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Offering An Immersive Shopping Experience with Earring Virtual Try-On (VTO)

Tangiblee
Kenzie DeLong
  |  
August 3, 2022
Offering An Immersive Shopping Experience with Earring Virtual Try-On (VTO)

Tangiblee’s CEO himself has struggled with purchasing earrings online for his wife. When Eliad Inbar, Tangiblee CEO, went to purchase an anniversary gift for his wife, he ordered some beautiful dangle earrings. He was quickly disappointed when they showed up and were much larger and longer than he expected.

In order to avoid sleeping on the couch, Eliad ran down to the closest jewelry store to try and remedy the situation. Luckily, the jewelry store had the perfect earrings and Eliad was able to return the original pair.

This is something that jewelry retailers are all too familiar with.

Return reason: Not the right size.

Retailers have tried for years to address size discrepancies by adding product measurements, and taking additional model photos; however, nothing has truly worked. Tangiblee has set out to make a solution to address this problem and allow customers to try on products prior to purchasing.

Earring VTO allows customers to virtually try on earrings prior to purchasing. Customers who are interacting on a desktop will be asked to scan a QR code using their mobile phone to capture an image. The image then automatically syncs with their desktop so that they can continue their experience. This creates a consistent experience for customers.

Once the photo is taken, the earring is realistically placed on the customer’s ear to show how it would look and what size it is. This solution uses AR technology to increase customer confidence and conversions. Customers can even share their VTO photos with friends, family, or their significant other to drop a hint or provide a gift idea.

Within the Tangiblee solution, customers can additionally compare the size of the earring to other household items including a quarter, or a piece of candy. This helps to further address size discrepancies and use common items to put the size of the earring into perspective.

Earring VTO helps accelerate e-commerce jewelry stores with an immersive shopping experience. To learn more about how Tangiblee’s earring VTO feature can elevate your online store, click here to schedule a free demo now.

Frequently Asked Qustions

No. Virtual try-on adds a visualization layer on top of a product; it doesn't replace accurate product data or existing imagery. In a quality-checked pipeline, the brand's existing product photo is actually the foundation the result is built from.

It places the brand's real 2D catalog photo of the item onto a hand, wrist, or ear from a reference photo, rather than generating a new image of the product from scratch. The item's proportions and details come from the actual product photo; the AI handles scale, angle, and blending onto the shopper's photo. This is different from older try-on technology, which mapped a manually built 3D or 2D asset onto the shopper using fixed geometric rules, and different from generic AI image generators, which typically synthesize the product rather than place a real photo of it.

We recommend supporting the launch with a dedicated email announcing the new feature, ideally featuring an animated GIF that demonstrates the experience in action and links to a category page with VTO-enabled products.
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To build broader awareness, homepage visibility is also important. Banners or other prominent placements can help introduce the feature to more visitors and encourage trial.
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We also suggest adding a short explanation of how the feature works. Even when the experience is simple, some shoppers may benefit from a little extra guidance before they feel comfortable using it.
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Finally, we recommend promoting the new capability across social media and user-generated-style content so that more of your audience is exposed to it and encouraged to engage.

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