The New Customer Experience: Immersive Shopping for Online Retailers
Tangiblee
Tangiblee
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January 24, 2024
If you haven't taken the plunge into immersive shopping yet, 2024 is your year to dive in: 61% of US-based retailers have developed a virtual store, with a remarkable 91% of them subsequently seeing a moderate or significant boost in sales. Looking ahead, 55% of brands are gearing up to invest further in immersive experiences over the next three years.
Curious about what immersive shopping entails? At its core, immersive shopping leverages emerging technologies like augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) to elevate the online shopping experience. Imagine adding a touch of reality to your virtual store, allowing customers to interact with products in a virtual space—that's immersive shopping in action. It’s a personalized touch paired with a way for customers to visualize how they’d use products in their everyday life.
Delving Deeper into Immersive Shopping
In the US, retailers are prioritizing four key areas: virtual stores, AI-driven personalization, gamification, and social shopping. While global adoption has been a bit slower, the tide is turning: A 2022 global study found that although fewer than ten percent of companies in consumer goods and retail are currently using immersive technologies, 25% are actively piloting immersive shopping initiatives.
The numbers speak for themselves—the immersive retail technology market is projected to skyrocket from $7.37 billion in 2023 to $42.5 billion by 2032. Consumer preferences are steering the immersive shopping ship: value-conscious shoppers seek deals and assurance of value, while luxury buyers crave a premium blend of virtual and physical retail. And, increasingly, consumers expect AR and VR to be integral parts of their online shopping experience.
Immersive shopping is an opportunity to add an additional layer of customer confidence, satisfaction, and engagement—and simultaneously improve revenue KPIs while cutting down on return rates.
Ready to go beyond traditional online retail with Tangiblee?
We understand the challenges of online shopping and we're here to help. Our sophisticated customer-facing AR and 3D visualization tools take guesswork out of the equation—by extracting data from your catalog, our software generates product images and 3D visualizations on the fly. Plus, our software seamlessly integrates into your backend without affecting site performance for a true plug-and-play solution.
We've expanded beyond accessories, apparel, and home decor to cover sectors like department stores, fitness equipment, and pet supplies—we’re committed to tailoring our solutions to the unique needs of each client.
The future of retail is immersive, and we’re bringing the future to you: schedule a free demoto see how Tangiblee can answer your product visualization needs for retail.
Once upon a time, a bag was just a bag. Today, it’s a canvas.
Bag charms, carabiners, chains, straps, clips — even phone cases — have transformed bags into personal statements, visual diaries, and evolving identities. What hangs from a bag now says as much about the shopper as the bag itself. And in e-commerce, this shift changes everything. Shoppers no longer want to choose accessories. They want to build them.
They don’t want to imagine. They want to see it — instantly, accurately, beautifully.
This is where the Bag Charm Builder moves from “nice feature” to category-defining experience.
1. Why Bag Charms Aren’t a Trend — They’re a Behavioral Shift
Bag charm culture didn’t explode by accident.
It sits perfectly at the intersection of:
self-expression
modular fashion
collectability
visual storytelling
Each charm adds meaning. Each chain changes the mood. Each carabiner rewrites the function
Across fashion and accessories, shoppers are gravitating toward products that feel personal, flexible, playful, never finished. And the data proves it.
Across Tangiblee clients, we consistently see:
longer PDP engagement
higher multi-item add-to-cart rates
increased AOV
repeat visits as shoppers “build their collection”
Because people don’t just buy charms. They return to evolve their look.
Tangiblee’s Bag Charm Builder transforms any bag into a live styling environment and interactive canvas.
Shoppers can:
place charms on real bag imagery
build charm stacks in real time
see true-to-scale proportions and materials
mix, remove, and compare combinations
save or share their look
add the entire set to cart in one click
The result? A single bag becomes a multi-item purchase journey, a personalization moment, a reason to stay longer, explore deeper, and buy more
2. Carabiners, Chains & Clips: Where Function Meets Fashion
Charm culture doesn’t stop at charms.The next wave of personalization is modular hardware — and brands already leading this space know it.
Take Alf the Label, a premium Australian accessories brand known for functional elegance. Their customers don’t just carry bags — they engineer them using carabiners, clips, straps, and add-ons in gold and rose-gold finishes.
With Tangiblee’s Carabiner Builder, shoppers can:
preview hardware directly on bags
test finishes, sizes, and placements
combine carabiners with charms
build modular, functional setups
see the complete look before purchasing
Small components suddenly become high-value decision points — and powerful upsell drivers.
3. The iPhone Case Builder
We at Tangiblee built this feature based in the client request and now we have another shift - shoppers now treat their phone case as part of their accessory look.
Tangiblee’s iPhone Case Builder allows brands to extend the same charm logic to:
phone cases
straps and chains
clips and carabiners
coordinated bag + phone styling
This turns accessories into a connected ecosystem, not isolated SKUs.
From One Image to Infinite Experiences
Here’s where Tangiblee truly breaks the rules. Everything you’ve seen above can be built using your existing product images. No new photoshoots. No 3D models. No heavy dev work.
A single lifestyle image becomes a Bag Charm Builder, a Carabiner Builder, a phone case styling tool - a multi-product commerce experience
Your imagery stops being static content. It becomes a living shopping surface.
Personalization is no longer optional. If you sell bags, charms, carabiners, chains, straps, phone cases, or any modular accessories, today’s shoppers expect to see exactly how everything comes together before they buy.
Tangiblee delivers that clarity instantly, accurately, and beautifully—turning visualization into confidence and inspiration into action. Because personalization is no longer a bonus feature; it’s the baseline expectation of modern e-commerce, and Tangiblee is how brands meet that expectation and stand out while doing it.
We don’t follow trends — we operationalize them. Charm stacking, modular hardware, accessory ecosystems, and cross-category styling aren’t micro-trends; they’re clear signals of where commerce is going. Tangiblee enables bag-focused brands to scale this future through the Bag Charm Builder, Carabiner Builder, iPhone Case Builder, modular accessory visualization, and full-look interactive shopping experiences—all enterprise-ready, fully measurable, and relentlessly conversion-driven.
For over ten years, Tangiblee has helped shoppers buy with confidence. It all started with a simple but familiar problem: one of our founders bought earrings for his wife, but when they arrived, they were a different size than perceived from the photo.
That moment sparked the idea behind Tangiblee: Shoppers deserve to see the true size, fit, and feel of every product — before they buy it. Ten years later, Tangiblee powers visual commerce for brands selling jewelry, watches, bags, travel accessories, and furniture. Works with such brands as Goldsmiths, CITIZEN, Kipling, JTV, Mikimoto, Coach, PDPAOLA, Movado, David Yurman, Watchbox, Bonaventura, Victorinox, Casio, and more. 622 websites are supported worldwide.
Today, we introduce the next evolution of that vision: The Tangiblee Interactive Shopping Platform - All-in-One Visual Commerce Partner for Jewelry, Watches, and Bags! A fully connected, category-first ecosystem that delivers consistent, intuitive, interactive shopping experiences — online and in-store — across all product categories Tangiblee serves.
This is not a collection of tools. This is an integrated platform built around how shoppers actually explore products.
What does Tangiblee deliver?
In the universe of content, we bring together multiple product experience directions that help jewelry, watch, and bag retailers present and sell their products in the most efficient and cost-effective way. For shoppers, we give something even more important — the power of choice and the respect to view every product from every angle.
With categories like jewelry, watches, bags and luggage, and furniture, we have more than a decade of experience that taught us a simple truth: not everything shiny or “mingling” actually works. What truly works is confidence. And in 2026, this is no longer just a set of cool features — it’s the new currency of customer loyalty.
Take a look at the visual presentation we’ve created for you.
*POM - Premium On Model, * VTO - Virtual Try On
At the core of the Interactive Shopping Universe isTangiblee’s Virtual Try-On engine— a system built to work entirely from a retailer’s existing PDP imagery. Instead of relying on 3D models or new photoshoots, Tangiblee transforms standard product photos into highly realistic, true-to-scale on-body experiences. Shoppers can try on rings, necklaces, bracelets, earrings, and watches instantly on any device. And for categories where realism matters most, such as rings, watches, and bracelets, Tangiblee offers VTO Premium, a richer version with enhanced depth, shadows, and interaction. The result is immediate clarity: shoppers see exactly how an item will look and fit before they add it to their cart.
But shopping with Tangiblee isn’t just about individual products — it’s about style, personal expression, and stories that live across categories.
That’s why Tangiblee built an entire styling engine into the platform. Customers can stack rings, layer necklaces, mix bracelets, or combine earrings in real time, all scaled perfectly to their hand, wrist, neck, or face. Our Build Your Look experience takes it further: shoppers can create complete looks across categories — pairing a watch with a bracelet stack, adding rings, styling earrings — all in one intuitive flow. These experiences not only increase engagement but also make multi-item purchases effortless and natural.
To deepen product understanding, Tangiblee offers advanced visualization tools that go far beyond what a single PDP image can provide.Shoppers can rotate items with 360° views, compare products side-by-side, swap gemstones or metal colors, and instantly understand size through true-to-scale fit visualization. For bags and luggage, Tangiblee shows exactly what fits inside, how much space is available, and how the size compares to real-world objects. For watches, features like wrist rotation and strap selectors give customers a sense of how the piece will move and feel in everyday life. These tools reduce hesitation and dramatically increase confidence at the decision-making stage.
To support brands that want elevated PDP content, Tangiblee offers a premium enhancement layer that brings products to life through on-model experiences, product overlay modules, enriched product videos, and carefully curated AI-assisted visual assets — all reviewed by our human-in-the-loop content team to meet luxury standards. Every piece of content is delivered through a unified pipeline, ensuring speed, consistency, and a polished visual aesthetic.
And because modern shopping journeys don’t end online, Tangiblee extends the same interactive experiences seamlessly into physical retail. A shopper can scan a QR code next to a display tray, try products on instantly on their own phone, and build looks without relying on staff or inventory availability. Store associates can guide customers through styling and product discovery with Build Your Look In-Store. This creates a consistent, continuous experience no matter where the shopper chooses to engage.
All of this works across multiple product categories — jewelry, watches, bags, travel accessories — thanks to Tangiblee’s automated dimension normalization pipeline. This ensures that scale is accurate across categories, brands, and SKUs, creating one unified visual language for the entire product catalog.
And the best part: it’s all powered by a single line of code. Your PDP images go in. A fully interactive universe comes out.
Supported by Tangiblee’s dedicated human-in-the-loop team, every visualization is accurate, on-brand, and optimized for conversion — something AI-only approaches simply cannot guarantee.
In 2026, Tangiblee stands as the all-in-one visual commerce partner for brands that refuse to compromise on clarity, confidence, or customer experience. With one platform powering every interaction, we help retailers sell smarter — and shoppers buy with certainty.
