition to technology enhancements across categories, the company will unveil flexible new integration options for retailer e-commerce sites, such as “Embed” and “PLP Filtering” — both designed to further boost conversions and profitability. “Embed” provides more flexible options for enterprise retailers to incorporate Tangiblee’s immersive experiences, reducing the number of clicks to purchase. “PLP filtering” integrates with existing e-commerce site capabilities including recommendation engines. Every platform enhancement offers the same scalability Tangiblee is known for — the ability to process and onboard a volume of more than 5,000 new SKUs a day.
“Even in the current volatile business climate, we see a strong demand for our immersive shopping and virtual try-on solutions,” says Eliad Inbar, Tangiblee CEO. “We now serve 4 out of 5 of the world’s top luxury jewelry retailers. This is a testament to our approach, which focuses on usability and business results over bells and whistles.”
Tangiblee’s retail clients enjoy a recession-proof option for increasing revenue while decreasing the Total Cost of Ownership (TCO). The company’s easy-to-deploy, no-code solution has helped many retailers deliver immersive online shopping experiences at a fraction of the cost and time of any other solutions providers.
To learn more about how Tangiblee can help drive increased online revenue and reduce returns, visit Tangiblee.com or Request a Demo.
About Tangiblee
Tangiblee is an enterprise-ready, immersive shopping and augmented reality (AR) e-commerce platform. The world’s largest brands are working with Tangiblee to deliver highly interactive online experiences in days, not months or years. An alumnus of the Techstars 2014 class, Tangiblee is revolutionizing the online buying experience for some of the world’s top retailers including Fossil, Home24, MCM Worldwide, Lucardi and more. Tangiblee’s interactive eCommerce solutions — including Virtual Try-On (VTO), Contextual Shopping, and Lifestyle Content — dramatically improve the bottom line for retailers, increasing conversions and average order value and reducing returns.