How Wall Art AR Can Revolutionize the World of Online Furniture Retail
Online retail has grown exponentially in recent years as customers have increasingly embraced the convenience of shopping from home. Although nearly every retail segment has benefitted to some extent from this shift, it's also been challenging for many. Furniture retailers especially have experienced considerable difficulty transitioning from physical to digital.
One of the key pain points is that customers have trouble visualizing how furniture will fit into their own spaces. This issue is particularly prevalent when it comes to wall art, as style, size, and placement are critical factors. Fortunately, a solution has recently emerged in the form of augmented reality (AR).
In this blog, we'll explore the pain points faced by furniture retailers and delve into the significance of integrating AR technology — specifically Tangiblee's Wall Art AR solution.
The Pain Points of Selling Furniture Online
When a customer buys furniture from a brick-and-mortar store, they can see exactly how it looks and feels. They're able to look at the item alongside photos of their space and ask in-store staff for help and advice. Failing that, they know that if their purchase doesn't work out, returning the item is usually as simple as contacting the store.
This isn't the case with virtual furniture sales.
Online, customers often struggle to imagine how furniture or wall art will fit into their homes. It's incredibly difficult to accurately represent size in an online listing, and a list of product dimensions only goes so far. Customers may find themselves surprised by a product's actual dimensions upon delivery or realize that the look of an item differs from its product photography.
As a result, the sales cycle for online furniture is fraught with uncertainty and typically ends in one of two ways:
- The customer ultimately doesn't make a purchase, concluding that the risks of buying the product without complete certainty are too great.
- The customer purchases the product only to realize on arrival that it doesn't fit their space.
These problems are only exacerbated by the fact that returns are often expensive, cumbersome, and time-consuming for both customers and retailers. A simple style or size mismatch can lead to a costly and frustrating weeks-long return process.
Fortunately, there's a solution that solves all the pain points described above: augmented reality.
The Transformative Power of AR in Retail
AR technology offers a transformative solution to the challenges of selling furniture online. By implementing AR, retailers can bridge the gap between physical and digital, significantly enhancing the overall customer experience in the process. This is exemplified by the Wall Art AR technology that Tangiblee offers.
Wall Art AR: A Solution for Enhanced Customer Experience
Augmented reality empowers customers to visualize products in their own space, eliminating uncertainty about sizing and style mismatches. Using a smartphone or other device, customers can virtually place wall art in their homes. In doing so, customers can see the exact fit and style of your products, allowing them to make more informed decisions, increasing buyer confidence, and reducing the likelihood of returns.
Customers can even compare that art to similar products or add multiple products to the same room.
As multiple retailers have already experienced firsthand, incorporating AR functionality not only improves the buyer experience but often leads to increased sales, as well. While there are still some things that AR can't replicate — such as the ability to test a furniture item or feel a piece of fabric — the technology still represents an enormous step forward.
A Better Future for Digital Furniture Sales
In an increasingly competitive online retail landscape, furniture retailers must do everything in their power to prioritize the customer experience. They must both understand and address the pain points of their customers, from a lack of visualization to an exhausting return process. Wall Art AR provides an innovative way for businesses to address these challenges.
By empowering customers to visualize products in their own spaces, retailers empower their shoppers to make more informed and confident purchasing decisions. In exchange, they enjoy increased sales, reduced returns, and ultimately, the opportunity to thrive in the online furniture market. Embracing AR technology is no longer an option for furniture businesses operating online — it's a necessity.
Tangiblee can help you do so — schedule a demo to see how.