I sat down with Eliad Inbar, Tangiblee’s CEO, and asked him a few questions about himself, the business, and the industry.
My wife and I had an anniversary in 2012 that was coming up and she had mentioned that she wanted some diamond earrings. So, immediately I went online and selected what I thought would be the perfect pair.
They arrived shortly before our anniversary and I was surprised when I opened them, but not in the way you want to be surprised. The size of the earrings was much larger than I had anticipated. To salvage the situation, I ran down to the closest jewelry store and purchased a pair more suitable for my wife.
This is when I noticed the gap between in-store and online shopping. I immediately started asking consumers, alongside my co-founder Yevgeniy Kuznetsov, about their pain points when it came to online shopping. Many of the comments were regarding size discrepancies and so we ran with that idea first.
Over the years, Tangiblee has evolved and innovated to become what it is today. As with any startup, it has definitely been a rollercoaster ride, but we are excited about where we stand today and are looking forward to what's to come.
The first thing is that we are very driven by scale. We want to be able to roll out Tangiblee across large SKU counts within a week, since we can process up to 5,000 SKUs per day. This is something that other providers especially in the AR commerce industry cannot compete with. It can take a week to configure a high-quality 3D model for just one SKU.
Secondly, we make implementation as seamless as possible for our clients. We do all of the heavy lifting on our side in order to reduce to nearly zero the resources required from our clients. Retailers don’t have to put a full-time employee in charge of managing Tangiblee, configure it and maintain it. Our bots and parsers automatically identify when new SKUs are added and immediately add them to the processing queue. Our account managers are proactively updating retailers with relevant business results, and managing everything related to Tangiblee configuration so retailers can focus on building their core business. Our clients know that we are committed to helping their brand succeed and will always help address any issues.
Tangiblee isn’t just something you buy and plug into your e-commerce site. We are a live platform and constantly innovating. A lot of our innovations come from those critical conversations with clients. The retailers are the ones who know what consumers want, and by delivering that feedback to us, they help us develop and prioritize new features. For instance, one of our very popular features is jewelry stacking and that idea didn’t come from a brainstorming session or anything like that; it came directly from a jewelry client of ours. This is why it is so important to us to listen to our clients and build those relationships. We put a lot of emphasis on keeping the lines of communication open and ensuring that we are providing the best possible experience for our clients.
I’ve learned a lot. I’ve learned that you have less control over reality than you think.
This is very cliche, but also very true. People are the most important business asset. You have to have a great team before you can implement all these processes. HR mistakes can be very, very expensive, so we were incredibly focused on finding the right people to join our team early on who cared just as much about our product as I do.
We are building a platform that is going to power product interactions across all channels. We are setting the standard for interactive product experiences.
Tangiblee will be available for all categories. However, we will do this strategically and ensure that our product is addressing the pain points that retailers in these various industries have. Also, it is important that our solution isn’t just pretty bells and whistles but something that can be implemented on our clients’ sites for years to come. Tangiblee isn’t a trend, but a long-term solution.
I want Tangiblee to be in the position where we are forced to expand and grow our company internally.
The retail industry is in the middle of a huge transformation. Prior to Covid, e-commerce was just a channel, but definitely wasn’t always a top priority for retailers. The pandemic accelerated the adoption of e-commerce and forced retailers to shift their priorities.
Now there are major brands and retailers that don’t have a physical store at all. They have built their presence entirely online and I think that this will continue being a trend moving forward.
The culture within the industry is also changing. Retailers are giving the digital channel the respect it deserves. Many companies have started to add members to their executive board that are in charge of e-commerce. I think that retailers will be shifting their focus from in-person shopping to the digital side, and as the digital world takes center stage, consumer expectations will continue to grow. I expect Tangiblee, given our innovation mindset, will be there to meet and exceed those expectations.
This article references an article posted on Retail Dive.
Chicago, IL - May 3, 2023
Tangiblee, the world’s most scalable immersive shopping experience provider, unveils new client implementations and product features at the upcoming Shoptalk in Barcelona, May 9-11. Since its inception, Tangiblee has gained significant traction among global brands, including the addition of top names in European fashion, such as Lucardi (The Netherlands), MCMWorldwide (Germany), and F. Hinds (UK), to name just a few.
With the retail XR (Extended Reality) market in Europe expected to grow by 25.8% by 2028, clients are motivated by economic advantage plus Tangiblee’s key differentiators, including deployment speed and scalability. Those who have already launched their immersive experiences enjoy proven financial results. Rather than ethereal ideas and futuristic ideas of the metaverse, Tangiblee takes a practical view of AR and immersive technologies. This approach leads to improved e-commerce conversion rates and profit, as expressed by clients in their own words through the company’s case studies:
“When you see numbers like that, it’s a no brainer.”
Elles van Leeuwen, Lucardi’s e-commerce manager.
“For a specific item that used to have a 40% return rate, now we’re looking at a 20% return rate. Wow!”
Jordan Katz, VP, E-commerce, The Sak
"We saw a clear positive revenue impact from adding the Tangiblee tool."
Matt Kirton - Product Owner, Fashionette
At Shoptalk Europe, in addition to showcasing clients’ immersive experiences, Tangiblee will be offering an exclusive preview of its latest technologies, the result of years of R&D and currently unmatched in the industry: These include ring and earring collections, VTO Clip (Jewelry), new size comparison options including “What Fits Inside?” (Handbags), and Virtual Room Design (Home Decor).
“Even in the current volatile business climate, we see a strong demand for our immersive shopping and virtual try-on solutions,” says Eliad Inbar, Tangiblee CEO. “This is a testament to our approach, which focuses on usability and business results over bells and whistles.”
To help retailers boost revenue, Tangiblee offers new integration options for e-commerce sites, such as “Embed” and “PLP Filtering”. “Embed” provides more flexible options for enterprise retailers to incorporate Tangiblee’s immersive experiences, reducing the number of clicks to purchase. “PLP filtering” integrates with existing e-commerce site capabilities including recommendation engines.
To learn more about how Tangiblee can help drive increased online revenue and reduce returns, visit Tangiblee.com or Request a Demo.
About Tangiblee
Tangiblee is an enterprise-ready, immersive shopping and augmented reality (AR) e-commerce platform. The world’s largest brands are working with Tangiblee to deliver highly interactive online experiences in days, not months or years. An alumnus of the Techstars 2014 class, Tangiblee is revolutionizing the online buying experience for some of the world’s top retailers including Fossil, Home24, MCM Worldwide, Lucardi and more. Tangiblee’s interactive eCommerce solutions — including Virtual Try-On (VTO), Contextual Shopping, and Lifestyle Content — dramatically improve the bottom line for retailers, increasing conversions and average order value and reducing returns.
This article references an article posted on Retail Dive.
Chicago, IL - March 22, 2023
Tangiblee, the world’s most scalable immersive shopping experience provider, showcases its next generation of Virtual Try-On (VTO) and AR technology at Shoptalk US (March 26-29). Tangiblee launched its first immersive shopping solution back in 2014, so it’s already a veteran in the AR-powered e-commerce space. Nearly a decade later, the company continues to innovate and deliver proven financial results to hundreds of well-known brands and retailers (including Citizen, Lucardi, Victorinox, and Home24, to name a few).
While new entrants begin to emerge on the AR scene, Tangiblee has already expanded its popular platform capabilities and delivered consistent results for retailers year-over-year. At Shoptalk next week, the company will be offering an exclusive preview of its latest features, the result of years of R&D and currently unmatched in the industry: These include ring and earring collections, VTO Clip (Jewelry), new size comparison options including “What Fits Inside?” (Handbags), and Virtual Room Design (Home Decor).
In addition to technology enhancements across categories, the company will unveil flexible new integration options for retailer e-commerce sites, such as “Embed” and “PLP Filtering” — both designed to further boost conversions and profitability. “Embed” provides more flexible options for enterprise retailers to incorporate Tangiblee’s immersive experiences, reducing the number of clicks to purchase. “PLP filtering” integrates with existing e-commerce site capabilities including recommendation engines. Every platform enhancement offers the same scalability Tangiblee is known for — the ability to process and onboard a volume of more than 5,000 new SKUs a day.
“Even in the current volatile business climate, we see a strong demand for our immersive shopping and virtual try-on solutions,” says Eliad Inbar, Tangiblee CEO. “We now serve 4 out of 5 of the world’s top luxury jewelry retailers. This is a testament to our approach, which focuses on usability and business results over bells and whistles.”
Tangiblee’s retail clients enjoy a recession-proof option for increasing revenue while decreasing the Total Cost of Ownership (TCO). The company’s easy-to-deploy, no-code solution has helped many retailers deliver immersive online shopping experiences at a fraction of the cost and time of any other solutions providers.
To learn more about how Tangiblee can help drive increased online revenue and reduce returns, visit Tangiblee.com or Request a Demo.
About Tangiblee
Tangiblee is an enterprise-ready, immersive shopping and augmented reality (AR) e-commerce platform. The world’s largest brands are working with Tangiblee to deliver highly interactive online experiences in days, not months or years. An alumnus of the Techstars 2014 class, Tangiblee is revolutionizing the online buying experience for some of the world’s top retailers including Fossil, Home24, MCM Worldwide, Lucardi and more. Tangiblee’s interactive eCommerce solutions — including Virtual Try-On (VTO), Contextual Shopping, and Lifestyle Content — dramatically improve the bottom line for retailers, increasing conversions and average order value and reducing returns.