Product Features

The New Customer Experience: Immersive Shopping for Online Retailers

Tangiblee

January 24, 2024

The New Customer Experience: Immersive Shopping for Online Retailers

If you haven't taken the plunge into immersive shopping yet, 2024 is your year to dive in: 61% of US-based retailers have developed a virtual store, with a remarkable 91% of them subsequently seeing a moderate or significant boost in sales. Looking ahead, 55% of brands are gearing up to invest further in immersive experiences over the next three years.

Curious about what immersive shopping entails? At its core, immersive shopping leverages emerging technologies like augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) to elevate the online shopping experience. Imagine adding a touch of reality to your virtual store, allowing customers to interact with products in a virtual space—that's immersive shopping in action. It’s a personalized touch paired with a way for customers to visualize how they’d use products in their everyday life.

Delving Deeper into Immersive Shopping

In the US, retailers are prioritizing four key areas: virtual stores, AI-driven personalization, gamification, and social shopping. While global adoption has been a bit slower, the tide is turning: A 2022 global study found that although fewer than ten percent of companies in consumer goods and retail are currently using immersive technologies, 25% are actively piloting immersive shopping initiatives.

The numbers speak for themselves—the immersive retail technology market is projected to skyrocket from $7.37 billion in 2023 to $42.5 billion by 2032. Consumer preferences are steering the immersive shopping ship: value-conscious shoppers seek deals and assurance of value, while luxury buyers crave a premium blend of virtual and physical retail. And, increasingly, consumers expect AR and VR to be integral parts of their online shopping experience.

Immersive shopping is an opportunity to add an additional layer of customer confidence, satisfaction, and engagement—and simultaneously improve revenue KPIs while cutting down on return rates.

Ready to go beyond traditional online retail with Tangiblee?

We understand the challenges of online shopping and we're here to help. Our sophisticated customer-facing AR and 3D visualization tools take guesswork out of the equation—by extracting data from your catalog, our software generates product images and 3D visualizations on the fly. Plus, our software seamlessly integrates into your backend without affecting site performance for a true plug-and-play solution.

We've expanded beyond accessories, apparel, and home decor to cover sectors like department stores, fitness equipment, and pet supplies—we’re committed to tailoring our solutions to the unique needs of each client.

The future of retail is immersive, and we’re bringing the future to you: schedule a free demo to see how Tangiblee can answer your product visualization needs for retail.

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Product Features

Introducing: Multi-Category Look Builder

Read the Story

If you have a wide variety of jewelry to choose from but no ability to showcase them together, look no further! Introducing our Multi-Category Look Builder, a solution for accommodating accessory visualization across multiple categories for desktop and mobile.

How it works: for customers

We've combined Look Builder functionality to allow for stacked bracelets, rings, and watches that can be viewed directly on models. Customers can work from pre-selected stacks or build their own from the ground up, adding the full stack directly to their cart. Individual items can still be added, removed, or swapped seamlessly; product dimension info and zooming in or out is also supported.

How it works: for retailers

Our embed integration works directly on the PLP (product listing page) to curate jewelry stacking. Here are some customization options available for retailers:

Choose the number of items from each category to display in stacking mode (e.g. 3 rings, 2 bracelets, and a watch).
Enable a single item or stacking mode by default when the widget is opened

This feature is ideal for retailers with a broad catalog of jewelry who want to showcase how their pieces look in tandem—sometimes a vision of bracelets, bangles, and rings doesn't hit a customer with an emotional impact until they can visualize the full stack in one place.

We understand the power of visuals and aesthetics—let us bring your creative vision directly to customers, eliminating the frustrations of hunting down and adding five individual pieces to a cart or the frustration of figuring out if a particular piece meshes well with others.

Supported Retail Categories

The following retail categories will be supported:

Watches (1 max)
Necklaces (1 max)
Bracelets (2 bracelets, can be more depending on the drag line length)
Rings (up to 3)
Earrings (including stacking)
Pendants (including stacking)
Brooches (including stacking)

Limitations and Specifications

Multi-category stacking does not currently support the following features:

Free dragging: Users will only be able to place products on pre-defined hotspots
VTO/On Me capabilities
Color selection

These features mentioned above are on our roadmap—we’ll keep you posted once they’re made available.

‍Note: For clients not using SFCC or Shopify who want to enable Look Builder, multi-SKU cart bundling should be requested separately. Clients using other e-commerce platforms may need to discuss additional integration steps with our team.

Get in Touch

Still have questions about multi-category stacking? Send us a message with our contact form. Want to see how our solution looks on your PLP? Schedule a demo with us.

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