Skip to main content
Industry Trends

The New E-Commerce Reality: Every Monday is Cyber Monday

Tangiblee
Heidi Elgaard
  |  
November 28, 2023
The New E-Commerce Reality: Every Monday is Cyber Monday

The media loves to give names to trends…

First, there was Black Friday, the name given to the day after Thanksgiving. Its origins are foggy – with some stories claiming Philadelphia police named it for the chaos, crowds and traffic typical of that day, to retailers claiming it as a day leading them into the black (or profitability), vs. red (losses). Regardless, the name stuck for many years, fueled by deals and discounts offered by traditional retailers.

Then came Cyber Monday, which got its name from a National Retail Federation (NRF) press release in 2005. It followed research that showed the trend of people shopping on their computers at work after the long Thanksgiving weekend, and traffic usually spiked significantly due to faster internet connections at work than home. Retailers quickly saw a new opportunity and helped solidify Cyber Monday with online deals and discounts. History — once again — was made.

Like all trends, Black Friday and Cyber Monday are heading out of fashion quickly. In fact, data shows that people shopped online every day of April, 2020 more than they had shopped on the prior Black Friday. Since then, shopping behavior has changed forever, and retailers must adapt. It makes sense that Cyber Monday has also waned in significance, since many people aren’t even required to be in the office the Monday after Thanksgiving. Remote work, hybrid work, and mobile usage of popular apps like TikTok and Instagram are changing everything we know about e-commerce.

At Tangiblee, we’ve observed that the traffic spikes are less spikey, and the stability is consistent. A picture is worth a thousand words. Check out the two graphs below.

Traffic from immersive shopping experiences before and through Black Friday week. (Source: Tangiblee usage charts)

During the Black Friday, as every other day, Tangiblee servers were 100% up with sub-second and stable response time 

We pride ourselves on helping retailers prepare for the unexpected. In a world where the latest TikTok might create a massive shopping frenzy, retailers need to rely on vendors that deliver consistent results and stable performance on an ongoing basis. As Co-Founder and CTO Yevgeniy Kuznetsov points out, “We operate our systems as if every day is Black Friday and every Monday is Cyber Monday.” 

To experience how Tangiblee can help your e-commerce business, schedule a demo today.

Frequently Asked Qustions

No. Virtual try-on adds a visualization layer on top of a product; it doesn't replace accurate product data or existing imagery. In a quality-checked pipeline, the brand's existing product photo is actually the foundation the result is built from.

It places the brand's real 2D catalog photo of the item onto a hand, wrist, or ear from a reference photo, rather than generating a new image of the product from scratch. The item's proportions and details come from the actual product photo; the AI handles scale, angle, and blending onto the shopper's photo. This is different from older try-on technology, which mapped a manually built 3D or 2D asset onto the shopper using fixed geometric rules, and different from generic AI image generators, which typically synthesize the product rather than place a real photo of it.

We recommend supporting the launch with a dedicated email announcing the new feature, ideally featuring an animated GIF that demonstrates the experience in action and links to a category page with VTO-enabled products.
‍

To build broader awareness, homepage visibility is also important. Banners or other prominent placements can help introduce the feature to more visitors and encourage trial.
‍

We also suggest adding a short explanation of how the feature works. Even when the experience is simple, some shoppers may benefit from a little extra guidance before they feel comfortable using it.
‍

Finally, we recommend promoting the new capability across social media and user-generated-style content so that more of your audience is exposed to it and encouraged to engage.

Bring Your Catalog to Life

Experience the power of interactive product content.

Talk to Sales