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Tangiblee to Launch Immersive Shopping and AR Commerce Features at Shoptalk 2022

Tangiblee
  |  
March 23, 2022
Tangiblee to Launch Immersive Shopping and AR Commerce Features at Shoptalk 2022

This story references an article originally posted on Retail Dive.

Chicago, IL - March 23, 2022

Tangiblee, an enterprise-ready, immersive shopping solutions provider, is heading to Shoptalk 2022 in Las Vegas from March 27-30. Tangiblee’s suite of easy-to-deploy offerings elevates e-commerce sales by providing Augmented Reality (AR) capabilities including Virtual Try-On (VTO), Interactive Lifestyle Content, and more. The company will be demonstrating its latest product features at Mandalay Bay in Las Vegas this coming weekend.

Tangiblee has the ability to deliver an enterprise-ready, easy-to-implement solution at a fraction of the time and cost of competitors. Tangiblee’s solution has drawn luxury retailers across all categories looking to provide an exclusive shopping experience for their customers including Lucardi, Living Spaces, Samsonite and more.

Tangiblee recently released an abundance of product features across all categories. These features accelerate the interactive shopping experience for online retailers. Retailers can look forward to enhancing their customer experience with Multi-SKU Bundling, Optimized Auto-Capture for VTO, Animated CTAs and more. For full product release notes, click here.

“We are always striving to enhance the customer experience,” says Eliad Inbar, CEO and Co-Founder of Tangiblee. “Tangiblee’s latest product features are highly differentiated and represent the future of immersive shopping and AR commerce. We look forward to discussing these innovations with retailers at Shoptalk 2022.”

At Shoptalk 2022, Tangiblee will be meeting with top global brands to discuss the best way to take their online shopping to the next level. Tangiblee’s new features have proven successful with a 200% increase in conversions for MCM Worldwide, a luxury online retailer. Retailers can also expect an increase in revenue per visitor (RPV). The Little Green Bag reported a 78% increase in RPV after implementing Tangiblee.

Interested in seeing how Tangiblee can elevate your e-commerce experience? Visit us at ShopTalk in the Startup City, Booth SC-2. Can’t make it to the event? Schedule a demo online.

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About Tangiblee

Tangiblee is an enterprise-ready, immersive shopping and augmented reality (AR) e-commerce platform. The world’s largest brands are working with Tangiblee to deliver highly interactive online experiences in days, not months or years. An alumnus of the Techstars 2014 class, Tangiblee is revolutionizing the online buying experience for some of the world’s top retailers including Fossil, Home24, Living Spaces, MCM Worldwide, Tacori, and more. Tangiblee’s interactive eCommerce solutions — including Virtual Try-On (VTO), Compare, Lifestyle Imagery and more —  dramatically improve the bottom line for retailers, increasing conversions and average order value and reducing returns.

Frequently Asked Qustions

No. Virtual try-on adds a visualization layer on top of a product; it doesn't replace accurate product data or existing imagery. In a quality-checked pipeline, the brand's existing product photo is actually the foundation the result is built from.

It places the brand's real 2D catalog photo of the item onto a hand, wrist, or ear from a reference photo, rather than generating a new image of the product from scratch. The item's proportions and details come from the actual product photo; the AI handles scale, angle, and blending onto the shopper's photo. This is different from older try-on technology, which mapped a manually built 3D or 2D asset onto the shopper using fixed geometric rules, and different from generic AI image generators, which typically synthesize the product rather than place a real photo of it.

We recommend supporting the launch with a dedicated email announcing the new feature, ideally featuring an animated GIF that demonstrates the experience in action and links to a category page with VTO-enabled products.
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To build broader awareness, homepage visibility is also important. Banners or other prominent placements can help introduce the feature to more visitors and encourage trial.
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We also suggest adding a short explanation of how the feature works. Even when the experience is simple, some shoppers may benefit from a little extra guidance before they feel comfortable using it.
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Finally, we recommend promoting the new capability across social media and user-generated-style content so that more of your audience is exposed to it and encouraged to engage.

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