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Industry Trends

Unlocking Immersive Shopping Experiences at Scale

Tangiblee
Kenzie Wilson
  |  
September 20, 2023
Unlocking Immersive Shopping Experiences at Scale

In the ever-evolving landscape of e-commerce, standing out from the crowd and engaging customers in meaningful ways is the name of the game. Shoppers no longer seek just products; they crave experiences that mimic those of traditional brick-and-mortar shopping.

The Power of Immersive Shopping Experiences

E-commerce has revolutionized the way we shop, offering convenience and unprecedented choice at our fingertips. Yet, online and mobile purchasing often falls short in delivering the same experiences as in-person shopping. Immersive shopping experiences, which may include augmented reality (AR), 3D, lifestyle imagery, and more,  bridge this gap by recreating the feeling of trying on, comparing, and experiencing products virtually.

These experiences aren't just for looks (i.e. branding); they are essential for e-commerce success. Research has consistently shown that immersive shopping experiences lead to higher customer engagement, reduced cart abandonment rates, and increased sales. Customers who can interact with products in a digital environment are more likely to make confident purchase decisions.

For retailers, optimizing the consumer purchase journey on their website is an attractive alternative to spending money on advertising. As our client Jewlr says, “The results speak for themselves. We were very pleased with the increase in both conversion rate and RPV.

Challenges on the Path to Immersive Shopping

However, creating immersive shopping experiences presents its own set of challenges. Retailers must find efficient and scalable ways to provide these experiences for their entire product catalog. 

Tangiblee has become the market leader in providing immersive shopping experiences to retailers worldwide. Our approach is centered around delivering a seamless, interactive, and scalable experience to customers.

One of the standout features of Tangiblee is its ability to process a staggering 5000 SKUs daily. This means that retailers can offer immersive experiences for their entire product range, no matter how vast.

Seamless Integration

Retailers can seamlessly integrate Tangiblee into their websites with just a single line of code. This makes it easy for brands of all sizes to adopt the platform without complex technical overhauls.

Tangiblee extracts product details and imagery directly from the retailer's catalog. This enables Tangiblee to equip a retailer’s catalog with no additional photoshoots. 

Tangiblee's team then works closely with retailers to configure the user experience based on best practices and client feedback. This customization ensures that the immersive experience aligns perfectly with the brand's identity. Before going live, each SKU undergoes a rigorous quality assurance and testing process. This guarantees that customers receive a flawless and engaging experience every time they interact with a product.

“It was honestly one of the easiest integrations we’ve ever gone through…” says Back (co-founder, Apt2B).

The advantages of adopting Tangiblee's solution are numerous:

1. Cost Savings: Tangiblee eliminates the need for expensive in-house web and software development, 3D model creation, and photoshoots, reducing operational costs.

2. Reduced Maintenance: With Tangiblee handling the technology development, integration support, and ongoing maintenance, retailers can focus on their core business, knowing that their immersive shopping experience is in expert hands.

Immersive shopping, including a full suite of extended reality (XR) experiences, are not just a luxury but a necessity in the competitive world of e-commerce. Tangiblee has emerged as a market leader, offering a scalable, user-centric, and low maintenance solution for retailers seeking to provide these experiences to their customers. By bridging the gap between online and in-person shopping, Tangiblee is helping brands not only survive but thrive in the digital age.

It's time to explore what Tangiblee can do for your e-commerce needs. Schedule a demo with our skilled team today.

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